{"id":21528,"date":"2020-05-22T15:46:42","date_gmt":"2020-05-22T13:46:42","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=21528"},"modified":"2020-05-22T15:46:42","modified_gmt":"2020-05-22T13:46:42","slug":"img-appointed-ab-inbevs-exclusive-licensing-representative-in-key-territories","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/img-appointed-ab-inbevs-exclusive-licensing-representative-in-key-territories\/","title":{"rendered":"IMG appointed AB InBev\u2019s exclusive licensing representative in key territories"},"content":{"rendered":"<h3>IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer\u2019s world-renowned brands, including Budweiser, Stella Artois, Beck\u2019s, Leffe and more<\/h3>\n<p>The multi-year partnership will see IMG develop licensed products that reflect the distinct character of each individual brand: Budweiser for an extra-ordinary lifestyle; Stella Artois\u2019 mantra of savouring life together; Beck\u2019s\u2019 spirit of freedom and progressive thinking; and Leffe\u2019s deep roots and community spirit.<\/p>\n<p>\u201c<em>AB InBev is the world\u2019s largest brewer and their portfolio of beer brands are known and loved around the world<\/em>,\u201d said <strong>Natalie Horne, Senior Licensing Director, IMG<\/strong>. \u201c<em>Each brand has its own rich heritage, inspiring story and creative identity giving us terrific scope for brand extension through licensed consumer products. We are proud to be working with AB InBev to help bring each of their unique brands to life via new consumer touchpoints<\/em>.\u201d<\/p>\n<p>Categories being explored include fashion, food, home and garden.<\/p>\n<p>Companies interested in licensing any of the AB InBev brands in Europe and the Middle East should visit <a href=\"https:\/\/www.imglicensing.com\/\">www.IMGLicensing.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer\u2019s world-renowned brands, including Budweiser, Stella Artois, Beck\u2019s, Leffe and more The multi-year partnership will see IMG develop licensed products that reflect the distinct character of each individual brand: Budweiser for an extra-ordinary lifestyle; [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-21528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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