{"id":21300,"date":"2020-05-04T14:46:00","date_gmt":"2020-05-04T12:46:00","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=21300"},"modified":"2020-05-04T14:46:33","modified_gmt":"2020-05-04T12:46:33","slug":"gap-inc-partners-with-img-to-leverage-its-iconic-brands-through-strategic-licensing","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/gap-inc-partners-with-img-to-leverage-its-iconic-brands-through-strategic-licensing\/","title":{"rendered":"Gap Inc. Partners with IMG to Leverage its Iconic Brands Through Strategic Licensing"},"content":{"rendered":"<h3><span lang=\"EN-US\">Multi-Year Partnership to Focus on Highly Selective Partnerships and Collaborations That Extend Gap, Banana Republic and Janie and Jack Across New Markets, Categories and Channels of Distribution<\/span><\/h3>\n<p><strong>Gap Inc.<\/strong> (NYSE: GPS) announced it has appointed global licensing leader IMG as its first ever multi-brand, exclusive licensing representative. Through this partnership, IMG will deliver cross-category product extensions that increase existing consumer touchpoints while engaging with and introducing new audiences around the world to Gap Inc.\u2019s beloved and trusted portfolio of brands.&nbsp;<\/p>\n<p><strong>IMG<\/strong> will first focus on <strong>Gap<\/strong>, <strong>Banana Republic<\/strong> and <strong>Janie and Jack<\/strong>, extending their reach and helping bring to market complementary products that embody the company\u2019s distinct brand labels: <strong>Gap for casual, optimistic American style and expertise in elevated essentials<\/strong>; <strong>Janie and Jack\u2019s modern twist on classics for kids and babies<\/strong>; and <strong>Banana Republic\u2019s iconic, modern style designed for a life with no boundaries<\/strong>. IMG will also support <strong>GapKids<\/strong> and <strong>babyGap<\/strong>, leveraging the strong multi-generational trust and emotional connections these brands have developed for quality and practical \u201cgo-to\u201d needs when raising children.<\/p>\n<p>The companies are exploring categories including baby equipment and baby care, home d\u00e9cor and textiles, and furniture.<\/p>\n<p>\u201c<em>Gap Inc. operates a portfolio of strong, globally relevant brands that are familiar, trusted and highly marketable across multiple demographics. We are excited to explore new market segments and complementary points of product distribution for Gap, Banana Republic and Janie and Jack in an asset-light way that harnesses their individual strengths<\/em>,\u201d said <strong>Roy Hunt, Head of Gap Inc. Franchise and Strategic Partnerships<\/strong>. \u201c<em>This partnership with IMG presents a unique opportunity for us to bring our fashion and lifestyle brands to life in new ways for customers around the world, while still maintaining the creative integrity that make each of our brands so distinctive and recognizable in the marketplace<\/em>.\u201d<\/p>\n<p>\u201c<em>Over the past 50 years, Gap Inc. has created a portfolio of powerful brands that have established themselves firmly in popular culture and with consumers around the world. These brands are household names that we all trust, and have purchased and lived in<\/em>,\u201d said <strong>Bruno Maglione, President of Licensing, IMG<\/strong>. \u201c<em>Distribution channels and consumer purchasing habits have evolved significantly since Gap\u2019s founding, and never more so than in the last few years. As one of the world\u2019s leading fashion retailers, Gap Inc. recognizes this omnichannel opportunity and the power of its brands to attract existing and new consumers from more than one angle and via more than one format. We are proud to be partnering with them on this bold new strategic move, which we believe will highlight consumer affection for these brands while showcasing their relevance in everyday life<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multi-Year Partnership to Focus on Highly Selective Partnerships and Collaborations That Extend Gap, Banana Republic and Janie and Jack Across New Markets, Categories and Channels of Distribution Gap Inc. (NYSE: GPS) announced it has appointed global licensing leader IMG as its first ever multi-brand, exclusive licensing representative. Through this partnership, IMG will deliver cross-category product [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-21300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gap Inc. Partners with IMG to Leverage its Iconic Brands Through Strategic Licensing - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Gap Inc. 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