{"id":26388,"date":"2021-06-03T12:39:37","date_gmt":"2021-06-03T10:39:37","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=26388"},"modified":"2021-06-03T12:39:37","modified_gmt":"2021-06-03T10:39:37","slug":"brand-licensing-innovation-summits-blis-anna-knight-explains-the-event","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-innovation-summits-blis-anna-knight-explains-the-event\/","title":{"rendered":"Brand &#038; Licensing Innovation Summits (B&#038;LIS): Anna Knight explains the event"},"content":{"rendered":"<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-22863 size-medium\" src=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/AK1-rotated-e1600447928881-300x221.jpg\" alt=\"Anna Knight 2020\" width=\"300\" height=\"221\" srcset=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/AK1-rotated-e1600447928881-300x221.jpg 300w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/AK1-rotated-e1600447928881-1024x754.jpg 1024w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/AK1-rotated-e1600447928881-768x566.jpg 768w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/AK1-rotated-e1600447928881-1536x1131.jpg 1536w, https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2020\/09\/AK1-rotated-e1600447928881.jpg 1665w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/em><\/p>\n<h3>First European event will run virtually on 9-11 June 2021: all-new Brand &amp; Licensing Innovation Summits will guide industry through changing retail, content and consumer landscapes<\/h3>\n<p><strong>Global Licensing Group<\/strong> is launching <strong>Brand &amp; Licensing Innovation Summits (B&amp;LIS)<\/strong> in Europe and North America to celebrate the power of brands and brand extension and provide trends and forecasts, retailer insights, spotlights on growth categories and deep dives into digital and content innovation.<\/p>\n<p>Content will be curated by the License Global editorial team and Products of Change and is presented in association with industry trade body Licensing International.<\/p>\n<p>The inaugural B&amp;LIS, focusing on the European market, will premiere as a virtual event on <strong>9-11 June 2021<\/strong>, and each day will spotlight a different topic.<\/p>\n<p><strong>Licensing Italia interviewed Anna Knight, VP of Informa Markets.&nbsp;<\/strong><\/p>\n<p>di <em><strong>Maura Rastelli<\/strong><\/em><\/p>\n<p><em><strong>L.I. Where did the idea for <\/strong><\/em><strong><em><a href=\"https:\/\/www.brandlicensinginnovationsummit.com\/en\/home.html\">Brand &amp; Licensing Innovation Summits<\/a><\/em><em> (B&amp;LIS) come from?<\/em><\/strong><\/p>\n<p>A.K. We spent over 90 hours talking to the industry before launching <a href=\"https:\/\/www.brandlicensinginnovationsummit.com\/en\/home.html\">Brand &amp; Licensing Innovation Summit<\/a> and our research confirmed there is a huge appetite for content that highlights the innovations, insight and future trends that will drive the success of brands and businesses post-pandemic.<\/p>\n<p>In Europe, <a href=\"https:\/\/www.brandlicensinginnovationsummit.com\/en\/home.html\">B&amp;LIS<\/a> complements Brand Licensing Europe (17-19 November, London). Where BLE focuses on deal-making, networking and trend spotting, <a href=\"https:\/\/www.brandlicensinginnovationsummit.com\/en\/home.html\">B&amp;LIS<\/a> is a thought-leadership opportunity for the industry to learn from and debate with experts inside and outside the world of licensing. The three-day event (9-11 June, online) has been designed to help middle-management, business leaders and owners to navigate the changing retail, content and consumer landscape through keynotes, panel discussions, roundtables and workshops all providing actionable advice, information, and strategies on the future of brands and licensing.<\/p>\n<p><em><strong>L.I. What are the main important features of this edition of Brand &amp; Licensing Innovation Summits (B&amp;LIS)?<\/strong><\/em><\/p>\n<p>A.K. Content for <a href=\"https:\/\/www.brandlicensinginnovationsummit.com\/en\/home.html\">B&amp;LIS<\/a> is curated by the License Global editorial team and Products of Change in association with industry trade body Licensing International. The event as a whole will:<\/p>\n<ul>\n<li>Address the latest industry trends and topics and provide actionable, inspiring insight on the future of brands and licensing.<\/li>\n<li>Tackle the changes in licensing and facilitating conversation around digital transformation, the rise of sustainability and why and how businesses need to adapt<\/li>\n<li>Bring the community to exchange, debate and share trends, insights and challenges<\/li>\n<\/ul>\n<p>Each day will spotlight a different topic.<\/p>\n<ul>\n<li><strong>Day 1: <\/strong>Trends and retail<\/li>\n<li><strong>Day 2: <\/strong>CSR and sustainability<\/li>\n<li><strong>Day 3: <\/strong>Content and digital transformation<\/li>\n<\/ul>\n<p><em><strong>L.I. What are the main focus areas and topics that will be discussed?<\/strong><\/em><\/p>\n<p>A.K. We are discussing topics that impact brands, manufacturers and retailers from inside and outside the licensing industry, and they will follow the themes on each day. You can view the entire agenda online now at <a href=\"https:\/\/www.brandlicensinginnovationsummit.com\/en\/attend\/agenda.html\">https:\/\/www.brandlicensinginnovationsummit.com\/en\/attend\/agenda.html<\/a>.