{"id":27194,"date":"2021-09-27T12:49:17","date_gmt":"2021-09-27T10:49:17","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=27194"},"modified":"2021-09-27T12:49:17","modified_gmt":"2021-09-27T10:49:17","slug":"bbc-studios-appoints-maurizio-distefano-licensing-as-licensing-agent-to-represent-bluey-in-italy","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/bbc-studios-appoints-maurizio-distefano-licensing-as-licensing-agent-to-represent-bluey-in-italy\/","title":{"rendered":"BBC Studios appoints Maurizio Distefano Licensing as licensing agent to represent Bluey in Italy"},"content":{"rendered":"<h3><strong>BBC Studios<\/strong> expands global licensing footprint for&nbsp;<em>Bluey<\/em>&nbsp;by appointing <strong>Maurizio Distefano Licensing<\/strong> as agent for Italy<\/h3>\n<p><strong>Gaby Dior, EMEA Licensing Manager, BBC Studios<\/strong>, said: \u201c<em>Maurizio Distefano Licensing brings a valuable wealth of expertise and experience in the preschool sector in Italian market which will be instrumental in launching&nbsp;Bluey&nbsp;and its success<\/em>.<\/p>\n<p>\u201c<em>I am very much looking forward to working closely with the team to deliver a local program which will reflect&nbsp;Bluey\u2019s brand values and bring them to life across multiple categories.&nbsp;<\/em><\/p>\n<p>\u201c<em>Bluey&nbsp;is in good hands and ready to delight an increasing fanbase of kids and parents across Italy<\/em>.\u201d<\/p>\n<p><strong>Maurizio Distefano, President of MDL<\/strong>, said: \u201c<em>We are really excited to have the opportunity to work with BBC Studios and&nbsp;we&nbsp;can\u2019t wait to&nbsp;kickstart&nbsp;Bluey\u2019s&nbsp;licensing program in the Italian market by applying all our expertise.<\/em><\/p>\n<p>\u201c<em>The familiar setting mixed with fun and adventure for the characters, are the perfect ingredients to make all Italian children and their families passionate about&nbsp;Bluey<\/em>.\u201d<\/p>\n<p>Building on a successful launch in Australia, the US and UK, a distribution deal is in place for global <strong>master toy<\/strong> provider Moose Toys with <strong>Giochi Preziosi in Italy<\/strong>.<\/p>\n<p>This latest agreement marks the launch of&nbsp;<em>Bluey<\/em>\u2019s EMEA expansion following the earlier appointment of France tv distribution. Global licensing partners Penguin Random House and VTech have since both announced product roll outs in France.<\/p>\n<p><em>Bluey<\/em>&nbsp;has won the hearts of kids and parents around the world since it first launched in Australia in October 2018 and has become a global hit. In Italy the show is available on SVOD platform <strong>Disney+<\/strong>.<\/p>\n<p>In Australia,&nbsp;<em>Bluey<\/em>&nbsp;was the #1 children\u2019s programme on metro broadcast television in 2020 and is the #1 series ever on ABC iview with over 480 million views across series one and two since its launch*. In the UK, it was the most viewed show on CBeebies in June** and is also available on Disney+. In the US, across Disney Junior and Disney Channel in Q2 2021, the show was the #1 most watched TV series with kids ages 2-5.***<\/p>\n<p><em>Bluey<\/em>&nbsp;has also won multiple awards, such as the International Emmy\u00ae Kids Award in the prestigious Preschool Category in 2020, and its second AACTA Awards for Best Children\u2019s Program that same year. The accolades continue in 2021, with&nbsp;<em>Bluey<\/em>&nbsp;winning four Kidscreen Awards in February.<\/p>\n<p>The series follows Bluey, a six year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures.<\/p>\n<p><em>Bluey<\/em>&nbsp;is produced by multi-Emmy\u00ae award-winning Ludo Studio for ABC Kids Australia, co-commissioned by ABC Children\u2019s and BBC Studios, and distributed internationally by BBC Studios outside of Australia.<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Studios expands global licensing footprint for&nbsp;Bluey&nbsp;by appointing Maurizio Distefano Licensing as agent for Italy Gaby Dior, EMEA Licensing Manager, BBC Studios, said: \u201cMaurizio Distefano Licensing brings a valuable wealth of expertise and experience in the preschool sector in Italian market which will be instrumental in launching&nbsp;Bluey&nbsp;and its success. \u201cI am very much looking forward [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":27172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-27194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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