{"id":24201,"date":"2020-12-09T09:18:08","date_gmt":"2020-12-09T08:18:08","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=24201"},"modified":"2020-12-09T09:18:08","modified_gmt":"2020-12-09T08:18:08","slug":"acamar-films-appoints-chief-content-audiences-officer-with-bing-poised-for-major-global-expansion","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/acamar-films-appoints-chief-content-audiences-officer-with-bing-poised-for-major-global-expansion\/","title":{"rendered":"Acamar Films appoints Chief Content & Audiences Officer with Bing poised for major global expansion"},"content":{"rendered":"

Acamar Films, the independent studio behind the International Emmy Award-winning pre-school series <\/span>Bing<\/i>, has announced that Jodie Morris will assume the newly created role of Chief Content & Audiences Officer with immediate effect<\/span><\/h3>\n
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\"JodieMorris\"
JodieMorris<\/figcaption><\/figure>\n

Jodie joined Acamar two years ago and has been instrumental in leading the organisation\u2019s successful development and implementation of a global strategy across a range of digital platforms and content formats. Reporting to Mikael Shields, Acamar\u2019s CEO and Producer & Series Voice Director of Bing, Jodie will take on an expanded leadership role within the company, overseeing the future strategy, planning and operation of the global distribution of <\/span>Bing <\/span><\/i>content, and of driving audience growth across all platforms.<\/span><\/p>\n<\/div>\n

 <\/div>\n
Under Jodie\u2019s leadership, Bing<\/i> has already achieved remarkable digital audience growth. The last 12 months in particular have witnessed exponential rises in views across a global YouTube network, significant growth across social media channels and over 750,000 downloads of Acamar\u2019s proprietary <\/span>Bing: Watch, Play, Learn<\/i> <\/span>app \u2013 an on-demand and games offering, launched in September 2019 and currently available in the UK, Italy and Poland.<\/span><\/div>\n
 <\/span><\/span><\/div>\n
With a wide range of major new local language productions now underway, Acamar is committed to deepening its relationship with the global pre-school audience \u2013 with a focus on broadening its Bing<\/i> content offering, building a series of strategic platform-partnerships and expanding Bing\u2019s <\/i>geographic reach. <\/span><\/div>\n
 <\/span><\/span><\/div>\n
Bing <\/span><\/i>continues to deliver outstanding performances across global linear and on-demand platforms, with the BBC having confirmed over 66 million iPlayer requests for Bing within just 3 months in 2020. A new series of Bing is currently enjoying high ratings as it launches internationally.<\/span><\/div>\n
 <\/span><\/div>\n
As Chief Content & Audiences Officer, Jodie will work closely alongside Mikael Shields, Sandra Vauthier-Cellier (Chief Commercial Officer), Julie Fitzjohn (Chief Operations Officer) as well as the broader Acamar leadership team to build on the organisation\u2019s remarkable success. <\/span><\/div>\n
 <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Acamar Films, the independent studio behind the International Emmy Award-winning pre-school series Bing, has announced that Jodie Morris will assume the newly created role of Chief Content & Audiences Officer with immediate effect Jodie joined Acamar two years ago and has been instrumental in leading the organisation\u2019s successful development and implementation of a global strategy across a range […]<\/p>\n","protected":false},"author":8,"featured_media":24205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2,412],"class_list":["post-24201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters","tag-brands-en"],"acf":[],"yoast_head":"\nAcamar Films appoints Chief Content & Audiences Officer with Bing poised for major global expansion - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Acamar Films has announced that Jodie Morris will assume the newly created role of Chief Content & Audiences Officer with immediate effect\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/acamar-films-appoints-chief-content-audiences-officer-with-bing-poised-for-major-global-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acamar Films appoints Chief Content & Audiences Officer with Bing poised for major global expansion - 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