{"id":26724,"date":"2021-07-14T12:25:17","date_gmt":"2021-07-14T10:25:17","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=26724"},"modified":"2021-07-14T12:25:17","modified_gmt":"2021-07-14T10:25:17","slug":"img-renews-and-expands-licensing-representation-agreement-with-pepsico","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/img-renews-and-expands-licensing-representation-agreement-with-pepsico\/","title":{"rendered":"IMG renews and expands licensing representation agreement with Pepsico"},"content":{"rendered":"<h3>IMG announced its licensing representation agreement with PepsiCo for Pepsi\u00ae, 7UP\u00ae, Cheetos\u00ae, Doritos\u00ae, Lay\u2019s\u00ae and Mountain Dew\u00ae has renewed and expanded to include British snack food brand Walkers\u00ae<\/h3>\n<p>IMG has grown PepsiCo\u2019s consumer products offering significantly since being appointed in 2015, with branded apparel, footwear, swimwear, accessories, beauty, giftware, and stationery now available internationally through some of the world\u2019s leading fashion and department stores.<\/p>\n<p><strong>Sam Barker, Senior Licensing Director at IMG<\/strong>, commented: \u201c<em>We are delighted to extend and expand our relationship with PepsiCo following a successful six-year run of signings. Each of these globally loved beverage and snack brands has its own colourful and distinctive personality, which translates perfectly into vibrant, fun products using PepsiCo\u2019s fantastic style guides. We look forward to extending their reach into other brand-relevant categories and exploring exciting new opportunities with the recent addition of Walkers<\/em>.\u201d<\/p>\n<p class=\"jetpack-slideshow-noscript robots-nocontent\">This slideshow requires JavaScript.<\/p><div id=\"gallery-26724-1-slideshow\" class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" data-trans=\"fade\" data-autostart=\"1\" data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/fessuraxpepsi-coppia-1024x1024.jpg&quot;,&quot;id&quot;:&quot;26725&quot;,&quot;title&quot;:&quot;fessuraxpepsi-coppia&quot;,&quot;alt&quot;:&quot;fessuraxpepsi-coppia&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Pepsi-x-Intimissimi-Uomo-menswear-683x1024.jpg&quot;,&quot;id&quot;:&quot;26727&quot;,&quot;title&quot;:&quot;Pepsi x Intimissimi Uomo menswear&quot;,&quot;alt&quot;:&quot;Pepsi x Intimissimi Uomo menswear&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/PEPSI-Octopus-Spring-Summer-2021-Vittorio-Schiavo-826x1024.jpg&quot;,&quot;id&quot;:&quot;26729&quot;,&quot;title&quot;:&quot;PEPSI-Octopus-Spring-Summer-2021-Vittorio-Schiavo&quot;,&quot;alt&quot;:&quot;PEPSI-Octopus-Spring-Summer-2021-Vittorio-Schiavo&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>IMG announced its licensing representation agreement with PepsiCo for Pepsi\u00ae, 7UP\u00ae, Cheetos\u00ae, Doritos\u00ae, Lay\u2019s\u00ae and Mountain Dew\u00ae has renewed and expanded to include British snack food brand Walkers\u00ae IMG has grown PepsiCo\u2019s consumer products offering significantly since being appointed in 2015, with branded apparel, footwear, swimwear, accessories, beauty, giftware, and stationery now available internationally through [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[412],"class_list":["post-26724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brands-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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