<\/p>\n<p><strong>Day one \u2013 Trends and Retail<\/strong><\/p>\n<p>On day one \u2013 <strong>Trends and Retail<\/strong> \u2013 the <strong>IKEA Group chairman<\/strong> will provide the opening keynote: <em>Innovate, Adapt, Disrupt: <\/em><em>In Conversation with Lars-Johan Jarnheimer<\/em>. Part fireside chat, part live audience Q&amp;A, B&amp;LIS delegates will have an exclusive opportunity to quiz a C-Suite leader at one of the world\u2019s most successful, innovative, and well-loved retailers.<\/p>\n<p>Other topics on opening day include the changing priorities of Gen Alpha, Gen Z and millennial consumers, the future of licensing in retail and vice versa, how to bring the instore experience to life, and the role of licensed products in online retail strategies.<\/p>\n<p><strong>Day two &#8211;<\/strong> <strong>CSR and Sustainability<\/strong><\/p>\n<p>One day two our focus is <strong>CSR and Sustainability<\/strong> after our research showed that \u2013 in Europe, particularly \u2013 sustainability is a leading the agenda. We have a brilliant joint keynote &#8211; <em>Why the Future will be Blue. How to Become an Agent of Change?<\/em> \u2013 presented by senior executives from <strong>United Nations Regional Information Centre<\/strong> (UNRIC) and the <strong>Smurfs <\/strong>who\u2019ll be talking about the UN\u2019s 17 Sustainable Development Goals and the importance of collaborations in educating people all over the world about the importance of adopting sustainable values and habits for the sake of the planet.<\/p>\n<p>BBC Studios\u2019 Senior Licensing &amp; Global Sustainability Manager Anita Majhu, Nutmeg Licensing\u2019s June Kirkwood, Natural History Museum\u2019s Max Lister and SGLP\u2019s Simon Gresswell will all take part in the second day discussing the importance of sustainability, change and action within \u2013 and outside \u2013 our industry.<\/p>\n<p><strong>Day 3 &#8211;<\/strong> <strong>Content and Digital Transformation<\/strong><\/p>\n<p>The summit\u2019s third day takes a deep dive into <strong>Content and Digital Transformation<\/strong>. Our newly announced headliner is Ankat Mangal from ecomm success story Wayfair, one of the world\u2019s biggest homeware ecommerce platforms with 31 million active customers. During this keynote, B&amp;LIS delegates will learn how brands can launch their products effectively online, get the right exposure from day one and continue to optimise advertising strategies to gain market share by category.<\/p>\n<p>Day three will also touch on the cinematic streaming hybrid, working with influencers, winning at social media, esports and gaming with panellists including John Friend, head of Halo and Xbox consumer products, Difuzed\u2019s Dan Amos and Scott Macrae, Asda\u2019s new business and partnerships manager discussing <em>Why Gaming and Esports is Dominating the Entertainment <\/em><em>Leaderboard. <\/em><\/p>\n<p><em><strong>L.I. What will brand owners\/retailers\/manufacturers learn from being at B&amp;LIS? <\/strong><\/em><\/p>\n<p>A.K. Everyone will learn how to best navigate the future of retail, the future of content \u2013 in all its forms, be that where it originates, how it\u2019s disseminated, how digital already has and is making huge differences to the way we consume and sell content \u2013 and a greater understanding of what the consumer wants and how we tap into that.<\/p>\n<p>Brands specifically will discover how to make themselves more relevant and how to connect to their consumer base. Manufacturers will learn how to pinpoint the best categories to go after. And retailers will get a much greater understanding of just how varied licensing is and, if you really want to drive a differentiator \u2013 bring people back into store or create a more engaging online experience \u2013 how licensing is a great way to do that.<\/p>\n<p><em> Delegates from Aldi, Aykroyd &amp; Sons, Amazon, Asda, Blue&#8217;s Clothing, Character World, Chupa Chups, DC Thomson Media, Dreamtex, EMP Merchandising, General Mills, Hachette, HTI Toys, Jaz Toys, Popgear, Primark, Simba Dickie, Tesco, Walt Disney Company, Beanstalk, The Entertainer, Unilever, ViacomCBS and Schwager &amp; Steinlein Verlag have already registered to attend B&amp;LIS. <\/em><\/p>\n<p><em>Three-day passes, which include access to 30+ live sessions, networking with over 200 delegates and on-demand contact until 30 June, cost just \u00a3249 (\u00a3224 for Licensing International members). <\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First European event will run virtually on 9-11 June 2021: all-new Brand &amp; Licensing Innovation Summits will guide industry through changing retail, content and consumer landscapes Global Licensing Group is launching Brand &amp; Licensing Innovation Summits (B&amp;LIS) in Europe and North America to celebrate the power of brands and brand extension and provide trends and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":25170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-26388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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