{"id":27498,"date":"2021-10-28T16:30:10","date_gmt":"2021-10-28T14:30:10","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=27498"},"modified":"2021-10-28T16:30:10","modified_gmt":"2021-10-28T14:30:10","slug":"rubies-joins-the-cocomelon-family-for-dress-up-across-emea","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/","title":{"rendered":"Rubies joins the CoComelon Family for dress up across EMEA"},"content":{"rendered":"<h3>Just weeks after revealing 66 new licensee partners across EMEA, the brand licensing programme for <a href=\"https:\/\/www.moonbug.com\/\">Moonbug Entertainment\u2019s <\/a>leading IP <em>CoComelon <\/em>has signed with th<em>e<\/em> world\u2019s largest costume designer, manufacturer and distributor Rubies.<\/h3>\n<p>Aimed at children aged one to four, <strong><em>CoComelon<\/em><\/strong> teaches children about everyday activities and chores with enthusiasm the whole family can enjoy. Kids are encouraged to sing and dance along with Baby JJ and his siblings as they learn letters, numbers, animal sounds, colours and more.<\/p>\n<p>Brought on board by The Point.1888 to create a <strong>range of dress-up products for <em>CoComelon<\/em> across EMEA<\/strong>, Rubies is a perfect fit for the brand because of its creative designs, distribution expertise, and highly trusted reputation across the industry. Founded in 1950 in New York as a store selling comics and novelty items and has since expanded operations becoming a global brand. Rubies has established long-term partnerships with other market leaders in TV, film and entertainment including Disney, DC and Marvel.<\/p>\n<p>Commenting on the news, <strong>Olivia Wiggett, Associate Commercial Manager at The Point.1888<\/strong> said, \u201cOur brand licensing programme with <em>CoComelon <\/em>has exceeded our expectations and we\u2019ve been thrilled with the interest we\u2019ve received from retailers and licensees alike, all eager to get on board. After a few discussions with Rubies, it was a no-brainer that it should take the costume license, given its proven track record of successfully delivering costumes for a wide range of licensors and exciting retail plans.\u201d<\/p>\n<p><strong>Adam Steel, International Licensing at Moonbug<\/strong> said \u201cWe\u2019re delighted to welcome Rubies to the Moonbug family. Our fans frequently request this product category, and we cannot think of a better partner to deliver fantastic <em>CoComelon dress up<\/em> across EMEA.\u201d<\/p>\n<p><strong>Mike O\u2019Connell, Managing Director of Rubies UK<\/strong> also commented, \u201c<em>CoCoMelon\u2019s<\/em> impact on pop culture is simply unprecedented, from its stratospheric rise on YouTube to its impressive streaming service rankings. We are proud to be able to bring this much-loved brand to life and add yet another extremely successful license to our already mammoth portfolio. We understand the responsibility we play in young children\u2019s lives as the market leader for fancy-dress and dress-up and we want to continue to positively influence our youngest audience with inspirational role models and <em>CoComelon<\/em> is the embodiment of this.\u201d<\/p>\n<p><strong>The costumes are currently in early stages of development and will be available in 2022 across EMEA.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just weeks after revealing 66 new licensee partners across EMEA, the brand licensing programme for Moonbug Entertainment\u2019s leading IP CoComelon has signed with the world\u2019s largest costume designer, manufacturer and distributor Rubies. Aimed at children aged one to four, CoComelon teaches children about everyday activities and chores with enthusiasm the whole family can enjoy. Kids [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-27498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rubies joins the CoComelon Family for dress up across EMEA - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rubies joins the CoComelon Family for dress up across EMEA - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Just weeks after revealing 66 new licensee partners across EMEA, the brand licensing programme for Moonbug Entertainment\u2019s leading IP CoComelon has signed with the world\u2019s largest costume designer, manufacturer and distributor Rubies. Aimed at children aged one to four, CoComelon teaches children about everyday activities and chores with enthusiasm the whole family can enjoy. Kids [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-28T14:30:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/10\/Rubies-Announcement-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"8000\" \/>\n\t<meta property=\"og:image:height\" content=\"4500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maura Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/\",\"name\":\"Rubies joins the CoComelon Family for dress up across EMEA - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/10\/Rubies-Announcement-1.png\",\"datePublished\":\"2021-10-28T14:30:10+00:00\",\"dateModified\":\"2021-10-28T14:30:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/10\/Rubies-Announcement-1.png\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/10\/Rubies-Announcement-1.png\",\"width\":8000,\"height\":4500,\"caption\":\"Cocomelon_Rubie's\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rubies joins the CoComelon Family for dress up across EMEA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145\",\"name\":\"Maura Rastelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g\",\"caption\":\"Maura Rastelli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rubies joins the CoComelon Family for dress up across EMEA - Licensing Italia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/","og_locale":"en_US","og_type":"article","og_title":"Rubies joins the CoComelon Family for dress up across EMEA - Licensing Italia","og_description":"Just weeks after revealing 66 new licensee partners across EMEA, the brand licensing programme for Moonbug Entertainment\u2019s leading IP CoComelon has signed with the world\u2019s largest costume designer, manufacturer and distributor Rubies. Aimed at children aged one to four, CoComelon teaches children about everyday activities and chores with enthusiasm the whole family can enjoy. Kids [&hellip;]","og_url":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2021-10-28T14:30:10+00:00","og_image":[{"width":8000,"height":4500,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/10\/Rubies-Announcement-1.png","type":"image\/png"}],"author":"Maura Rastelli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Maura Rastelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/","url":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/","name":"Rubies joins the CoComelon Family for dress up across EMEA - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/10\/Rubies-Announcement-1.png","datePublished":"2021-10-28T14:30:10+00:00","dateModified":"2021-10-28T14:30:10+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145"},"breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/10\/Rubies-Announcement-1.png","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/10\/Rubies-Announcement-1.png","width":8000,"height":4500,"caption":"Cocomelon_Rubie's"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/rubies-joins-the-cocomelon-family-for-dress-up-across-emea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Rubies joins the CoComelon Family for dress up across EMEA"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145","name":"Maura Rastelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g","caption":"Maura Rastelli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2021\/10\/Rubies-Announcement-1.png","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-79w","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/27498"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=27498"}],"version-history":[{"count":1,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/27498\/revisions"}],"predecessor-version":[{"id":27501,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/27498\/revisions\/27501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/27499"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=27498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=27498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=27498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}