{"id":24524,"date":"2021-01-13T17:24:35","date_gmt":"2021-01-13T16:24:35","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=24524"},"modified":"2021-01-13T17:24:35","modified_gmt":"2021-01-13T16:24:35","slug":"pokemon-celebrates-25-years-with-massive-music-program-and-activations-across-the-franchise","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/pokemon-celebrates-25-years-with-massive-music-program-and-activations-across-the-franchise\/","title":{"rendered":"Pok\u00e9mon celebrates 25 years with massive music program and activations across the franchise"},"content":{"rendered":"

The Pok\u00e9mon Company International officially launches celebrations today for Pok\u00e9mon\u2019s landmark 25th anniversary<\/h3>\n

As an iconic video game and entertainment franchise beloved by millions of fans of all ages around the world, Pok\u00e9mon has been bringing people together since its launch in 1996. In 2021, Pok\u00e9mon will continue that tradition by aligning with another universal unifying force \u2014 music. Headlined by pop icon Katy Perry<\/strong>, the star-studded program created in partnership with Universal Music Group<\/strong> (UMG), the world leader in music-based entertainment, accompanies fan-focused activations celebrating 25 years of Pok\u00e9mon across the franchise\u2019s portfolio of video games, mobile apps, animation, merchandise and more. To help fans kick off this celebration, a live-action video, uniquely highlighting moments in the brand\u2019s 25-year history and a journey through the Pok\u00e9mon world\u2019s many regions, can be viewed beginning today on the official Pok\u00e9mon YouTube channel here: https:\/\/youtu.be\/l_ZHajviuAY<\/a><\/p>\n

Global Music Celebration: P25 Music<\/em><\/strong><\/p>\n

Every party needs a great playlist. To celebrate 25 years, The Pok\u00e9mon Company International is teaming up with UMG through their brands strategies division, Universal Music Group for Brands, to make 2021 the biggest Pok\u00e9mon party in history \u2014 and everyone is invited. Pok\u00e9mon is working with some of the biggest names in music, from rising artists to award-winning global superstars, for the program, titled P25 Music<\/em>. Pop icon Katy Perry was revealed today as a premier collaborator in the massive, yearlong music campaign.<\/p>\n

\u201cPok\u00e9mon has been a constant in my life from playing the original video games on my Game Boy, to trading Pok\u00e9mon TCG cards at lunch, to the adventures of catching Pok\u00e9mon on the street with Pok\u00e9mon GO. I\u2019ve even visited the Pok\u00e9mon Caf\u00e9 in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it\u2019s provided that kind of electric joy for the kids in my life and around the world<\/em>,\u201d said Katy Perry<\/strong>.<\/p>\n

\u201cIn Katy Perry, we see a kindred spirit to Pok\u00e9mon, whose world is bright, fun and uplifting<\/em>,\u201d said Colin Palmer, vice president of marketing at The Pok\u00e9mon Company International<\/strong>. \u201cKaty is a wonderful ambassador to help us celebrate 25 years of Pok\u00e9mon, and we can\u2019t wait for music fans everywhere to experience the exciting collaborations we have planned<\/em>.\u201d<\/p>\n

\u201cWe are honored to celebrate the 25th<\/sup> anniversary of Pok\u00e9mon and the significant cultural impact this beloved franchise continues to have around the world. Working together, we have developed dynamic year-round programming involving artists from across UMG\u2019s labels \u2014 because what better way to create a global celebration than through the power of music<\/em>,\u201d said LJ Gutierrez, General Manager, UMGB<\/strong>.<\/p>\n

Details about Katy Perry\u2019s participation, additional artist surprises and more about the P25 Music<\/em> program will be announced throughout the year.<\/p>\n

25 Years of Adventures: A Journey Through the Pok\u00e9mon World<\/strong><\/p>\n

Since the first video games launched in 1996, the franchise has explored a new region in the Pok\u00e9mon world with the introduction of each core series game. In 2021, The Pok\u00e9mon Company International will invite fans to relive their journeys through each of these regions in a yearlong program, beginning with the most recently discovered Galar region from Pok\u00e9mon Sword<\/em> and Pok\u00e9mon Shield<\/em> and ending with the classic Kanto region from the original Pok\u00e9mon Red<\/em> and Pok\u00e9mon Blue<\/em> games. Beginning today, fans can visit a new website that will serve as the hub for this and all fan celebration activities as they are announced throughout the year, located here: https:\/\/25.Pokemon.com\/en-gb<\/a><\/p>\n

Anniversary Partners: Celebratory Programs and Merchandise<\/strong><\/p>\n

Pok\u00e9mon adventures are always better with friends, so The Pok\u00e9mon Company International is teaming up with other iconic brands to help fans celebrate the journey throughout the year with unique promotions and merchandise. Collaborations in the brand\u2019s 25th anniversary year include programs from Build-A-Bear Workshop\u00ae, Levi\u2019s<\/strong>, McDonald\u2019s<\/strong> and more. Fans can also look forward to even more special merchandise tied to the anniversary celebrations from licensees including Jazwares<\/strong>, Scholastic<\/strong>, Mattel<\/strong>, Funko<\/strong>, Power A<\/strong> and The Wand Company<\/strong>. Additional partners and the ways they will celebrate the anniversary will be announced throughout the year.<\/p>\n

Special Collections: The Pok\u00e9mon Trading Card Game<\/strong><\/p>\n

The Pok\u00e9mon Trading Card Game (TCG) is a cornerstone of the brand, and fans can look forward to special 25th anniversary-themed collections of the Pok\u00e9mon TCG later in 2021. In the meantime, fans will soon be able to collect oversize cards featuring Pikachu and beloved first partner Pok\u00e9mon from the various regions featured in the franchise-spanning retrospective.<\/p>\n

More Celebrations Across the World of Pok\u00e9mon<\/strong><\/p>\n

The details revealed today are a glimpse into what the world can expect from Pok\u00e9mon in 2021. With 25th anniversary-related activations planned for Pok\u00e9mon animation, Pok\u00e9mon video games, mobile games including Pok\u00e9mon GO and Pok\u00e9mon Masters EX, and more big announcements from the franchise, fans have a year full of new journeys ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Pok\u00e9mon Company International officially launches celebrations today for Pok\u00e9mon\u2019s landmark 25th anniversary As an iconic video game and entertainment franchise beloved by millions of fans of all ages around the world, Pok\u00e9mon has been bringing people together since its launch in 1996. In 2021, Pok\u00e9mon will continue that tradition by aligning with another universal […]<\/p>\n","protected":false},"author":8,"featured_media":24525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2,412],"class_list":["post-24524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters","tag-brands-en"],"acf":[],"yoast_head":"\nPok\u00e9mon celebrates 25 years with massive music program and activations across the franchise - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The Pok\u00e9mon Company International officially launches celebrations today for Pok\u00e9mon\u2019s landmark 25th anniversary\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/pokemon-celebrates-25-years-with-massive-music-program-and-activations-across-the-franchise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pok\u00e9mon celebrates 25 years with massive music program and activations across the franchise - 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