{"id":20150,"date":"2020-02-06T16:16:41","date_gmt":"2020-02-06T15:16:41","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=20150"},"modified":"2020-02-06T16:16:41","modified_gmt":"2020-02-06T15:16:41","slug":"maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/","title":{"rendered":"Maurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with Beanstalk"},"content":{"rendered":"

Maurizio Distefano Licensing (MDL) has been appointed by Beanstalk, the global licensing agency behind some of the most famous brand extensions in the world, to manage the licensing programs for BAILEYS and GUINNESS (owned by Diageo) for the Italian market<\/h3>\n

MDL shares Beanstalk\u2019s philosophy that a successful licensing programme requires a strategic approach consistent with a brand\u2019s unique positioning, and will be leveraging its specific knowledge of the Italian market to grow the Diageo<\/strong> brands.<\/p>\n

\u201cWe are thrilled to have the opportunity to work with Beanstalk and look forward to growing the licensing footprint for BAILEYS<\/strong> and GUINNESS<\/strong> in the Italian market<\/em>,\u201d said Maurizio Distefano, President of Maurizio Distefano Licensing<\/strong>. \u201c<\/strong>Strategic brand extension through licensed products is among the most authentic and credible forms of communication, opening up further opportunities for consumers to experience the brand in fresh and attractive ways. In particular, BAILEYS<\/strong> and GUINNESS<\/strong> offer multiple possibilities to create products suitable for the Italian market in categories such as food & beverage, apparel, and gift & novelties<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Maurizio Distefano Licensing (MDL) has been appointed by Beanstalk, the global licensing agency behind some of the most famous brand extensions in the world, to manage the licensing programs for BAILEYS and GUINNESS (owned by Diageo) for the Italian market MDL shares Beanstalk\u2019s philosophy that a successful licensing programme requires a strategic approach consistent with […]<\/p>\n","protected":false},"author":8,"featured_media":20151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-20150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"\nMaurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with Beanstalk - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Maurizio Distefano Licensing has been appointed by Beanstalk to manage the licensing programs for BAILEYS and GUINNESS for the Italian market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with Beanstalk - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Maurizio Distefano Licensing has been appointed by Beanstalk to manage the licensing programs for BAILEYS and GUINNESS for the Italian market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T15:16:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/02\/Baileys-Guinness-news.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/\",\"name\":\"Maurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with Beanstalk - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/02\/Baileys-Guinness-news.png\",\"datePublished\":\"2020-02-06T15:16:41+00:00\",\"dateModified\":\"2020-02-06T15:16:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\"},\"description\":\"Maurizio Distefano Licensing has been appointed by Beanstalk to manage the licensing programs for BAILEYS and GUINNESS for the Italian market\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/02\/Baileys-Guinness-news.png\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/02\/Baileys-Guinness-news.png\",\"width\":1080,\"height\":1080,\"caption\":\"Baileys_Guinness\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with Beanstalk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\",\"name\":\"Giulia Rastelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"caption\":\"Giulia Rastelli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with Beanstalk - Licensing Italia","description":"Maurizio Distefano Licensing has been appointed by Beanstalk to manage the licensing programs for BAILEYS and GUINNESS for the Italian market","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/","og_locale":"en_US","og_type":"article","og_title":"Maurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with Beanstalk - Licensing Italia","og_description":"Maurizio Distefano Licensing has been appointed by Beanstalk to manage the licensing programs for BAILEYS and GUINNESS for the Italian market","og_url":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2020-02-06T15:16:41+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/02\/Baileys-Guinness-news.png","type":"image\/png"}],"author":"Giulia Rastelli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Giulia Rastelli","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/","url":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/","name":"Maurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with Beanstalk - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/02\/Baileys-Guinness-news.png","datePublished":"2020-02-06T15:16:41+00:00","dateModified":"2020-02-06T15:16:41+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454"},"description":"Maurizio Distefano Licensing has been appointed by Beanstalk to manage the licensing programs for BAILEYS and GUINNESS for the Italian market","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/02\/Baileys-Guinness-news.png","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/02\/Baileys-Guinness-news.png","width":1080,"height":1080,"caption":"Baileys_Guinness"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/maurizio-distefano-licensing-to-expand-the-diageo-brands-in-italy-through-partnership-with-beanstalk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Maurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with Beanstalk"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454","name":"Giulia Rastelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","caption":"Giulia Rastelli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/02\/Baileys-Guinness-news.png","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-5f0","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/20150"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=20150"}],"version-history":[{"count":1,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/20150\/revisions"}],"predecessor-version":[{"id":20153,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/20150\/revisions\/20153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/20151"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=20150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=20150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=20150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}