{"id":22920,"date":"2020-09-24T15:10:22","date_gmt":"2020-09-24T13:10:22","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=22920"},"modified":"2020-09-24T15:10:22","modified_gmt":"2020-09-24T13:10:22","slug":"hasbro-eone-chupa-chups-and-crunchyroll-confirmed-for-festival-of-licensing-live-stage","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/hasbro-eone-chupa-chups-and-crunchyroll-confirmed-for-festival-of-licensing-live-stage\/","title":{"rendered":"Hasbro, eOne, Chupa Chups and Crunchyroll confirmed for Festival of Licensing live stage"},"content":{"rendered":"<h3>Hasbro, eOne, Chupa Chups and Crunchyroll are the latest mega brands to be confirmed to present on the <a href=\"https:\/\/www.festivaloflicensing.com\/\">Festival of Licensing<\/a> <a href=\"https:\/\/www.thegloballicensinggroup.com\/en\/agenda-overview.html\">Live Stage<\/a> during the event\u2019s opening week (6-8 October), which is powered by Brand Licensing Europe<\/h3>\n<p>Almost 50 live keynotes, presentations and on-demand sessions have been confirmed to date for Festival of Licensing, the month-long virtual celebration of the global licensing industry running from 6-29 October, incorporating three regional events for Europe, Asia and the Americas, and culminating with the global C-suite and executive-level virtual conference, <a href=\"https:\/\/www.licensingleadershipsummit.com\/en\/home.html\"><strong>Licensing Leadership Summit<\/strong><\/a>.<\/p>\n<p>Newly announced for the Live Stage, sponsored by Crunchyroll:<\/p>\n<ul>\n<li><strong>Tuesday 6 October, 1240pm BST:<\/strong> Senior executives from <strong>Hasbro + eOne,<\/strong> including Global Consumer Products General Manager and Senior Vice President Casey Collins, will present <em>Fuelling Franchises Together<\/em>.<\/li>\n<li><strong>Tuesday 6 October, 3pm BST:<\/strong> Creative agency <strong>Tela Italia, WildBrain CPLG Lifestyle <\/strong>and<strong> Perfetti Van Melle<\/strong> will join forces for <em>Chupa Chups: The Secret to Keeping Art Stories Sweet <\/em>to look into the creative energy behind Chupa Chups\u2019 licensing success, and the importance of design as a tool for reinforcing brand relevance and uniqueness.<\/li>\n<li><strong>Wednesday 7 October, 3pm BST: <\/strong><em>Anime: The Inescapable Hit of Licensing \u2013 Powered by <strong>Crunchyroll<\/strong><\/em> will show how anime licenses are powerful, audience-driving brands that offer sustainability in a crowded market. Crunchyroll speakers include Joellen Ferrer, Vice President, Global Communications and Corporate Marketing; Terry Li, Head of 360 and General Manager, Games; John Leonhardt, Head of Consumer Products; John Easum, Head of EMEA; and Waell Oueslati, Director of Acquisitions and Licensing, EMEA.<\/li>\n<\/ul>\n<p>Newly announced content available to view on-demand from <strong style=\"color: #555555;\">6 October<\/strong><span style=\"color: #555555;\">:<\/span><\/p>\n<ul>\n<li>Yasuo Miyakawa, who has the enviable title of Chief PAC-MAN Officer and CEO of <strong>Bandai Namco Entertainment<\/strong>, presents: <em>Nurturing a legend: 40 Years of PAC-MAN.<\/em><\/li>\n<li>Hussein Khalid, Director of the Information Technology Department, <strong>Sanrio,<\/strong> and Greg Holtzman, Marketing Director, <strong>Brainbase<\/strong>, are collaborating for <em>Why Sanrio Partnered with Brainbase to Streamline their Global Licensing Business.<\/em><\/li>\n<\/ul>\n<p>Newly announced content available to view on demand from <strong>20 October<\/strong>:<\/p>\n<ul>\n<li>Executives from <strong>Jazwares, Extreme Concepts, IHL Apparel Group, Best Accessory Group <\/strong>and<strong> The Brand Liaison<\/strong> take a broad look at the licensing landscape and unique business terms in light of COVID-19 in their <em>What do Licensees Want<\/em>? session.<\/li>\n<li>Stephen Glockenmeier, Vice President, Marketing, Corporate Brand Licensing and Consumer Channels, <strong>American Red Cross<\/strong>, and Stu Seltzer, President, <strong>The Seltzer Licensing Group<\/strong> investigate charity brand licensing and the importance of brand purpose to consumers with a deep dive case study in to licensing the Red Cross.<\/li>\n<li><strong>Sesame Workshop<\/strong> is mobilising quickly to respond to the pandemic, racial injustice and current events to support the needs of young children and their families, adjusting continually as 2020 evolves. In the talk, <em>Orchestrating Speed-to-Market: How to Make Everything Hum in Concert<\/em>, Gabriela Arenas, Vice President, Licensing, North America, <strong>Sesame Workshop<\/strong>, will discuss how the non-profit is pivoting its speed-to-market approach to provide Sesame Street resources during these challenging times.<\/li>\n<\/ul>\n<p>A series of sessions curated by industry trade association and Festival of Licensing partner <strong>Licensing International<\/strong> will also be available to view on-demand during all three regional weeks, including the:<\/p>\n<ul>\n<li><strong>\u2018What you Need to Know to do Business in \u2026\u2019 series<\/strong><\/li>\n<\/ul>\n<p>15- to 20-minute on-demand sessions covering information on market size,&nbsp;local licensing and retail trends, business practices and much more for France, Russia, Germany, China, Japan, India, Brazil and Mexico.<\/p>\n<ul>\n<li><strong>\u2018Basics of Licensing\u2019 series<\/strong><\/li>\n<\/ul>\n<p>Licensing 101 on-demand sessions available to view in local languages: French, Russian, German, Chinese, Japanese, Spanish, Portuguese and English.<\/p>\n<p>\u201c<em>We are so excited to have such incredible brands, campaigns, products and individuals on the Festival of Licensing content program. The depth and breadth of topics being covered in-region and being made available globally is just phenomenal. What\u2019s more, we still have three hugely inspirational keynote speakers to announce<\/em>,\u201d said <strong>Anna Knight, Vice President, Licensing, Informa Markets<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro, eOne, Chupa Chups and Crunchyroll are the latest mega brands to be confirmed to present on the Festival of Licensing Live Stage during the event\u2019s opening week (6-8 October), which is powered by Brand Licensing Europe Almost 50 live keynotes, presentations and on-demand sessions have been confirmed to date for Festival of Licensing, the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-22920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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