{"id":25582,"date":"2021-03-25T11:46:27","date_gmt":"2021-03-25T10:46:27","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=25582"},"modified":"2021-03-25T11:46:27","modified_gmt":"2021-03-25T10:46:27","slug":"brand-licensing-innovation-summit-second-tranche-of-speakers-announced","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-innovation-summit-second-tranche-of-speakers-announced\/","title":{"rendered":"Brand &#038; Licensing Innovation Summit: second tranche of speakers announced"},"content":{"rendered":"<h3>The LEGO Group, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Hasbro, Perry Ellis and Chefclub among brands represented on Brand &amp; Licensing Innovation Summit speaker slate<\/h3>\n<p><strong>The LEGO Group, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Perry Ellis, Hasbro <\/strong>and<strong> Chefclub <\/strong>are among the many brands represented by speakers at this summer\u2019s <a href=\"https:\/\/www.brandlicensinginnovationsummit.com\/\">Brand &amp; Licensing Innovation Summit<\/a>, taking place online from 9-11 June. Early bird registration for the summit remains opens until 16 April and three-day passes can be purchased for as little as \u00a3175 (\u00a3158 for Licensing International members).<\/p>\n<p>Stephanie Freeman, <strong>The LEGO Group<\/strong>\u2019s Global Licensing Manager \u2013 Outbound, and Mark Bezodis, Licensing Managing Director, <strong>Perry Ellis<\/strong> <strong>International<\/strong>, will contribute to an opening day panel \u2018Brainstorming the future of licensing in retail and vice versa\u2019 alongside Karen Hewitt (<strong>Character.com<\/strong>), Susan Bolsover (<strong>Penguin Random House<\/strong>), and <strong>Licensing International<\/strong> MD Graham Saltmarsh.<\/p>\n<p>Day one &nbsp;sponsored by <a href=\"https:\/\/www.custom-gateway.co.uk\/\">Custom Gateway<\/a>, focuses on Trends and Retail and the five experienced panellists will cover huge questions being asked at retail right now, including:<\/p>\n<ul>\n<li>Whether and how to pivot online<\/li>\n<li>How stocking and selling licensed product could change in the future<\/li>\n<li>The benefit of adapting to instore experiential offerings<\/li>\n<li>How to reinvigorate returning customers to bricks and mortar stores<\/li>\n<li>The impact digital strategies are having on IP<\/li>\n<\/ul>\n<p>Mark Bezodis, Licensing Managing Director, Perry Ellis International, commented, \u201cBL&amp;IS is an important event for the licensing industry because, for many, it\u2019s an&nbsp;opportunity to pause&nbsp;and listen to the pioneers&nbsp;of the industry and the only event which seems to have its finger&nbsp;on the pulse of all things licensing and retail.\u201d<\/p>\n<p>Stephanie Freeman, Global Licensing Manager \u2013 Outbound, The LEGO Group, added, \u201cI am honoured to join a panel at B&amp;LIS and provide my insights and experiences over my time in licensing and also during the last year. Touchpoints for people within the industry are essential during these times, to ensure we all keep connected and feel a sense of being part of a larger team, and I am looking forward to learning from fellow panellists and it will be great to engage with people I wouldn\u2019t necessarily cross paths with.\u201d<\/p>\n<p>The second day of BL&amp;IS is all about sustainability and CSR with content curated by <strong>Products of Change<\/strong> and speakers from <strong>Hasbro, George at Asda, Lyfcycle, DNA Brands <\/strong>and<strong> Brands In Limited<\/strong> will address the damaging effects of the fashion industry on the planet, and how the industry is transitioning to a sustainable future.<\/p>\n<p>The summit\u2019s third day takes a deep dive into content and digital transformation, and John\u2019s panel is called <strong>Next Level: Why Gaming and Esports is Dominating the Entertainment Leaderboard<\/strong>. He and his fellow panellists will help delegates to understand:<\/p>\n<ul>\n<li>The types of games on the market and their relative franchise strength\/accessibility to consumer products markets<\/li>\n<li>The role of community and evangelism in gaming consumer products<\/li>\n<li>Navigating rapid speed of consumption to capitalise on opportunity and maximise longevity<\/li>\n<li>Tapping into the potential of streaming<\/li>\n<li>Addressing the latest industry trends and topics and provide actionable, inspiring insight on the future of brands and licensing.<\/li>\n<li>Tackling the changes in licensing and facilitating conversation around digital transformation, the rise of sustainability and why and how businesses need to adapt<\/li>\n<li>Bringing the community to exchange, debate and share trends, insights and challenges<\/li>\n<\/ul>\n<p>Online registration for the Brand &amp; Licensing Innovation Summits is now open at <a href=\"https:\/\/www.brandlicensinginnovationsummit.com\/\">www.brandlicensinginnovationsummit.com<\/a>. Early bird discounts of 30 per cent are available until 16 April. A three-day delegate pass at the early bird rate will cost just \u00a3175 (\u00a3158 for Licensing International members). Qualified retailers are invited to register for free.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The LEGO Group, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Hasbro, Perry Ellis and Chefclub among brands represented on Brand &amp; Licensing Innovation Summit speaker slate The LEGO Group, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Perry Ellis, Hasbro and Chefclub are among the many brands represented by speakers at this summer\u2019s Brand &amp; Licensing Innovation Summit, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-25582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand &amp; 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