{"id":19655,"date":"2019-12-17T15:00:55","date_gmt":"2019-12-17T14:00:55","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=19655"},"modified":"2019-12-17T15:00:55","modified_gmt":"2019-12-17T14:00:55","slug":"peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/","title":{"rendered":"Peanuts fashion collection launches at Riva stores in the Middle East"},"content":{"rendered":"<h3>An extensive Peanuts fashion collection has debuted at Riva stores in the Middle East, in a deal brokered by WildBrain CPLG on behalf of Peanuts Worldwide<\/h3>\n<p>The 50+ piece collection which spans kids and ladieswear, sees Snoopy and the rest of the Peanuts gang feature across daywear, outerwear, footwear and accessories.&nbsp;<\/p>\n<p>Established in 1997, Riva offers contemporary fashion for women and kids aged 2 to 45 years. The brand is known for its individual take on the latest trends with quality ranges that allow its loyal customer base to express their individual style with a touch of glamour. Steady growth over the years has turned Riva into a consolidated brand and a major fashion reference in the Middle East. Riva is now present in six countries with more than 60 stores.<\/p>\n<p>The Peanuts launch has been supported with a heavyweight marketing campaign including: point-of-sale and window displays at 38 stores; Peanuts-branded shopping bags; out of home advertising, including billboards at key locations throughout the Middle East; social media advertising across Instagram, Snapchat and Google; and SMS marketing to over 80,000 customers. RIVA also organized a Peanuts-branded mall event outside one of their key stores in Kuwait with dancing, face-painting and games for children to celebrate the launch of the collection.&nbsp;&nbsp;<\/p>\n<p><strong>Neesha Law, Commercial Director, at WildBrain CPLG Dubai<\/strong>, said: \u201c<em>We are thrilled to have collaborated with an on-trend fashion retailer like Riva for this iconic Peanuts collection. The range embodies the Middle East fashion sense and is a benchmark for modest fashion retailers everywhere<\/em>.\u201d<\/p>\n<p class=\"jetpack-slideshow-noscript robots-nocontent\">This slideshow requires JavaScript.<\/p><div id=\"gallery-19655-1-slideshow\" class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" data-trans=\"fade\" data-autostart=\"1\" data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Riva-Peanuts-5-alive_1113-704x1024.jpg&quot;,&quot;id&quot;:&quot;19660&quot;,&quot;title&quot;:&quot;Riva Peanuts&quot;,&quot;alt&quot;:&quot;Riva Peanuts&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Riva-Peanuts-122201-19022-007_hover_2-704x1024.jpg&quot;,&quot;id&quot;:&quot;19662&quot;,&quot;title&quot;:&quot;Riva Peanuts 122201-19022-007_hover_2&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Riva-Peanuts-122201-19031-007_hover-704x1024.jpg&quot;,&quot;id&quot;:&quot;19664&quot;,&quot;title&quot;:&quot;Riva Peanuts 122201-19031-007_hover&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Riva-Peanuts-122207-19020-516_hover-704x1024.jpg&quot;,&quot;id&quot;:&quot;19666&quot;,&quot;title&quot;:&quot;Riva Peanuts&quot;,&quot;alt&quot;:&quot;Riva Peanuts&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>An extensive Peanuts fashion collection has debuted at Riva stores in the Middle East, in a deal brokered by WildBrain CPLG on behalf of Peanuts Worldwide The 50+ piece collection which spans kids and ladieswear, sees Snoopy and the rest of the Peanuts gang feature across daywear, outerwear, footwear and accessories.&nbsp; Established in 1997, Riva [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[521],"class_list":["post-19655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-apparelaccessories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Peanuts fashion collection launches at Riva stores in the Middle East - Licensing Italia<\/title>\n<meta name=\"description\" content=\"An extensive Peanuts fashion collection has debuted at Riva stores in the Middle East, in a deal brokered by WildBrain CPLG on behalf of Peanuts Worldwide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peanuts fashion collection launches at Riva stores in the Middle East - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"An extensive Peanuts fashion collection has debuted at Riva stores in the Middle East, in a deal brokered by WildBrain CPLG on behalf of Peanuts Worldwide\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-17T14:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/12\/Riva-Peanuts-1-alive_1316.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"1048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/\",\"name\":\"Peanuts fashion collection launches at Riva stores in the Middle East - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/12\/Riva-Peanuts-1-alive_1316.jpg\",\"datePublished\":\"2019-12-17T14:00:55+00:00\",\"dateModified\":\"2019-12-17T14:00:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\"},\"description\":\"An extensive Peanuts fashion collection has debuted at Riva stores in the Middle East, in a deal brokered by WildBrain CPLG on behalf of Peanuts Worldwide\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/12\/Riva-Peanuts-1-alive_1316.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/12\/Riva-Peanuts-1-alive_1316.jpg\",\"width\":720,\"height\":1048,\"caption\":\"Riva Peanuts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Peanuts fashion collection launches at Riva stores in the Middle East\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\",\"name\":\"Giulia Rastelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"caption\":\"Giulia Rastelli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Peanuts fashion collection launches at Riva stores in the Middle East - Licensing Italia","description":"An extensive Peanuts fashion collection has debuted at Riva stores in the Middle East, in a deal brokered by WildBrain CPLG on behalf of Peanuts Worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/","og_locale":"en_US","og_type":"article","og_title":"Peanuts fashion collection launches at Riva stores in the Middle East - Licensing Italia","og_description":"An extensive Peanuts fashion collection has debuted at Riva stores in the Middle East, in a deal brokered by WildBrain CPLG on behalf of Peanuts Worldwide","og_url":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2019-12-17T14:00:55+00:00","og_image":[{"width":720,"height":1048,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/12\/Riva-Peanuts-1-alive_1316.jpg","type":"image\/jpeg"}],"author":"Giulia Rastelli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Giulia Rastelli","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/","url":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/","name":"Peanuts fashion collection launches at Riva stores in the Middle East - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/12\/Riva-Peanuts-1-alive_1316.jpg","datePublished":"2019-12-17T14:00:55+00:00","dateModified":"2019-12-17T14:00:55+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454"},"description":"An extensive Peanuts fashion collection has debuted at Riva stores in the Middle East, in a deal brokered by WildBrain CPLG on behalf of Peanuts Worldwide","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/12\/Riva-Peanuts-1-alive_1316.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/12\/Riva-Peanuts-1-alive_1316.jpg","width":720,"height":1048,"caption":"Riva Peanuts"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/peanuts-fashion-collection-launches-at-riva-stores-in-the-middle-east\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Peanuts fashion collection launches at Riva stores in the Middle East"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454","name":"Giulia Rastelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","caption":"Giulia Rastelli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/12\/Riva-Peanuts-1-alive_1316.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-571","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/19655"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=19655"}],"version-history":[{"count":2,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/19655\/revisions"}],"predecessor-version":[{"id":19668,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/19655\/revisions\/19668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/19657"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=19655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=19655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=19655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}