{"id":20099,"date":"2020-02-03T17:45:03","date_gmt":"2020-02-03T16:45:03","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=20099"},"modified":"2020-02-03T17:45:03","modified_gmt":"2020-02-03T16:45:03","slug":"spielwarenmesse-achieves-new-highs-for-internationality-and-quality","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/","title":{"rendered":"Spielwarenmesse achieves new highs for internationality and quality"},"content":{"rendered":"<ul>\n<li>\n<h3>Industry\u2019s global decision-makers all in attendance<\/h3>\n<\/li>\n<li>\n<h3>Excellent mood among exhibiting companies<\/h3>\n<\/li>\n<li>\n<h3>Presentation of themes and trends with great potential<\/h3>\n<\/li>\n<\/ul>\n<p>Opening its doors for the 71<sup>st<\/sup> time, the Spielwarenmesse has clearly asserted its position as the world\u2019s leading industry event. The international share of both visitors and exhibitors reached its highest level ever. From 29 January to 2 February, 63,500 independent retailers and buyers wended their way to Nuremberg\u2019s Exhibition Center from 136 countries (2019: 66,876\/132). The decline in the number of visitors is linked to fears surrounding the Coronavirus. Even so, the mood among exhibitors was extremely upbeat: 2,843 companies from 70 countries (2019: 2,886\/68) provided a comprehensive overview of the market.<\/p>\n<p>Taking a closer look at the visitor numbers, 66 percent (2019: 62%) travelled to the fair from abroad. In the country ranking, the UK and the USA posted the biggest increases. In addition, the level of demand at the Spielwarenmesse remained stable. <strong>Shay Mugrabi, CEO of Israeli wholesaler Hot Stuff Toys<\/strong>, is among the many returnees to the fair: <em>\u201cThis is the best toy fair in the world. Every year, we find new things, exhibitors and services.\u201d<\/em><\/p>\n<p><strong>Paola Zuzunaga of chainstore Caramba made the journey all the way from Peru<\/strong>: <em>\u201cThe Spielwarenmesse is unique in my eyes because we can find international brands and a lot of variety.\u201d<\/em><\/p>\n<p>The exhibitors repaid the compliment. 92 percent of them were very happy or happy with the outcome of the fair, praising, above all, the quality of the trade visitors.<em> \u201cThis year\u2019s Spielwarenmesse was by far our most successful because of the first-rate visitors,\u201d<\/em> emphasises <strong>Craze\u2019s Vice President Florian N. Lipp<\/strong>. <em>\u201cWe\u2019ve met the most important international decision-makers across all distribution channels in the space of just a few days.\u201d<\/em><\/p>\n<p><strong>CEO Alexandre Pariente of Safari<\/strong> adds: <em>\u201cWe keep coming back because there\u2019s simply no other show that connects so many prospective partners.\u201d<\/em><\/p>\n<p>This exhibitor has been loyal to the Spielwarenmesse for more than 25 years.<\/p>\n<p>Another US company used the industry event to mark its 75<sup>th<\/sup> anniversary: Toy giant Mattel celebrated this milestone birthday directly at its exhibition stand. As a marketing tool for exhibitors, the Spielwarenmesse generally scores top ratings: 97 percent state that the industry expo is very important or important for their company.<\/p>\n<p><strong>\u00d6geday U\u00e7urum, Co-Founder of Toyi Oyun ve Tasarim<\/strong> from Turkey appreciates the significance, particularly for start-ups, of forging plenty of new business contacts: \u201c<em>The Spielwarenmesse is the place to be as we make all our deals here. This year, we appeared in the TrendGallery as well, which was a great opportunity for us.\u201d<\/em><\/p>\n<p>Providing a good reflection of the current market, the three trends \u201cToys for Future\u201d, \u201cDigital goes Physical\u201d and \u201cBe You!\u201d were well received by trade visitors and exhibitors. Besides tolerance and inclusion, the focus is on connecting digital and traditional toys and on environmental awareness.<\/p>\n<p><em>\u201cThe Spielwarenmesse perfectly reflects our philosophy of sustainability which will play an even stronger role in the industry in the future,\u201d<\/em> says <strong>Alain De Rauw, International Sales Director of Thai toy maker PlanToys<\/strong>. The organiser has plans to expand this theme at the next Spielwarenmesse.<\/p>\n<p>The coordinators behind the event are already equipping trade visitors with the tools they need to rise to the challenges of the retail environment. With 120,000 innovations on show in Nuremberg, the winners of the ToyAwards gave visitors valuable guidance. Gollnest &amp; Kiesel is one of the five award-winning companies.<\/p>\n<p><strong>Senior Vice President Thorsten Koss<\/strong> explains: <em>\u201cThe ToyAward is more than just recognition of an innovative product, as it also generates a lot of interest, as has been confirmed by the extremely positive response we\u2019ve received at the fair.\u201d<\/em><\/p>\n<p>The presentation arena and the special shows for specific target groups likewise attract plenty of footfall.<\/p>\n<p>Melbot from Spain was represented at the Tech2Play activity area. <strong>CEO Iv\u00e1n Exp\u00f3sito S\u00e1nchez<\/strong>: <em>\u201cThe innovative concept offered us a great opportunity to let visitors from all over the world test our product directly. The atmosphere was fantastic.\u201d<\/em>&nbsp;<\/p>\n<p><strong>Sieper\u2019s Managing Director Britta Sieper<\/strong> highlights its unique flair: <em>\u201cIn our digital age, the trade fair is a really important platform for forging and nurturing personal contacts.\u201d<\/em><\/p>\n<p>The majority of exhibitors clearly share this view with 92 percent already pledging to return to next year\u2019s event from 27 to 31 January 2021.