{"id":19051,"date":"2019-11-05T16:05:16","date_gmt":"2019-11-05T15:05:16","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=19051"},"modified":"2019-11-05T16:05:16","modified_gmt":"2019-11-05T15:05:16","slug":"entertainment-one-partners-with-leolandia-for-the-worlds-first-pj-masks-theme-park-attraction","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/entertainment-one-partners-with-leolandia-for-the-worlds-first-pj-masks-theme-park-attraction\/","title":{"rendered":"ENTERTAINMENT ONE PARTNERS WITH LEOLANDIA FOR THE WORLD\u2019S FIRST PJ MASKS THEME PARK ATTRACTION"},"content":{"rendered":"<h3>Leolandia in Italy to Bring \u2018PJ Masks City\u2019 Attraction to Families in 2020<\/h3>\n<p><strong>Entertainment One (eOne)<\/strong> is excited to announce that it has secured a multi-year agreement with <strong>Leolandia,<\/strong> Italy\u2019s leading theme park destination for families, that will see the launch of the world\u2019s first <strong><em>PJ Masks City<\/em><\/strong> theme park attraction in 2020.<\/p>\n<p>Construction on <em>PJ Masks City<\/em> is already underway and the inauguration is set to take place next spring. The attraction will be a fully themed area dedicated to eOne\u2019s popular animated series featuring rides, shops, restaurants and many more areas aiming to create a fully immersive environment that brings the brand to life.<\/p>\n<p>Cutting-edge technology and next-generation special effects will make guests of all ages feel like they have stepped into the world of <em>PJ Masks<\/em>. Visitors to the attraction can experience the most iconic locations, interact with their heroes and re-enact their adventures complete with amazing vehicles and fun-filled experiences.<\/p>\n<p><strong>eOne\u2019s<\/strong> <strong>Ami Dieckman, SVP International Licensing, Family &amp; Brands<\/strong> said: <em>\u201cWe are fully committed to expanding our live events portfolio with partnerships that enhance the content through tangible experiences. We\u2019re therefore thrilled to be collaborating with Leolandia once again to launch this new attraction in 2020. PJ Masks City will cement the brand\u2019s longevity in the region and we look forward to creating everlasting memories for fans of the show.\u201d<\/em><\/p>\n<p><strong>Giuseppe Ira, the President at Leolandia<\/strong> said: <em>\u201cThis important project represents the crowning achievement of a long-term partnership between Leolandia and eOne. The aim is to make the guests the real protagonists of a compelling story and offer a unique, immersive experience, designed to leave a mark. This announcement comes at the end of an outstanding summer season that was characterised by double-digit growth both in terms of turnover and number of visitors\u201d.<\/em><\/p>\n<p><strong><em>PJ Masks<\/em> is a leading preschool property in Italy where it airs daily on Disney Junior and RAI Yoyo<\/strong>. These new agreements builds on eOne\u2019s long-standing partnership with Leolandia following a hugely successful programme of PJ Masks meet and greet appearances at the theme park since 2017 where Catboy, Owlette and Gekkohave met in excess of 500k fans during live entertainment activities.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leolandia in Italy to Bring \u2018PJ Masks City\u2019 Attraction to Families in 2020 Entertainment One (eOne) is excited to announce that it has secured a multi-year agreement with Leolandia, Italy\u2019s leading theme park destination for families, that will see the launch of the world\u2019s first PJ Masks City theme park attraction in 2020. Construction on [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-19051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ENTERTAINMENT ONE PARTNERS WITH LEOLANDIA FOR THE WORLD\u2019S FIRST PJ MASKS THEME PARK ATTRACTION - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Leolandia in Italy to Bring \u2018PJ Masks City\u2019 Attraction to Families in 2020\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/entertainment-one-partners-with-leolandia-for-the-worlds-first-pj-masks-theme-park-attraction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ENTERTAINMENT ONE PARTNERS WITH LEOLANDIA FOR THE WORLD\u2019S FIRST PJ MASKS THEME PARK ATTRACTION - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Leolandia in Italy to Bring \u2018PJ Masks City\u2019 Attraction to Families in 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/entertainment-one-partners-with-leolandia-for-the-worlds-first-pj-masks-theme-park-attraction\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T15:05:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/11\/PJ-Masks_Horizontal_ENG_CMYK-1024x536.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/entertainment-one-partners-with-leolandia-for-the-worlds-first-pj-masks-theme-park-attraction\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/entertainment-one-partners-with-leolandia-for-the-worlds-first-pj-masks-theme-park-attraction\/\",\"name\":\"ENTERTAINMENT ONE PARTNERS WITH LEOLANDIA FOR THE WORLD\u2019S FIRST PJ MASKS THEME PARK ATTRACTION - 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