{"id":22505,"date":"2020-08-21T19:06:51","date_gmt":"2020-08-21T17:06:51","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=22505"},"modified":"2020-08-24T19:39:57","modified_gmt":"2020-08-24T17:39:57","slug":"pokemon-teams-up-with-z-stores-to-launch-capsule-collection-2","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/pokemon-teams-up-with-z-stores-to-launch-capsule-collection-2\/","title":{"rendered":"Pok\u00e9mon teams up with Z Stores to launch a new capsule collection"},"content":{"rendered":"

The Pok\u00e9mon Company International is partnering with leading high-street children\u2019s retailer Z to launch a special apparel collection in Z stores and online from August 12.<\/h3>\n

The Z Pok\u00e9mon collection<\/strong>\u2014the first collaboration between the two companies\u2014comprises 10 pieces across daywear, nightwear and accessories for both boys and girls, including the latest on-trend lenticular designs<\/strong>. It will be available from all 360+ Z stores across France<\/strong> and Italy<\/strong> and also in other Z territories including Belgium<\/strong>. Part of the Kidiliz Group, Z specialises in fashionable and fun clothing for children age 14 and younger.<\/p>\n

A strong merchandising plan is in place for the launch, including window takeovers and in-store Point of Sale from August 12-31, 2020. Z will also feature the Pok\u00e9mon collection on its webstore, with a dedicated banner on the homepage, and will be communicating the launch across its social channels and offering its customers the chance to win some exciting Pok\u00e9mon prizes.<\/p>\n

Mathieu Galante, licensing director EMEA for The Pok\u00e9mon Company International<\/strong>, said: \u201cWe are delighted to be working with Kidiliz and their extremely popular and well-established Z stores to bring this colourful new collection to the high street, further testament to the continuing and expanding fashion appeal of Pok\u00e9mon.\u201d<\/p>\n

Pok\u00e9mon\u2019s collaboration with Z is the latest in a recent string of high-street retailer partnerships for children\u2019s apparel across France and Italy, following successful ranges at La Compagnie des Petits and IKKS, plus global giants Zara Kids and H&M.<\/p>\n

Further Pok\u00e9mon activity includes the recent announcement of a selection of additional games including New Pok\u00e9mon Snap<\/em> for Nintendo<\/strong> Switch<\/strong>, a photo-snapping adventure through unknown islands that is a contemporary update of the 1999 game; also on Switch plus mobile devices, Pok\u00e9mon Caf\u00e9 Mix<\/em> <\/strong>a fun puzzle game set in a caf\u00e9 visited by Pok\u00e9mon and,  for younger children, the Pok<\/em>\u00e9<\/em>mon Smile<\/em> app<\/strong> is a unique new mobile experience that makes brushing your teeth a fun activity and encourages kids to develop good brushing habits.  Finally, the forthcoming Pok\u00e9mon UNITE will be the first strategic Pok\u00e9mon team battle game.<\/p>\n

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The Pok\u00e9mon Company International is partnering with leading high-street children\u2019s retailer Z to launch a special apparel collection in Z stores and online from August 12. The Z Pok\u00e9mon collection\u2014the first collaboration between the two companies\u2014comprises 10 pieces across daywear, nightwear and accessories for both boys and girls, including the latest on-trend lenticular designs. It […]<\/p>\n","protected":false},"author":6,"featured_media":14093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-22505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"\nPok\u00e9mon teams up with Z Stores to launch a new capsule collection - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The Pok\u00e9mon Company International is partnering with leading high-street children\u2019s retailer Z to launch a special apparel collection in Z stores and online from August 12\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/pokemon-teams-up-with-z-stores-to-launch-capsule-collection-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pok\u00e9mon teams up with Z Stores to launch a new capsule collection - 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