{"id":25290,"date":"2021-03-01T16:16:32","date_gmt":"2021-03-01T15:16:32","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=25290"},"modified":"2021-03-01T16:16:32","modified_gmt":"2021-03-01T15:16:32","slug":"say-yes-to-fresh-nails-this-spring-with-the-new-sally-hansen-insta-dri-x-mentos-collection","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/say-yes-to-fresh-nails-this-spring-with-the-new-sally-hansen-insta-dri-x-mentos-collection\/","title":{"rendered":"Say yes to fresh nails this Spring with the new Sally Hansen\u00ae Insta-Dri\u00ae X Mentos Collection"},"content":{"rendered":"

What do you get when you cross a deeply beloved candy (Mentos<\/strong>) with the superstar of the quick-dry nail polish world (Sally Hansen<\/strong>\u00ae<\/strong> Insta-Dri<\/strong>\u00ae<\/sup><\/strong> )? A color explosion of fresh, fruity, and crave-worthy assortment of limited-edition shades worthy of the world\u2019s number one mint.<\/h3>\n

\u201cSally Hansen<\/strong>\u00ae<\/strong> Insta-Dri<\/strong>\u00ae<\/sup><\/strong> x Mentos <\/strong>pairs two iconic brands in an irresistibly sweet      collaboration,\u201d said Celia Tombalakian, Vice President, Global Marketing for Sally Hansen\u00ae. \u201cTogether, we\u2019ve brought the fun, freshness, and fruitiness to the nail polish category – just in time for Spring.\u201d Sally Hansen joins a carefully selected group of partners expanding the iconic and beloved Mentos brand into new product categories. Mentos and Sally Hansen were brought together by Mentos\u2019 Licensing Agency, Lisa Marks Associates (LMA).<\/p>\n

“We are truly wowed by the way Coty has captured the spirit of the Mentos brand in this original and playful Sally Hansen x Mentos collection with its stunning spring colors”, says Christine Cool, Area Licensing Manager of Perfetti Van Melle.<\/p>\n

Lisa Marks, President of Lisa Marks Associates, added \u201cwe are thrilled to announce this significant partnership with two brand leaders, which infuses the fun colors and personality of Mentos with Sally Hansen\u2019s incredibly popular quick-dry nail polish. This special collection is sure to be loved by fans of both brands around the globe.\u201d<\/p>\n

Sally Hansen<\/strong>\u00ae<\/strong> Insta-Dri\u00ae<\/strong>, the #1 quick-dry polish in the United States, features a 3-in-1 formula with a built-in base and topcoat for streak-free shine that dries in just 60 seconds. The Insta-Dri<\/strong>\u00ae<\/sup><\/strong> brush provides full coverage in just one stroke, so switching-up your nail vibe \u201cjust like that\u201d is effortless and fun. One stroke, one coat.<\/p>\n

Mentos, produced by Perfetti Van Melle Benelux, B.V., is the number one global mint brand and has been a leader in the market for 88 years with placement in over 150 countries.<\/p>\n

The Sally Hansen<\/strong>\u00ae<\/strong> Insta-Dri<\/strong>\u00ae<\/sup><\/strong> x Mentos <\/strong>limited edition \u201csweet treats for Spring\u201d collection, a mix of brights and pastels in glitter, cr\u00e8me, and pearl finishes, features 8 shades with color-matched caps:<\/p>\n

    \n
  • The Freshmaker: <\/strong>A bright white flecked with blue glitter that\u2019s just \u201cso Mentos.\u201d<\/li>\n
  • Confection Perfection: <\/strong>A dream cr\u00e8me in punchy pink.<\/li>\n
  • You\u2019re The Zest: <\/strong>A light and luscious, lemony cr\u00e8me.<\/li>\n
  • Orange You A Peach: <\/strong>A peachy slice of pastel cr\u00e8me.<\/li>\n
  • Fuchsia Fizz: <\/strong>A pearl pink that nods to Mentos metallic wrappers.<\/li>\n
  • Cutie Fruitie: <\/strong>A mix of fruity glitter that\u2019s like a party in a bottle.<\/li>\n
  • Peppermint Dandy: <\/strong>A sky\u2019s-the-limit blue cr\u00e8me.<\/li>\n
  • Mint To Be: <\/strong>An apple green cr\u00e8me with a touch of tartness.<\/li>\n<\/ul>\n

    The Sally Hansen Insta-Dri<\/strong>\u00ae<\/sup><\/strong> x Mentos <\/strong>collection will be available on 3\/1\/21 for $5.59.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What do you get when you cross a deeply beloved candy (Mentos) with the superstar of the quick-dry nail polish world (Sally Hansen\u00ae Insta-Dri\u00ae )? A color explosion of fresh, fruity, and crave-worthy assortment of limited-edition shades worthy of the world\u2019s number one mint. \u201cSally Hansen\u00ae Insta-Dri\u00ae x Mentos pairs two iconic brands in an […]<\/p>\n","protected":false},"author":6,"featured_media":25291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-25290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"\nSay yes to fresh nails this Spring with the new Sally Hansen\u00ae Insta-Dri\u00ae X Mentos Collection - Licensing Italia<\/title>\n<meta name=\"description\" content=\"A color explosion of fresh, fruity, and crave-worthy assortment of limited-edition shades worthy of the world\u2019s number one mint\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/say-yes-to-fresh-nails-this-spring-with-the-new-sally-hansen-insta-dri-x-mentos-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Say yes to fresh nails this Spring with the new Sally Hansen\u00ae Insta-Dri\u00ae X Mentos Collection - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"A color explosion of fresh, fruity, and crave-worthy assortment of limited-edition shades worthy of the world\u2019s number one mint\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/say-yes-to-fresh-nails-this-spring-with-the-new-sally-hansen-insta-dri-x-mentos-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-01T15:16:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/03\/SHxMENTOS-scaled-e1614611732263.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1164\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maura Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/say-yes-to-fresh-nails-this-spring-with-the-new-sally-hansen-insta-dri-x-mentos-collection\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/say-yes-to-fresh-nails-this-spring-with-the-new-sally-hansen-insta-dri-x-mentos-collection\/\",\"name\":\"Say yes to fresh nails this Spring with the new Sally Hansen\u00ae Insta-Dri\u00ae X Mentos Collection - 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