{"id":20443,"date":"2020-02-26T15:06:37","date_gmt":"2020-02-26T14:06:37","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=20443"},"modified":"2020-02-26T15:06:37","modified_gmt":"2020-02-26T14:06:37","slug":"tokidoki-targets-expansion-in-japan-korea-and-taiwan-with-img","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/tokidoki-targets-expansion-in-japan-korea-and-taiwan-with-img\/","title":{"rendered":"Tokidoki targets expansion in Japan, Korea and Taiwan with IMG"},"content":{"rendered":"

tokidoki, the internationally renowned lifestyle brand based on iconic characters created by Italian artist Simone Legno, has appointed IMG as its exclusive licensing representative in Japan, Korea and Taiwan<\/h3>\n

Launched in 2005 and named after the Japanese word for \u2018sometimes\u2019, tokidoki has amassed a cult-like following for its diverse array of character families, each one with its own unique story. As well as its popular designs, the brand is known for high-profile apparel, handbag, cosmetics, accessory and toy collaborations with the likes of Hello Kitty<\/strong>, Karl Lagerfeld<\/strong>, LeSportsac<\/strong>, Barbie<\/strong>, Onitsuka Tiger<\/strong>, Sephora<\/strong>, Marvel<\/strong> and more.<\/p>\n

IMG will work with tokidoki to expand its global footprint in the three Asian territories through a programme of mono-branded and collaborative consumer products, with an initial focus on apparel, accessories and toys across a variety of distribution channels.<\/p>\n

Pooneh Mohajer, Co-founder and CEO, tokidoki<\/strong>, said: \u201cOne of tokidoki\u2019s founding principles is my business partner Simone\u2019s belief that everyone waits for moments that change one\u2019s destiny. We believe our partnership with IMG is one of those moments and that their representation of us in Japan, Korea and Taiwan will simultaneously expand and complement our business in Asia as well as globally<\/em>.\u201d<\/p>\n

Miki Yamamoto, SVP of Licensing, IMG<\/strong>, added: \u201cWith its larger-than-life characters, bold designs and Japanese-inspired roots, tokidoki is already widely loved and in demand in Asia \u2013 and all around the world. The diverse choice of character families, each with its own identity and personalities, lends itself well to an array of potential products and collaborations which we look forward to exploring<\/em>.\u201d<\/p>\n

tokidoki character families include: Cactus FriendsTM<\/sup>, DonutellaTM<\/sup>, UnicornoTM<\/sup>, MoofiaTM<\/sup>, MermicornoTM<\/sup>, \u2018Til Death Do Us PartTM<\/sup>, Tiger NationTM<\/sup>, Kaiju TokimondoTM<\/sup>, Royal PrideTM<\/sup>, and Punkstar TM<\/sup>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

tokidoki, the internationally renowned lifestyle brand based on iconic characters created by Italian artist Simone Legno, has appointed IMG as its exclusive licensing representative in Japan, Korea and Taiwan Launched in 2005 and named after the Japanese word for \u2018sometimes\u2019, tokidoki has amassed a cult-like following for its diverse array of character families, each one […]<\/p>\n","protected":false},"author":8,"featured_media":11185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-20443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"\nTokidoki targets expansion in Japan, Korea and Taiwan with IMG - Licensing Italia<\/title>\n<meta name=\"description\" content=\"tokidoki, created by Italian artist Simone Legno, has appointed IMG as its exclusive licensing representative in Japan, Korea and Taiwan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/tokidoki-targets-expansion-in-japan-korea-and-taiwan-with-img\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tokidoki targets expansion in Japan, Korea and Taiwan with IMG - 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