{"id":26048,"date":"2021-04-30T10:29:20","date_gmt":"2021-04-30T08:29:20","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=26048"},"modified":"2021-04-30T10:29:20","modified_gmt":"2021-04-30T08:29:20","slug":"pokemons-25th-anniversary","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/pokemons-25th-anniversary\/","title":{"rendered":"Pok\u00e9mon\u2019s 25th Anniversary"},"content":{"rendered":"<h3>Iconic evergreen brand Pok\u00e9mon is celebrating its 25<sup>th<\/sup> anniversary in style<\/h3>\n<p>First launched in Japan in 1996, Pok\u00e9mon has grown from its original two Game Boy&#x2122; titles into one of the most popular and successful entertainment properties in the world, encompassing video games, mobile apps, the Pok\u00e9mon Trading Card Game (TCG), animation and movies, Play! Pok\u00e9mon competitive events and licensed products.<\/p>\n<p>Now firmly established as a true pop culture phenomenon with an enormous, loyal and multi-generational global fanbase, Pok\u00e9mon remains vibrant, relevant and at the forefront of entertainment through regular exciting new releases for its core pillars, innovative collaborations and bold expansion into fresh areas.<\/p>\n<p>In its most dynamic and ambitious program yet, Pok\u00e9mon is teaming up with other iconic brands and global superstars to help fans celebrate the anniversary throughout the year with unique promotions, merchandise and activations.<\/p>\n<p><strong><em>P25 Music<\/em><\/strong>, is a year-long global celebration of Pok\u00e9mon through the power of music. Headlined by pop icon <strong>Katy Perry<\/strong> and featuring some of the world\u2019s biggest artists, it will create new songs, styles and pop-culture moments through the lens of Pok\u00e9mon. A partnership with <strong>Universal Music Group<\/strong>, it culminates in a special digital release, <strong><em>Pok\u00e9mon 25: The Album<\/em><\/strong>.&nbsp;<\/p>\n<p><strong><em>New Pok\u00e9mon<\/em><em> Snap<\/em><\/strong>, the first exciting Nintendo Switch launch for 2021 was released on 30 April. Players take on the role of a budding Pok\u00e9mon photographer to snap Pok\u00e9mon in their natural habitat, the beautiful Lental region. Later in 2021 fans can enjoy <em>Pok\u00e9mon Brilliant Diamond<\/em> and <em>Pok\u00e9mon Shining Pearl<\/em>, faithful revitalisations of two iconic Pok\u00e9mon games from 2006 reimagined with enhanced features.<\/p>\n<p>This year also sees a host of exciting collaborations across consumer products, including <strong>Levi\u2019s\u00ae<\/strong>, <strong>BABY-G<\/strong> and <strong>Zara KIDS<\/strong>, plus exclusive anniversary merchandise from <strong>Jazwares<\/strong>, <strong>Mattel<\/strong>, <strong>Scholastic<\/strong>, <strong>Funko<\/strong>, <strong>PowerA<\/strong> and <strong>The Wand Company<\/strong> as the celebrations continue throughout 2021.<\/p>\n<p class=\"jetpack-slideshow-noscript robots-nocontent\">This slideshow requires JavaScript.<\/p><div id=\"gallery-26048-1-slideshow\" class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" data-trans=\"fade\" data-autostart=\"1\" data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Pokemon-P25-Album-Artwork_EN-2-300x300.jpg&quot;,&quot;id&quot;:&quot;26045&quot;,&quot;title&quot;:&quot;Pokemon-P25-Album-Artwork_EN (2)&quot;,&quot;alt&quot;:&quot;Pokemon_25Anniversario&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Katy_Perry_FINAL_Credit_Christine_Hahn-4-200x300.jpg&quot;,&quot;id&quot;:&quot;26043&quot;,&quot;title&quot;:&quot;Katy_Perry_FINAL_Credit_Christine_Hahn (4)&quot;,&quot;alt&quot;:&quot;Katy_Perry_Pok\\u00e9mon&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Iconic evergreen brand Pok\u00e9mon is celebrating its 25th anniversary in style First launched in Japan in 1996, Pok\u00e9mon has grown from its original two Game Boy&#x2122; titles into one of the most popular and successful entertainment properties in the world, encompassing video games, mobile apps, the Pok\u00e9mon Trading Card Game (TCG), animation and movies, Play! [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2,412],"class_list":["post-26048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pok\u00e9mon\u2019s 25th Anniversary - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Iconic evergreen brand Pok\u00e9mon is celebrating its 25th anniversary in style\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/pokemons-25th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pok\u00e9mon\u2019s 25th Anniversary - 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