{"id":24054,"date":"2020-12-02T17:54:27","date_gmt":"2020-12-02T16:54:27","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=24054"},"modified":"2020-12-02T17:54:27","modified_gmt":"2020-12-02T16:54:27","slug":"rhs-and-dexam-to-launch-the-first-ever-rhs-childrens-homeware-collection","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/rhs-and-dexam-to-launch-the-first-ever-rhs-childrens-homeware-collection\/","title":{"rendered":"RHS and Dexam to launch the first-ever RHS children\u2019s homeware collection"},"content":{"rendered":"

The Royal Horticultural Society has announced the award of a licence to Dexam, a specialist supplier of kitchen cookware, bakeware and accessories, to produce a range of children\u2019s backpacks and meal accessories using environmentally friendly or recycled material<\/h3>\n

Called the Home Grown Children\u2019s Collection, the range includes backpacks, lunch bags with matching drinks bottles, lunchboxes, children\u2019s aprons, toddler messy play aprons and children\u2019s eating gift sets.<\/p>\n

The items in the range are all illustrated with engaging illustrations featuring bright and very colourful images of carrots and apples with captions like \u201cI am growing every day\u201d, \u201cHome harvest\u201d and \u201cLocally grown\u201d.<\/p>\n

The range has also been designed with the environment in mind. The lunch bags, backpacks and aprons are made from recycled plastic bottles via a process which turns the plastic into a durable and practical fabric. The bags are wipe clean and the aprons are 40\u00b0C machine washable. The lunch boxes and kids\u2019 eating sets are made from bamboo fibre. Bamboo is renewable, biodegradable and grows quickly without fertilisers. It is also naturally antibacterial \u2013 so perfect for holding food.<\/p>\n

The range is expected to launch in spring 2021. It will be available at high street stores, garden centres, RHS shops and online, including the official RHS online store, shop.rhs.org.uk.<\/p>\n

The designs are all inspired by artwork from the new RHS children\u2019s style guide, which was launched last year. These are the first non-publishing-related products to use the children\u2019s style guide, which will see its licensing debut in a range of books from Scholastic. The first Scholastic titles will launch in February 2021.<\/p>\n

The continuing development of the RHS range of children\u2019s products will be a strong RHS focus in the coming months, especially given the growth in family visits to gardens and parks \u2013 along with the much greater time devoted to gardening \u2013 that has been a feature of this year\u2019s ongoing restrictions.<\/p>\n

Dexam was founded in 1957 selling kitchen gadgets and cookware. Its range today has everything you need from peeling to chopping and mixing to baking. Ethical production is fundamental to the integrity of its products.<\/p>\n

Cathy Snow, Licensing Manager, RHS<\/strong>, says: \u201cBringing our children\u2019s style guide artwork to homeware for the first time requires a partner that understands our aims and that has a reputation for quality \u2013 and that is a perfect description of Dexam. These children\u2019s backpacks and meal accessories are practical and stylish, as well as environmentally friendly. They\u2019re also a lot of fun!<\/em>\u201d<\/p>\n

Helen Boardman, Product Manager, Dexam<\/strong>, says: \u201cThe RHS children\u2019s style guide and our own 60 years of experience in kitchenware and lunch accessories have combined to produce this very child and environmentally friendly range. We\u2019ve greatly enjoyed partnering with the RHS on the Home Grown Children\u2019s Collection, which we are sure will delight both children and parents<\/em>.\u201d<\/p>\n

\"RHS\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The Royal Horticultural Society has announced the award of a licence to Dexam, a specialist supplier of kitchen cookware, bakeware and accessories, to produce a range of children\u2019s backpacks and meal accessories using environmentally friendly or recycled material Called the Home Grown Children\u2019s Collection, the range includes backpacks, lunch bags with matching drinks bottles, lunchboxes, […]<\/p>\n","protected":false},"author":8,"featured_media":24055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[521,529],"class_list":["post-24054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-apparelaccessories","tag-food"],"acf":[],"yoast_head":"\nRHS and Dexam to launch the first-ever RHS children\u2019s homeware collection - Licensing Italia<\/title>\n<meta name=\"description\" content=\"RHS: the award of a licence to Dexam to produce children\u2019s backpacks and meal accessories using environmentally friendly or recycled material\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/rhs-and-dexam-to-launch-the-first-ever-rhs-childrens-homeware-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RHS and Dexam to launch the first-ever RHS children\u2019s homeware collection - 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