{"id":22837,"date":"2020-09-17T18:20:45","date_gmt":"2020-09-17T16:20:45","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=22837"},"modified":"2020-09-18T18:30:32","modified_gmt":"2020-09-18T16:30:32","slug":"what-is-festival-of-licensing","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/what-is-festival-of-licensing\/","title":{"rendered":"What is Festival of Licensing?"},"content":{"rendered":"

The <\/span>Global Licensing Group<\/strong> at <\/span>Informa Markets<\/strong>, the organisers behind <\/span>BLE<\/strong>, organized <\/span>Festival of Licensing<\/strong>, a never-before-seen celebration of the business of brand licensing, in partnership with industry trade association Licensing International<\/strong>.<\/span><\/h3>\n

Running from 6-29 October 2020<\/strong>, Festival of Licensing is a four-week<\/strong>, large-scale virtual gathering bringing together the licensing industry to connect, learn, strike deals and do business on an international stage<\/strong>. It will be the most inclusive global licensing event to-date and builds off of the momentum of the Global Licensing Group\u2019s Licensing Week Virtual event, which exceeded expectations in its inaugural launch in June.<\/p>\n

The first three events will be time-zoned around the territories they serve and deliver the following:<\/p>\n

IP discovery:<\/strong><\/p>\n

    \n
  • Exclusive brand and property showcases from up to 300 exhibitors<\/li>\n
  • Untapped talent with live License This! and Pitch the Brands competition finals<\/li>\n<\/ul>\n

    Content:<\/strong><\/p>\n

      \n
    • Live keynote headliners from the world\u2019s most influential brands, addressing the most pressing topics of the current and ever-changing business environment<\/li>\n
    • 100+ hours of live and on-demand, territory and category specific content to guide businesses through the new consumer landscape<\/li>\n
    • Retailer-only space with exclusive educational content and expert Q&A sessions<\/li>\n<\/ul>\n

      Networking<\/strong>:<\/p>\n

        \n
      • Thousands of opportunities to meet, do business and strike deals through the Festival Matchmaking Service, enabling both pre-planned online video meetings and impromptu exhibitor booth drop-ins<\/li>\n<\/ul>\n

        Experiences:<\/strong><\/p>\n

          \n
        • Fully Licensed!, an unmissable programme of very special live daily evening entertainment and experiences in each region<\/li>\n
        • Community & Wellbeing featuring a celebration of the global licensing industry, a wide range of business\/career advice and mentoring, a huge industry fundraiser and wellbeing workshops focused on our physical, nutritional, creative, psychological and social needs<\/li>\n<\/ul>\n

          The festival will conclude with Licensing Leadership Summit taking place 28-29 October<\/strong>. Originally scheduled as an in-person, senior-level, global gathering of the industry\u2019s C-Suite and thought-leaders from brands, agents, manufacturing and retail, the new virtual offering will draw on key learnings from the previous three weeks and future-looking topics that will facilitate debate and shape the future of the global licensing industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

          The Global Licensing Group at Informa Markets, the organisers behind BLE, organized Festival of Licensing, a never-before-seen celebration of the business of brand licensing, in partnership with industry trade association Licensing International. Running from 6-29 October 2020, Festival of Licensing is a four-week, large-scale virtual gathering bringing together the licensing industry to connect, learn, strike deals and do business on an […]<\/p>\n","protected":false},"author":8,"featured_media":22228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-22837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"\nWhat is Festival of Licensing? - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Brand Licensing Europe 2020 will transition to an all-virtual event: Festival of Licensing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/what-is-festival-of-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Festival of Licensing? 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