{"id":19021,"date":"2019-10-31T12:03:39","date_gmt":"2019-10-31T11:03:39","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=19021"},"modified":"2019-10-31T12:03:39","modified_gmt":"2019-10-31T11:03:39","slug":"pepsico-is-proud-to-announce-the-launch-house-of-pepsico","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/pepsico-is-proud-to-announce-the-launch-house-of-pepsico\/","title":{"rendered":"PepsiCo is proud to announce the launch House of PepsiCo"},"content":{"rendered":"<h3><span class=\"\" style=\"font-family: HelveticaNeue;\">PepsiCo has hand their fingers on the pulse of fashion for years, and now they\u2019ve created a home for it all<\/span><\/h3>\n<p><span class=\"\" style=\"font-family: HelveticaNeue;\">The brand is proud to announce the launch <b class=\"\">House of PepsiCo<\/b>&nbsp;(<a class=\"\" href=\"https:\/\/www.houseofpepsico.com\/\">https:\/\/www.houseofpepsico.com\/<\/a>), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world. &nbsp;&nbsp;<\/span><\/p>\n<div class=\"\"><span class=\"\" style=\"font-family: HelveticaNeue;\">This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners. &nbsp;The platform gives fans access to all of their licensing endeavors, from the <b class=\"\">Mountain Dew x Girl Skateboard <\/b>collection and upcoming Q1 2020 <b class=\"\">Pepsi x DSquared2<\/b> capsule and even previous collaborations including designers and brands like <b class=\"\">Alexander Wang, Jeremy Scott, Puma, Burton, Bloomingdales, Colette, H &amp; M, Liberty, Topshop and Zara<\/b>.&nbsp;<\/span><\/div>\n<div class=\"\"><span class=\"\" style=\"font-family: HelveticaNeue;\">&nbsp;<\/span><\/div>\n<div class=\"\"><span class=\"\" style=\"font-family: HelveticaNeue;\"><strong><span class=\"\">PepsiCo&nbsp;<\/span><span class=\"\">Chief<\/span><\/strong><span class=\"\"><strong>&nbsp;Design Officer<\/strong>, <b class=\"\">Mauro Porcini<\/b>, comments,&nbsp;<\/span><em><span class=\"\">\u201cThe creation of House of PepsiCo<\/span><span class=\"\">&nbsp;is another indicator of our commitment to licensing as an extension of our brands\u2019&nbsp;<\/span><span class=\"\">equity<\/span><span class=\"\">&nbsp;and presents an opportunity to build stronger fan bases for our core products. &nbsp;The platform &nbsp;mirrors the lifestyle that has sprung up around our and creates an added value &#8220;click-to-buy&#8221; traffic driver for our retail and licensing partners in a design-forward, seamless format.<\/span><span class=\"\">\u201d<\/span><\/em><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo has hand their fingers on the pulse of fashion for years, and now they\u2019ve created a home for it all The brand is proud to announce the launch House of PepsiCo&nbsp;(https:\/\/www.houseofpepsico.com\/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world. &nbsp;&nbsp; This next chapter for PepsiCo [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[521],"class_list":["post-19021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-apparelaccessories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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