Brand Licensing & Innovation Summit and Brand Licensing Europe to Take Place In-Person this autumn, while the world\u2019s largest licensing event.<\/p>\n
Informa Markets\u2019 Global Licensing Group announces its 2021 calendar of events, kicking off with August\u2019s Licensing Expo, which will be now be a fully virtual experience, enabling the broadest and most robust cross-section of attendees from retail, manufacturers and brands from around the world to come together to make deals, network, learn and discover new IP.<\/p>\n
At Licensing Expo Virtual<\/strong>, expect to find:<\/p>\n \u201cWe\u2019ve heard from our industry, and the best way to serve the international market in 2021 is to provide in-person experiences later this year, as well as a rich online experience that everyone can be a part of this summer,\u201d says Anna Knight, Vice President, Licensing, Informa Markets. \u201cWe\u2019ve all felt the impact of not being able to gather in-person in 2020, and while the speed of recovery is promising, we serve a truly global market. Feedback from Licensing Expo customers and partners indicate that August is still too soon for the majority of the licensing community to properly plan and execute participation in an in-person event of this size and magnitude with continued restrictions on international and corporate travel. Our mission remains to create the most valuable platforms for our industry to connect and grow, and therefore we have decided to focus our efforts on our virtual experience in August, followed by in-person events in Q4 and beyond.\u201d<\/p>\n Licensing Expo Virtual, set to take place August 24-26, 2021<\/strong>, is a free-to-attend event supported by a robust online platform that allows exhibitors and visitors to schedule and host meetings, enjoy on-demand content and thought leadership and search and discover the widest range of properties available for license from anywhere in the world.<\/p>\n\n