{"id":21394,"date":"2020-05-11T15:25:54","date_gmt":"2020-05-11T13:25:54","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=21394"},"modified":"2020-05-11T15:25:54","modified_gmt":"2020-05-11T13:25:54","slug":"bing-wins-property-of-the-year-award-in-italy","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/bing-wins-property-of-the-year-award-in-italy\/","title":{"rendered":"Bing wins property of the year award in Italy"},"content":{"rendered":"<h3><span class=\"\">Acamar Films\u2019<\/span><b class=\"\"> <\/b><span class=\"\">hit pre-school property, <i class=\"\">Bing, <\/i>has added another accolade to its awards cabinet, winning \u2018Property of the Year\u2019 for 2019 activity at the recent Bologna Licensing Awards<\/span><\/h3>\n<div class=\"\"><strong><i class=\"\"><span class=\"\">Bing<\/span><\/i><\/strong><span class=\"\"> won the coveted prize thanks to the success of the licensing programme, the variety and quality of the products and consumer experiences and the property\u2019s ability to engage deeply and meaningfully with its audience across multiple touchpoints.<\/span><\/div>\n<div class=\"\"><span class=\"\">Judged by experts and professionals in the kids\u2019 industry, the awards were this year announced online due to the current climate and disruption to trade exhibitions and events.<\/span><\/div>\n<div class=\"\"><span class=\"\">\u201c<em>We\u2019re delighted with the news and we thank our agent Maurizio Distefano Licensing for the fantastic hard work on making Bing a success in Italy<\/em>,\u201d <\/span><span class=\"\" lang=\"EN-US\">said <\/span><span class=\"\"><strong>Natalie Harvey, Executive Director of Sales at Acamar Films<\/strong>, \u201c<em>We know through brand research, ratings, sales data, significant engagement on social media and huge growth on our YouTube channels that Bing goes from strength to strength. Having such strong foundations stands us in good stead for the future as we continue to grow and expand the world of Bing in Italy<\/em>.\u201d<\/span><\/div>\n<div class=\"\"><span class=\"\"><strong>Maurizio Distefano Licensing represents <i class=\"\">Bing<\/i> in Italy and works closely with Acamar Films on thoughtful brand extensions<\/strong>. Maurizio Distefano Licensing has secured 40+ Bing licensees across a range of categories including location-based attractions. Thanks to best-in-class licensees, quality product executions and considerable marketing support, Bing has quickly become a top pre-school property.<\/span><\/div>\n<div class=\"\"><span class=\"\">\u201c<em>We\u2019re thrilled that this prestigious award has been granted to our agency. Our team\u2019s hard work on Bing, since the launch of the licensing programme, in addition to the precious support received by the Acamar Films team, have made&nbsp;this dream come true<\/em>,\u201d said <strong>Maurizio&nbsp;Distefano, President &amp; Owner of Maurizio Distefano Licensing<\/strong>, \u201c<em>The brand is incredibly popular with Italian families and the brilliant content, fabulous marketing and diverse licensing programme have all meant that Bing remains a leader in the preschool market for our territory<\/em>.\u201d<\/span><\/div>\n<div class=\"\"><strong><i class=\"\"><span class=\"\">Bing<\/span><\/i><\/strong><span class=\"\"><strong> has been nominated for Best Brand (Animated Entertainment \/ Character) at the Licensing International (previously known as LIMA) Excellence Awards<\/strong>, with winners set to be revealed in August. <strong>Banff World Media Festival has also recently announced<i class=\"\"> Bing <\/i>as a nominee for Best International Pre-school Programme at the Rockie Awards<\/strong>, with winners announced in June.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Acamar Films\u2019 hit pre-school property, Bing, has added another accolade to its awards cabinet, winning \u2018Property of the Year\u2019 for 2019 activity at the recent Bologna Licensing Awards Bing won the coveted prize thanks to the success of the licensing programme, the variety and quality of the products and consumer experiences and the property\u2019s ability [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":21395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-21394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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