{"id":24573,"date":"2021-01-18T12:24:41","date_gmt":"2021-01-18T11:24:41","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=24573"},"modified":"2021-01-18T12:24:41","modified_gmt":"2021-01-18T11:24:41","slug":"spielwarenmesse-brandnew-the-innovation-countdown-has-begun","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-brandnew-the-innovation-countdown-has-begun\/","title":{"rendered":"Spielwarenmesse BrandNew: The innovation countdown has begun"},"content":{"rendered":"<h3>Spielwarenmesse BrandNew: from 25 to 29 January 2021<\/h3>\n<p>The digital service Spielwarenmesse BrandNew has met with an excellent response from the toy industry. So far, more than <strong>300 companies<\/strong> have registered to use the offering provided by the world\u2019s leading toy fair. From start-ups to well-established manufacturers, these international suppliers will be unveiling more than 4,000 new products to retailers and buyers on the Spielwarenmesse\u2019s media channels.<\/p>\n<p>The platform launches on<strong> 25 January<\/strong>. It will give manufacturers the chance, despite the pandemic, to present their innovations to the global toy market on the Spielwarenmesse\u2019s busy website, its social media channels and in its newsletter \u2013 all at the perfect time for placing orders. Buyers and retailers can use this service without having to register and completely free of charge. It is an excellent opportunity to find new ideas for their product ranges in 2021 and a valuable source of inspiration.<\/p>\n<p><strong>Reputed companies<\/strong><\/p>\n<p>Spielwarenmesse BrandNew allows industry specialists to keep their finger on the pulse whilst receiving current input directly from the marketplace. The innovations will be placed in the spotlight on the Spielwarenmesse website (<a href=\"https:\/\/www.spielwarenmesse.de\/en\/brandnew\">www.spielwarenmesse.de\/en\/brandnew<\/a>). Newsletter Specials and social media posts will shed light on the products and further details as well as on new companies and reputed brands. Among them are well-known names such as Asmodee, Bruder, Doudou et Compagnie, Eastcolight, Funko, Geomagworld, Haba, Mattel, Moulin Roty, Playmobil, Ravensburger, Razor, as well as Rubie\u2019s Masquerade, Schmidt Spiele, Steiff and Toynamics Europe (Hape). Retailers and buyers visiting the Spielwarenmesse website will also find a calendar of in-house events to be held by suppliers showcasing their latest products. The Spielwarenmesse BrandNew service is available to users in English and German.<\/p>\n<p><strong>Access to global innovations<\/strong><\/p>\n<p>The innovation show has another string to its bow with live promotions featured on the Spielwarenmesse\u2019s social media channels. From <strong>25 to 29 January 2021<\/strong>, suppliers will be unveiling their new products in live video appearances lasting between 30 and 60 minutes. These shows will comprise everything from showroom tours to Q&amp;A sessions. These events will give retailers and buyers the chance to gain a compact overview of the latest innovations from across the world, and to forge new or deepen existing contacts before the industry gathers again at the <strong>Spielwarenmesse Summer Edition from 20 to 24 July 2021<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spielwarenmesse BrandNew: from 25 to 29 January 2021 The digital service Spielwarenmesse BrandNew has met with an excellent response from the toy industry. So far, more than 300 companies have registered to use the offering provided by the world\u2019s leading toy fair. From start-ups to well-established manufacturers, these international suppliers will be unveiling more than [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":23001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-24573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spielwarenmesse BrandNew: The innovation countdown has begun - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Spielwarenmesse BrandNew: from 25 to 29 January 2021\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-brandnew-the-innovation-countdown-has-begun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spielwarenmesse BrandNew: The innovation countdown has begun - 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