The ranges will target kids of all-ages across apparel lines and accessories.<\/p>\n
Established for an extraordinary 38 years, Care Bears continues to appeal to a wide-range of fans. Bulldog Licensing, which manages the rights for the brand in the UK, has been further building the property with a number of hugely successful deals. The new partnership with Bioworld is the latest in a line of leading licensees, which are each leveraging the universal love for the property among consumers.<\/p>\n
Having maintained and grown the availability of Care Bears among adult fans of the original ranges through high-profile fashion deals which included Tikiboo\u2019s athleisure range, Irregular Choice\u2019s footwear line and a Dolls Kill clothing collection, the brand returned to the kids\u2019 aisles with a bang earlier this year when Basic Fun! launched their new toy line.<\/p>\n
Initially launching in the US to an excellent reception and incredible sales, the Basic Fun! line launched recently in the UK, and is experiencing very strong sell-through already. The toy range is being supported with a heavyweight, through a line marketing campaign, featuring two TVCs for the new plush ranges, and an innovative line of new interactive Care Bears.<\/p>\n
Tiny Pop, the broadcast partner for Care Bears is also offering strong support for Care Bears: Unlock the Magic, <\/em>which airs daily on the channel. New partnerships and content support from Sky and Moonbug, further position Care Bears for significant growth in the kids market in the UK.<\/p>\n Bioworld joins other children\u2019s partners, including Zak for homewares, Whitehouse Leisure, Redan, Aardvark, Crackerjack, and the Fun to Learn<\/em> magazine.<\/p>\n Rob Corney, MD of Bulldog Licensing<\/strong> comments: \u201cWe\u2019re thrilled to have Bioworld on board for Care Bears apparel. The brand has built a strong following over the past 38 years and has devoted fans who grew up with Care Bears, as well as an ever-growing following of little ones who are discovering the brand for the first time<\/em>.\u201d<\/p>\n Roubina Tchoboian, VP of International Licensing<\/strong> adds: \u201cBioworld joins at an exciting time for Care Bears, as the brand is continuously building with a range of best-in-class partners creating show-stopping ranges and collaborations<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" The burgeoning licensing programme for Cloudco Entertainment-owned evergreen brand, Care Bears™, has been further boosted with the addition of a partnership with leading global manufacturer of licensed product, Bioworld, which will be creating a range of apparel and accessories inspired by the fun, loveable Bears of Care-a-Lot The ranges will target kids of all-ages across […]<\/p>\n","protected":false},"author":8,"featured_media":24238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2,412],"class_list":["post-24237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters","tag-brands-en"],"acf":[],"yoast_head":"\n