{"id":24615,"date":"2021-01-20T17:35:14","date_gmt":"2021-01-20T16:35:14","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=24615"},"modified":"2021-01-20T17:35:14","modified_gmt":"2021-01-20T16:35:14","slug":"wildbrain-cplg-and-emoji-brand-expand-representation-partnership-in-emea","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/wildbrain-cplg-and-emoji-brand-expand-representation-partnership-in-emea\/","title":{"rendered":"WildBrain CPLG and emoji\u00ae brand expand representation partnership in EMEA"},"content":{"rendered":"

WildBrain CPLG, one of the world\u2019s leading entertainment, sport and brand licensing agencies, is significantly expanding its representation in EMEA of emoji\u00ae \u2013 The Iconic Brand<\/h3>\n

Starting this month and building on an established successful partnership, the UK & Eire; Germany, Austria, & Switzerland; Benelux; and Turkey will be added to WildBrain CPLG\u2019s existing remit, which currently covers CEE, Iberia, Russia, France, MENA, Nordics, Italy, Greece, Poland, and Ukraine.<\/p>\n

The new five-year deal will see WildBrain CPLG representing the brand on behalf of the emoji company GmbH across key consumer products categories to build merchandise offerings for kids, teens and adults.<\/p>\n

Within existing markets, WildBrain CPLG Middle East has secured a new partnership with leading Kuwaiti sports and high-street fashion retailer, Al Nasser<\/strong>, for an emoji\u00ae brand apparel range targeting girls and women, and in a previously announced deal, high-end retailer RIVA is gearing up to launch its first emoji\u00ae fashion collection for teens and women next month. Since the beginning of its representation of the emoji\u00ae brand in 2018, WildBrain CPLG has brokered over 100 deals for the brand.<\/p>\n

Maarten Weck, EVP and Managing Director at WildBrain CPLG<\/strong>, said: \u201cThe internationally recognisable emoji\u00ae brand has huge appeal to a vast array of licensees and retailers. Building on our successful partnership with the emoji company, we have now significantly extended our relationship to represent the popular brand in new key markets, which offer strong potential for further growth and future innovation. Together with the emoji company, we are committed to celebrating the brand\u2019s fun and creative spirit in new product ranges for consumers of all ages<\/em>.\u201d<\/p>\n

Marco H\u00fcsges, CEO and Founder of Emoji Company<\/strong>, added: \u201cThe power of emoji\u00ae truly lies in the brand\u2019s diversity and universal appeal, which means there are simply no limits when it comes to developing consumer products. With WildBrain CPLG, we have already brought consumers in EMEA some amazing merchandise collections, and we know that with their local expertise and synergistic approach, they are ideally placed to handle these key new markets. This is just the beginning of emoji\u2019s consumer products journey and we look forward to seeing the brand catapulted to even greater heights across the region<\/em>.\u201d <\/p>\n

\"emoji\"<\/p>\n

 <\/strong><\/p>\n

 <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

WildBrain CPLG, one of the world\u2019s leading entertainment, sport and brand licensing agencies, is significantly expanding its representation in EMEA of emoji\u00ae \u2013 The Iconic Brand Starting this month and building on an established successful partnership, the UK & Eire; Germany, Austria, & Switzerland; Benelux; and Turkey will be added to WildBrain CPLG\u2019s existing remit, […]<\/p>\n","protected":false},"author":8,"featured_media":18469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-24615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"\nWildBrain CPLG and emoji\u00ae brand expand representation partnership in EMEA - Licensing Italia<\/title>\n<meta name=\"description\" content=\"WildBrain CPLG is significantly expanding its representation in EMEA of emoji\u00ae \u2013 The Iconic Brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/wildbrain-cplg-and-emoji-brand-expand-representation-partnership-in-emea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WildBrain CPLG and emoji\u00ae brand expand representation partnership in EMEA - 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