{"id":20828,"date":"2020-04-02T17:56:08","date_gmt":"2020-04-02T15:56:08","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=20828"},"modified":"2020-04-02T17:56:08","modified_gmt":"2020-04-02T15:56:08","slug":"planeta-junior-launches-global-stayathome-campaign-to-raise-childrens-awareness-of-covid-19","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/planeta-junior-launches-global-stayathome-campaign-to-raise-childrens-awareness-of-covid-19\/","title":{"rendered":"Planeta Junior Launches Global #StayAtHome Campaign to Raise Children\u2019s Awareness of COVID-19"},"content":{"rendered":"

Iconic characters Gormiti and Pucca will teach audiences about the virus while also providing entertainment<\/h3>\n
\n

Planeta Junior<\/b>, a leading European family entertainment company with over 350 hours\u2019 home produced audiovisual content, has lauched the #StayAtHome<\/b> campaign with two objectives: to raise children\u2019s awareness of COVID-19 through valuable information designed for them; and to provide entertainment that helps pass the time at home. This international campaign is designed for the countries where Planeta Junior operates.<\/span><\/p>\n

Iconic characters from Gormiti <\/b>and Pucca<\/b> carry this global initiative, in two stand-alone campaigns: We will face this problem together<\/b> and #StayHome<\/b>. Given that many families are being forced to juggle work and family life in a single space, Planeta Junior has also made all episodes of Pucca<\/a> and several special clips featuring extras from the new season of Gormiti available on the each of these series\u2019 YouTube channels<\/a>.<\/span><\/p>\n

Planeta Junior has also joined the KID\u2019S CLUSTER #JugarEnFamilia<\/a> (FamiliesPlayTogether<\/i>) campaign, an initiative that joins the sector together in providing families with content and resources for the lockdown.<\/span><\/p>\n

GORMITI: WE WILL FACE THIS PROBLEM TOGETHER<\/span><\/p>\n

To raise children\u2019s awareness of the importance of following health advice, Planeta Junior has created a fun video featuring the Gormiti characters that teaches them how to wash their hands properly to the series theme tune.<\/span><\/p>\n

The Gormiti explain the basic hygiene rules for fighting the virus together through a video available on YouTube<\/a> and the official Facebook<\/a> and Instagram<\/a> pages.<\/span><\/p>\n

PUCCA: #IMSTAYINGHOME<\/span><\/p>\n

In Pucca, Planeta Junior is not only able to provide information about COVID-19, it is also giving away fun ideas to do at home. The overarching digital campaign will feature a series of publications featuring instructions from the health authorities, for example, frequent hand-washing, coughing and sneezing into your elbow, social distancing and information phone numbers you can call to find out more about the coronavirus. Planeta Junior has also prepared a special TikTok<\/a> action to launch a challenge for Pucca followers.<\/span><\/p>\n

The fun at home campaign aims to help raise awareness about staying in and to provide a range of fun inspirations. A series of activity ideas will be published on the Instagram<\/a>and Facebook<\/a> feeds to inspire people to make the most of this time by reading, cooking, dancing or doing a spot of exercise.<\/span><\/p>\n

The Pucca campaign will be complemented by two YouTube<\/a>videos, one entitled Stay At Home<\/a>, containing plenty of ideas on how to have fun inside four walls; and a second Time to disconnect<\/a>, which suggests taking a break and staying at home to do absolutely nothing.<\/span>    <\/div>\n

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Iconic characters Gormiti and Pucca will teach audiences about the virus while also providing entertainment Planeta Junior, a leading European family entertainment company with over 350 hours\u2019 home produced audiovisual content, has lauched the #StayAtHome campaign with two objectives: to raise children\u2019s awareness of COVID-19 through valuable information designed for them; and to provide entertainment […]<\/p>\n","protected":false},"author":8,"featured_media":20829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-20828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"\nPlaneta Junior Launches Global #StayAtHome Campaign to Raise Children\u2019s Awareness of COVID-19 - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Iconic characters Gormiti and Pucca will teach audiences about the virus while also providing entertainment\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/planeta-junior-launches-global-stayathome-campaign-to-raise-childrens-awareness-of-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planeta Junior Launches Global #StayAtHome Campaign to Raise Children\u2019s Awareness of COVID-19 - 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