<\/p>\n<p><strong>Ernst Kick, CEO Spielwarenmesse eG<\/strong>, concludes: \u201c<em>The high proportion of international visitors and the positive mood among exhibitors corroborates our forward-looking approach to the event. Venturing down the right track early on, we set our sights on leading the industry into a new and successful business year.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry\u2019s global decision-makers all in attendance Excellent mood among exhibiting companies Presentation of themes and trends with great potential Opening its doors for the 71st time, the Spielwarenmesse has clearly asserted its position as the world\u2019s leading industry event. The international share of both visitors and exhibitors reached its highest level ever. From 29 January [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-20099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spielwarenmesse achieves new highs for internationality and quality - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Industry\u2019s global decision-makers all in attendance; Excellent mood among exhibiting companies; Presentation of themes and trends with great potential\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spielwarenmesse achieves new highs for internationality and quality - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Industry\u2019s global decision-makers all in attendance; Excellent mood among exhibiting companies; Presentation of themes and trends with great potential\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-03T16:45:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/10\/Logo_SWM_2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1110\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/\",\"name\":\"Spielwarenmesse achieves new highs for internationality and quality - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/10\/Logo_SWM_2020.jpg\",\"datePublished\":\"2020-02-03T16:45:03+00:00\",\"dateModified\":\"2020-02-03T16:45:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\"},\"description\":\"Industry\u2019s global decision-makers all in attendance; Excellent mood among exhibiting companies; Presentation of themes and trends with great potential\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/10\/Logo_SWM_2020.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/10\/Logo_SWM_2020.jpg\",\"width\":1110,\"height\":622,\"caption\":\"Logo_Spielwarenmesse_2020\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spielwarenmesse achieves new highs for internationality and quality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\",\"name\":\"Giulia Rastelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"caption\":\"Giulia Rastelli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spielwarenmesse achieves new highs for internationality and quality - Licensing Italia","description":"Industry\u2019s global decision-makers all in attendance; Excellent mood among exhibiting companies; Presentation of themes and trends with great potential","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/","og_locale":"en_US","og_type":"article","og_title":"Spielwarenmesse achieves new highs for internationality and quality - Licensing Italia","og_description":"Industry\u2019s global decision-makers all in attendance; Excellent mood among exhibiting companies; Presentation of themes and trends with great potential","og_url":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2020-02-03T16:45:03+00:00","og_image":[{"width":1110,"height":622,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/10\/Logo_SWM_2020.jpg","type":"image\/jpeg"}],"author":"Giulia Rastelli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Giulia Rastelli","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/","url":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/","name":"Spielwarenmesse achieves new highs for internationality and quality - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/10\/Logo_SWM_2020.jpg","datePublished":"2020-02-03T16:45:03+00:00","dateModified":"2020-02-03T16:45:03+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454"},"description":"Industry\u2019s global decision-makers all in attendance; Excellent mood among exhibiting companies; Presentation of themes and trends with great potential","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/10\/Logo_SWM_2020.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/10\/Logo_SWM_2020.jpg","width":1110,"height":622,"caption":"Logo_Spielwarenmesse_2020"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-achieves-new-highs-for-internationality-and-quality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Spielwarenmesse achieves new highs for internationality and quality"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454","name":"Giulia Rastelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","caption":"Giulia Rastelli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2019\/10\/Logo_SWM_2020.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-5eb","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/20099"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=20099"}],"version-history":[{"count":1,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/20099\/revisions"}],"predecessor-version":[{"id":20100,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/20099\/revisions\/20100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/18782"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=20099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=20099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=20099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}