{"id":25677,"date":"2021-03-31T10:00:23","date_gmt":"2021-03-31T08:00:23","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=25677"},"modified":"2021-03-30T17:39:21","modified_gmt":"2021-03-30T15:39:21","slug":"brand-licensing-europe-opens-applications-and-extends-retail-mentoring-programme-to-european-retailers","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-opens-applications-and-extends-retail-mentoring-programme-to-european-retailers\/","title":{"rendered":"Brand Licensing Europe opens applications and extends Retail Mentoring Programme to European retailers"},"content":{"rendered":"<h3>From today, retailers are invited to apply for a place on Brand Licensing Europe\u2019s 2021 Retail Mentoring Programme.<\/h3>\n<h3>Thanks to the organisers offering a fully virtual as well as hybrid option this year, invitations to take part in the free-to-attend, CPD-accredited course are being extended to retailers from Europe as well as the UK for the first time.<\/h3>\n<p>The <strong>BLE Retail Mentoring Programme<\/strong> is now in its 11<sup>th<\/sup> year and retailers from <strong>Marks &amp; Spencer, John Lewis, Selfridges, Halfords, Asda George, Ann Summers, River Island, Tesco, Sainsbury\u2019s, Toymaster, The Entertainer and Morrisons<\/strong> are among hundreds of alumni. Delivered through a series of seminars, workshops and 1-2-1 consultancy sessions, the 2021 BLE Retail Mentoring Programme schedule includes:<\/p>\n<ul>\n<li>May: One-hour introductory meeting (virtual)<\/li>\n<li>17 &#8211; 18 June, over two half-days: Licensing Essentials Course delivered by Licensing International (virtual)<\/li>\n<li>June: The option to virtually drop into Max Publishing\u2019s Licensing Awards judging day and cast a vote<\/li>\n<li>August-October: Spend around 2.5 hours on a personalised brand owner experience day (live and\/or virtual)<\/li>\n<li>5 November: Half-day Licensing for Retail seminar (live\/virtual)<\/li>\n<li>17-19 November: VIP admission to Brand Licensing Europe, where retailers can spend up to three days at Europe\u2019s leading licensing event (live\/virtual)<\/li>\n<\/ul>\n<p><strong>Anna Knight, VP of Licensing, Informa Markets<\/strong>, said: \u201cWe come across branded consumer products everyday \u2013 from V&amp;A notebooks to Pok\u00e9mon backpacks \u2013 but it\u2019s not always obvious how brands can help to drive footfall and create additional revenue for retailers. The Retail Mentoring Programme offers European retailers the chance to better understand every aspect of brand licensing and provides them with all the tools needed to successfully get branded consumer products onto store shelves.<\/p>\n<p>\u201cWith the growing importance for retailers to stand-out, the programme covers everything from identifying new trends, finding and securing the right partners and suppliers, and driving a great customer experience through branded products. It means so much to us that we\u2019ve been able to support over 400 retailers on the programme over the last 11 years, and we\u2019re really excited we can now welcome European retailers to join us for 2021.\u201d<\/p>\n<p><strong>Retail Mentoring Programme delegate benefits include<\/strong>:<\/p>\n<ul>\n<li>Insight from best-in-class retailers, agents and brand owners on how successful licensing partnerships are delivered across a range of categories from apparel to homeware<\/li>\n<li>Brand owner experience days where retailers can spend a day (in-person or online) with a leading brand to better understand what goes into a successful licensing partnership<\/li>\n<li>Brand discovery sessions \u2013 find out who owns what brands and how to build relationships<\/li>\n<li>Visual merchandising workshops &#8211; learn how to make consumer products stand-out online and in-store<\/li>\n<li>Introductions to important new contacts and social events within the licensing industry<\/li>\n<li>Practical insights into building a licensing programme<\/li>\n<li>Understanding critical legal, technical, financial and licensing terminology<\/li>\n<\/ul>\n<p>Retailers can apply for a free delegate place on the programme <a href=\"https:\/\/www.brandlicensing.eu\/en\/learn-brand-licensing\/retail-mentoring-programme\/enquire.html\">here<\/a>. Applications will remain open until Friday 28 May.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From today, retailers are invited to apply for a place on Brand Licensing Europe\u2019s 2021 Retail Mentoring Programme. Thanks to the organisers offering a fully virtual as well as hybrid option this year, invitations to take part in the free-to-attend, CPD-accredited course are being extended to retailers from Europe as well as the UK for [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":24289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-25677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Licensing Europe opens applications and extends Retail Mentoring Programme to European retailers - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-opens-applications-and-extends-retail-mentoring-programme-to-european-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Licensing Europe opens applications and extends Retail Mentoring Programme to European retailers - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"From today, retailers are invited to apply for a place on Brand Licensing Europe\u2019s 2021 Retail Mentoring Programme. Thanks to the organisers offering a fully virtual as well as hybrid option this year, invitations to take part in the free-to-attend, CPD-accredited course are being extended to retailers from Europe as well as the UK for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-opens-applications-and-extends-retail-mentoring-programme-to-european-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-31T08:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-30T15:39:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/12\/BLE2021_980x490.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maura Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-opens-applications-and-extends-retail-mentoring-programme-to-european-retailers\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-opens-applications-and-extends-retail-mentoring-programme-to-european-retailers\/\",\"name\":\"Brand Licensing Europe opens applications and extends Retail Mentoring Programme to European retailers - 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