{"id":23012,"date":"2020-09-30T15:23:44","date_gmt":"2020-09-30T13:23:44","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=23012"},"modified":"2020-09-30T15:23:44","modified_gmt":"2020-09-30T13:23:44","slug":"bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/","title":{"rendered":"Bardel Entertainment Inc. and Rainbow S.p.A. Announce Option Agreement for Best-selling Scholastic Book Series The Bailey School Kids"},"content":{"rendered":"<h3>Bardel Entertainment Inc. and its Italian-based parent company Rainbow S.p.A. have acquired the rights to the best-selling Scholastic book series <em>The Bailey School Kids<\/em> by Debbie Dadey and Marcia Thornton Jones<\/h3>\n<p>Bardel and Rainbow will jointly produce the live-action series with Bardel\u2019s CEO Rick Mischel, Kimberly Guidone, and authors Marcia Jones and Debbie Dadey serving as Executive Producers. Stephen Moore of the Paul Kohner Agency negotiated the deal on behalf&nbsp;of Marie Lamba and Jennifer DeChiara of the Jennifer DeChiara Literary Agency. The project was first brought to Bardel by Writer\/Producer Arne Olsen (<em>Mighty Morphin Power Rangers: The Movie, Cop and a Half<\/em>, <em>All Dogs Go to Heaven 2<\/em>), who will develop with Bardel and Rainbow.<\/p>\n<p>\u201c<em>Rainbow is always looking for great stories that can capture the imagination of families around the world. These are quite rare to find, and require a strong creative vision. As soon as we came across The Bailey School Kids, however, we realized that this best-selling series is a compelling concept full of potential that can\u2019t wait to be brought to the screen<\/em>,&#8221; commented enthusiastically <strong>Mr. Iginio Straffi, Founder and CEO of Rainbow Group<\/strong>.<\/p>\n<p>\u201c<em>We\u2019re thrilled about the opportunity to expand The Bailey School Kids\u2019s universe into a live-action series for future generations to grow up with<\/em>,\u201d said <strong>Rick Mischel<\/strong>. \u201c<em>With themes of friendship, fantasy, humor and a few scares in the face of navigating pre-teen years, it\u2019s no surprise that Debbie and Marcia\u2019s books are counted among Scholastic\u2019s top best-selling series of all time. We look forward to kids all around the world getting access to these stories<\/em>.\u201d<\/p>\n<p><em>The Bailey School Kids<\/em> series reaches back 25 years and the titles continue to sell strongly. The books are highlighted in Scholastic&#8217;s book clubs even now and more than 30 million copies have been sold over a span of 51 titles. The top-selling titles include <em>Ghosts Don\u2019t Eat Potato Chips, <\/em>which sold more than 1.5 million copies;<em>Frankenstein Doesn\u2019t Plant Petunias, <\/em>selling more than 1.25 million copies; and <em>Vampires Don\u2019t Wear Polka Dots,<\/em> selling more than 2 million copies. Twelve of the top titles each sold over 1 million copies.<\/p>\n<p>Commenting on the deal with Bardel and Rainbow, <strong>Executive Producer Kimberly Guidone<\/strong> said, \u201c<em>Despite the multiple inquiries I received for this incredibly valuable IP, there was no question that Bardel, Rainbow and Rick were the perfect fit. As a leading brand of successful children\u2019s entertainment, I was confident they could build&nbsp; &#8211; what is sure to be &#8211; an exciting global franchise. We\u2019re so pleased to have a screenwriter of the caliber of Arne Olsen on board to bring these beloved children\u2019s stories to life<\/em>.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bardel Entertainment Inc. and its Italian-based parent company Rainbow S.p.A. have acquired the rights to the best-selling Scholastic book series The Bailey School Kids by Debbie Dadey and Marcia Thornton Jones Bardel and Rainbow will jointly produce the live-action series with Bardel\u2019s CEO Rick Mischel, Kimberly Guidone, and authors Marcia Jones and Debbie Dadey serving [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":23013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-23012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bardel Entertainment Inc. and Rainbow S.p.A. Announce Option Agreement for Best-selling Scholastic Book Series The Bailey School Kids - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Bardel Entertainment Inc. Rainbow S.p.A. have acquired the rights to the best-selling Scholastic book series The Bailey School Kids\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bardel Entertainment Inc. and Rainbow S.p.A. Announce Option Agreement for Best-selling Scholastic Book Series The Bailey School Kids - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Bardel Entertainment Inc. Rainbow S.p.A. have acquired the rights to the best-selling Scholastic book series The Bailey School Kids\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-30T13:23:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/Bailey-School.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1166\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/\",\"name\":\"Bardel Entertainment Inc. and Rainbow S.p.A. Announce Option Agreement for Best-selling Scholastic Book Series The Bailey School Kids - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/Bailey-School.jpg\",\"datePublished\":\"2020-09-30T13:23:44+00:00\",\"dateModified\":\"2020-09-30T13:23:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\"},\"description\":\"Bardel Entertainment Inc. Rainbow S.p.A. have acquired the rights to the best-selling Scholastic book series The Bailey School Kids\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/Bailey-School.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/Bailey-School.jpg\",\"width\":1600,\"height\":1166,\"caption\":\"Bailey_School\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bardel Entertainment Inc. and Rainbow S.p.A. Announce Option Agreement for Best-selling Scholastic Book Series The Bailey School Kids\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\",\"name\":\"Giulia Rastelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"caption\":\"Giulia Rastelli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bardel Entertainment Inc. and Rainbow S.p.A. Announce Option Agreement for Best-selling Scholastic Book Series The Bailey School Kids - Licensing Italia","description":"Bardel Entertainment Inc. Rainbow S.p.A. have acquired the rights to the best-selling Scholastic book series The Bailey School Kids","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/","og_locale":"en_US","og_type":"article","og_title":"Bardel Entertainment Inc. and Rainbow S.p.A. Announce Option Agreement for Best-selling Scholastic Book Series The Bailey School Kids - Licensing Italia","og_description":"Bardel Entertainment Inc. Rainbow S.p.A. have acquired the rights to the best-selling Scholastic book series The Bailey School Kids","og_url":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2020-09-30T13:23:44+00:00","og_image":[{"width":1600,"height":1166,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/Bailey-School.jpg","type":"image\/jpeg"}],"author":"Giulia Rastelli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Giulia Rastelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/","url":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/","name":"Bardel Entertainment Inc. and Rainbow S.p.A. Announce Option Agreement for Best-selling Scholastic Book Series The Bailey School Kids - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/Bailey-School.jpg","datePublished":"2020-09-30T13:23:44+00:00","dateModified":"2020-09-30T13:23:44+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454"},"description":"Bardel Entertainment Inc. Rainbow S.p.A. have acquired the rights to the best-selling Scholastic book series The Bailey School Kids","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/Bailey-School.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/Bailey-School.jpg","width":1600,"height":1166,"caption":"Bailey_School"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/bardel-entertainment-inc-and-rainbow-s-p-a-announce-option-agreement-for-best-selling-scholastic-book-series-the-bailey-school-kids\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Bardel Entertainment Inc. and Rainbow S.p.A. Announce Option Agreement for Best-selling Scholastic Book Series The Bailey School Kids"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454","name":"Giulia Rastelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","caption":"Giulia Rastelli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/Bailey-School.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-5Za","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/23012"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=23012"}],"version-history":[{"count":1,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/23012\/revisions"}],"predecessor-version":[{"id":23015,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/23012\/revisions\/23015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/23013"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=23012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=23012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=23012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}