The French screen legend of And God Created Woman<\/em>, The Contempt <\/em>and other movies remains a style icon whose classic beauty and distinctive style continues to inspire new generations of top models and leading fashion designers. Throughout the 1960s and 70s, the Bardot \u2018look,\u2019 including smoky cat-eye makeup, kitten heels and gingham capri pants, the off-the-shoulder top and bouffant hairstyle all established an unmistakably personal style that continues to influence fashion today.<\/p>\n Since 2015, IMG has been working with fashion labels to develop capsule collections and items that celebrate the Bardot legacy and the many fashion styles she made famous. In January, IMG worked with designer Anine Bing following a personal letter by the latter to Bardot herself, describing the French icon as her \u201cfirst inspiration\u201d and \u201cmuse.\u201d The resulting collection of three monochrome pieces depicting Terry O\u2019Neill\u2019s iconic images of Brigitte Bardot was worn by celebrities including Kate Bosworth and Poppy Delevingne and quickly sold out in Anine Bing stores around the world.<\/p>\n In addition to her film and fashion credentials, the rebellious star known as \u2018B.B.\u2019 is renowned for her lifelong advocacy for animals and the environment. This is reflected in various B.B. collaborations, including a new two-piece t-shirt collection featuring Terry O\u2019Neil\u2019s famous images with Massimo Dutti\u2019s environmentally-friendly \u2018Join Life\u2019 label, launched in Massimo Dutti stores around the world and online this month. This year has also seen the launch of a vegan, cruelty-free luxury haircare range with Brigitte Bardot\u2019s signature citrus floral scent, available now from retailers including Urban Outfitters, Pretty Little Thing and Fenwick.<\/p>\n Additional recent collaborations have included collections with Mango, Joyrich, and Snidel, as well as a new range with Swedish high-end fashion brand Limitato which will arrive to stores later this year.<\/p>\n \u201cOur work on the Brigitte Bardot brand with IMG bears witness to a mutual trust. Our aim is to pay homage to the fashion legacy of Brigitte Bardot with products that invoke the timeless glamour of her style and era with quality products that can be enjoyed by many and not only the \u2018happy few,<\/em>\u2019\u201d commented Tanguy Toulemonde, CEO of Family Trademark<\/strong>.<\/p>\n Bruno Maglione, President of Licensing, IMG<\/strong>, added: \u201cBrigitte Bardot is a beauty and fashion icon without rival in terms of the continued relevance and aspirational appeal of her style. Bardot\u2019s signature looks are so established that her name has become interchangeable with them. Our aim is to bring authentic images and storytelling to the many brands and designers who continue to be inspired by B.B. and her legacy<\/em>.\u201d<\/p>\n For more information on the B.B. brand and licensing opportunities, visit www.imglicensing.com<\/a> and www.brigitte-bardot.fr\/en\/<\/a>.<\/p>\n