{"id":22776,"date":"2020-09-15T16:57:24","date_gmt":"2020-09-15T14:57:24","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=22776"},"modified":"2020-09-21T16:50:28","modified_gmt":"2020-09-21T14:50:28","slug":"keynote-speakers-and-agenda-announced-for-licensing-leadership-summit","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/keynote-speakers-and-agenda-announced-for-licensing-leadership-summit\/","title":{"rendered":"Keynote Speakers and Agenda announced for Licensing Leadership Summit"},"content":{"rendered":"

The global C-suite virtual conference will take place October 28 & 29<\/h3>\n

Register <\/em>here<\/em><\/a><\/p>\n

Licensing Leadership Summit<\/a>, presented by the Global Licensing Group at Informa Markets and the only global conference bringing together C-level executives from the world\u2019s largest players across manufacturing, retail, and brands to discuss, debate, and collaborate on the future of consumer product licensing, today announced leaders from ASOS Ventures\/Coded Futures, Google, and JPatton will keynote this year\u2019s virtual event.<\/p>\n

Taking place October 28 and 29, Licensing Leadership Summit will be the culmination of Festival of Licensing<\/a> \u2013 a four-week, large-scale virtual gathering bringing together the licensing industry to connect, learn, strike deals and do business on an international stage \u2013 and will unite global licensing leaders and give them the chance to analyze the events of 2020 and shape the strategic direction of the industry in 2021 and 2022.<\/p>\n

Register now for Licensing Leadership Summit to receive the \u201cEarly Bird\u201d discount rate <\/strong>here<\/strong><\/a>.<\/strong><\/p>\n

Confirmed Keynotes:<\/u><\/strong><\/p>\n

The Retail Revolution: Planning Ahead for Digital Disruption<\/strong><\/p>\n

Speaker: <\/strong>Marcus East, Technical Director, Office of the CTO, Google<\/p>\n

Overview: <\/strong>How are brands going to need to behave to interact with the retail customer of the future? This keynote will look deeply at customer intimacy in a digital age and will explore how consumer-facing brands and their core audience will be shaped in the next decade.<\/p>\n

Revolutionizing Brand Protection<\/strong><\/p>\n

Speaker: <\/strong>Dr. Wes Wang, Chief Scientific Officer, JPatton<\/p>\n

Overview:<\/strong> One of the toughest issues for brand licensors and their licensees is the issue of counterfeit products posing as real. It robs revenue for both the licensors and licensees and hurts brand value. In 2019, a new technology became available to help protect brand licensors, licensees and retailers. This technology provides the licensing supply chain with the ability to protect revenue as well as the consumer, without changing anything. This session will explore how utilizing scannable forensic security technology can solve counterfeiting issues.<\/p>\n

Time to Play: Supercharging Retail Through Gamification<\/strong><\/p>\n

Speaker: <\/strong>Daniel Bobroff, Co-Founder, ASOS Ventures, and Founder and Chief Executive Officer, Coded Futures<\/p>\n

Overview: <\/strong>We have all played our part in how technology has disrupted the traditional world of retail. But in the shadow of the recent pandemic, technology has emerged as retail’s savior. And as retailers scramble to accelerate their digital capability, a superpower exists that most know, yet few have mastered. It is the art of gamification. Using game techniques and methodologies, there is an urgent need for retail to deliver compelling digital experiences that are human-focused rather than merely task obsessed. And, as we build the next incarnation of retail theatre, let’s make sure to satisfy a new generation of highly creative, multitasking customers, who have simply become impatient with a world that appears too slow. This practical keynote will provide the latest thinking in how gamification is changing the world of retail, across its entire value chain, and reshaping organizations. Learn how to use simple techniques for your customers today, and leverage gamification as the winning effect for your business, culture and bottom line.<\/p>\n

Following each keynote, attendees will have the opportunity to tune into an array of sessions covering a wide range of topics, issues and strategic opportunities facing the world of brand licensing such as TikTok, eSports, and gaming to evergreens like museum licensing, as well as hear from industry thought leaders including NPD, MoMA, NFLPA, Funko, YouTube star Blippi, Ryan\u2019s World, Zynga, Nickelodeon, Boots, BBC, and many more via sessions organized into four distinct tracks:<\/p>\n