{"id":20078,"date":"2020-01-30T15:44:00","date_gmt":"2020-01-30T14:44:00","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=20078"},"modified":"2020-01-30T15:44:00","modified_gmt":"2020-01-30T14:44:00","slug":"eone-partners-with-visitengland-to-launch-peppa-pig-inspired-campaign","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/eone-partners-with-visitengland-to-launch-peppa-pig-inspired-campaign\/","title":{"rendered":"eOne Partners with VisitEngland to Launch Peppa Pig Inspired Campaign"},"content":{"rendered":"<h3><span class=\"\">Peppa Pig Joins VisitEngland Campaign to Encourage Families to Take Short Breaks Close to Home<\/span><\/h3>\n<div class=\"\"><b class=\"\">Entertainment One (eOne)<\/b> is proud to announce a new partnership with the national tourism agency, <strong>VisitEngland<\/strong>, that will see Peppa Pig become part of a promotional campaign that aims to get more families with young children to take short breaks in England<b class=\"\">. <\/b>&nbsp;<\/div>\n<div class=\"\">Launching this week, the campaign drives visitors to a specially created Peppa Pig online hub on VisitEngland\u2019s website. The microsite features 25 experiences for pre-schoolers and their families, all inspired by Peppa\u2019s adventures in the show. Young fans can view clips from the show by clicking on a Peppa Pig style map on the site. A children\u2019s activity sheet and tick list will be available to download to inspire them to follow in Peppa\u2019s footsteps as they take short breaks in England.<\/div>\n<div class=\"\">Working with Global, owners of Heart FM radio, VisitEngland is also promoting the campaign through a national radio competition voiced by \u2018Peppa Pig\u2019 and \u2018her family.\u2019 The campaign will be boosted from mid\u2013February with paid for digital advertising.<\/div>\n<div class=\"\"><span class=\"\">&nbsp;<\/span><span class=\"\">\u201c<em>Peppa Pig celebrates the simple pleasures of family life and that theme is central to our campaign with VisitEngland. We\u2019re absolutely delighted to be partnering with them on an initiative that will harness the brand\u2019s popularity to boost tourism in England<\/em>,&#8221; said <b class=\"\">eOne\u2019s Rebecca Harvey EVP Global Marketing, Family &amp; Brands.<\/b> \u201c<em>With a content pipeline of 381 episodes all focused on family life, there\u2019s plenty of inspiration and we look forward to seeing families enjoying days at the beach, visiting castles, flying kites and, of course, jumping in muddy puddles just like Peppa and her family!<\/em>\u201d<\/span><\/div>\n<div class=\"\"><span class=\"\">\u201c<em>We want to inspire young families to follow in the footsteps of their favourite character and go on fun filled year-round adventures across England.&nbsp; From getting outdoors to jumping in muddy puddles in thousand-year-old forests and camping under the stars at their first music festival; there are amazing family-friendly experiences right across the country,<\/em>\u201d said <b class=\"\">VisitEngland Director Clare Mullin<\/b>. \u201c<em>Capturing the imagination of Peppa Pig loving pre-school families can create long lasting memories that help boost regional tourism and build an emotional connection that will encourage them to explore their own backyard both now and in the future<\/em>.\u201d<\/span><\/div>\n<div class=\"\">The \u00a3650,000 campaign is expected to generate more than 225,000 additional overnight stays in England from families in 2020 adding a \u00a316.5 million boost to the economy.<\/div>\n<div class=\"\"><span class=\"\">Statistics show that the family market represents about a third of the potential domestic tourism market in England. In 2018, British families took 15.3 million domestic breaks in England spending \u00a33.4 billion. With the pre-school family segment also free to travel through the shoulder season, VisitEngland are hoping that targeting this audience can spread tourism\u2019s economic benefits across more of the year including off-peak periods. <\/span><\/div>\n<div class=\"\">&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Peppa Pig Joins VisitEngland Campaign to Encourage Families to Take Short Breaks Close to Home Entertainment One (eOne) is proud to announce a new partnership with the national tourism agency, VisitEngland, that will see Peppa Pig become part of a promotional campaign that aims to get more families with young children to take short breaks [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":20079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-20078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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