{"id":27562,"date":"2021-11-02T11:04:34","date_gmt":"2021-11-02T10:04:34","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=27562"},"modified":"2021-11-02T11:04:34","modified_gmt":"2021-11-02T10:04:34","slug":"join-mondo-a-little-dragon-superhero-kids-and-a-classic-tale-at-digital-ble","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/join-mondo-a-little-dragon-superhero-kids-and-a-classic-tale-at-digital-ble\/","title":{"rendered":"Join Mondo, a little dragon, superhero kids and a classic tale at digital BLE"},"content":{"rendered":"

Mondo TV, one of the largest European producers and distributors of animated content, has announced that at the digital edition of BLE it will be highlighting three of its hottest prospects for 2022: Gris\u00f9,<\/strong> MeteoHeroes<\/strong> and The Gruffalo<\/strong><\/h3>\n

Mondo TV Group, Toon2Tango and ZDF Enterprises are jointly co-producing a new series, based on the classic property Gris\u00f9<\/strong>, created by its original authors Nino and Toni Pagot. The new series of Gris\u00f9 will consist of 52 new episodes of 11 minutes each and is expected to be completed in the second half of 2022.<\/p>\n

The series follows the adventures of Gris\u00f9, a brave, positive, determined young dragon \u2013 just like the firefighter he wants to be when he grows up. There\u2019s just one problem: he is supposed to be a fire-breathing dragon when he grows up! This ambition is the theme of all of his adventures \u2013 and his positive can-do attitude will give his 4-to-7-year-old audience a little hero that they can identify with.<\/p>\n

ZDF Enterprises will also be responsible for the worldwide distribution of the audiovisual rights (excluding Italy, France, Spain and China, which will be handled by Mondo TV). Already confirmed are broadcasting agreements with ZDF in Germany and Rai YoYo in Italy.<\/p>\n

Launched just over a year ago and now firmly established as a hit kids\u2019 animated show, MeteoHeroes<\/strong> follows the adventures of six superpowered kids who can control weather phenomena. It is the only cartoon in the world dedicated entirely to climate and environmental issues.<\/p>\n

Series one launched in July 2020 on Cartoonito and is performing strongly. The final quarter of 2021 sees the launch of 25 MeteoHeroes Capsule Stories (90-second versions of MeteoHeroes that explain specific weather phenomena for young viewers), and two TV movies. In October Cartoonito is broadcasting new episodes of series one followed by a four-episode sneak preview of season two (52 x 13\u2019).<\/p>\n

The show has secured TV exposure in over 140 countries. It launched in a number of countries In 2021 including Spain, France, Turkey, Greece and Hungary. Poland is expected to launch soon. Many other countries will launch in 2022.<\/p>\n

The Italian MeteoHeroes licensing programme is growing fast; more than twenty partners are already on board. A new deal with Sammontana will see MeteoHeroes ice creams on sale in summer 2022. Board games and epiphany socks are on the way in the coming months. And, of course, the popular MeteoHeroes sticker album will be back in 2022 in a second edition.<\/p>\n

Overseas markets are already showing strong interest. ELC was recently appointed as agent for CEE countries and Lisans as agent for Turkey. The licensing programme in these two key areas will begin with toys.<\/p>\n

Meanwhile fans are eagerly awaiting the worldwide launch of a MeteoHeroes videogame in a number of formats in 2022. It has been developed in association with Sony Interactive Entertainment Espa\u00f1a (SIE Espa\u00f1a) and game developer Gammera Nest.<\/p>\n

The videogame has the support of PlayStation\u00aeTalents in its area of PlayStation Alliances, the company’s programme that promotes the development of videogames in Spain. The MeteoHeroes videogame will launch on PlayStation\u00ae in spring 2022. Launches on PC and Mac platforms will follow later the same year.<\/p>\n

And there\u2019s a lot more broadcast and licensing activity planned for this environmentally savvy, colourful, funny, exciting and topical show \u2013 as virtual visitors to BLE will find out.<\/p>\n

The Gruffalo,<\/strong> the classic book illustrated by Axel Scheffler and written by Julia Donaldson, was initially published in 1999 and has gone on to sell over 24 million copies across multiple formats in 99 languages. The story is a delightful tale of how a tiny mouse outwits a number of animals intent on eating him, including the big, scary Gruffalo.<\/p>\n

Two animated films \u2013 The Gruffalo and The Gruffalo\u2019s Child \u2013 are available internationally as well as on Amazon Prime, iTunes and many dedicated children\u2019s channels. In Italy the films boast extraordinary ratings every time they appear on Rai YoYo.<\/p>\n

The property is also a licensing hit. Global licensor Magic Light Pictures appointed Mondo to develop a licensing programme for The Gruffalo in Italy, Spain and Portugal in late 2019. Numerous licensed products have appeared in the Italian market this year with strong sell-through, underlining the enormous appeal of this license to consumers and its status as a timeless classic.<\/p>\n

Children can now listen to the Gruffalo story everywhere thanks to storytelling sound boxes from FABA. They can also learn while playing Gruffalo games from Ludattica and puzzles and memory games from Ravensburger. And there\u2019s even more creative fun available thanks to Pon Pon colouring and activity books and Multiprint stamps.<\/p>\n

Emmeci epiphany socks, an RCS sticker album and Illustrabimbi tailor-made fabrics and beddings are on the way. Many new categories \u2013 such as food \u2013 are being discussed.<\/p>\n

Possibly the happiest news of all is the return of the Gruffalo touring musical in Italian theatres, interrupted last year due to Covid and now back with 15 performances between October and early January.<\/p>\n

Valentina La Macchia, Licensing Director of Mondo TV<\/strong>, says: \u201cWe\u2019re expecting strong interest in Mondo\u2019s output from online visitors to BLE \u2013 and especially in these three properties, all of which have well-established international appeal. We\u2019ve got a busy and very exciting 2022 planned \u2013 in both broadcasting and licensing terms \u2013 and we\u2019d love partners and potential partners to get in touch and ask us about it!<\/em>\u201d<\/p>\n

This year Mondo TV will attend the online edition of BLE. To arrange meetings with the Mondo team, email giorgia.frattini@mondotvgroup.com<\/p>\n

This slideshow requires JavaScript.<\/p>

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Mondo TV, one of the largest European producers and distributors of animated content, has announced that at the digital edition of BLE it will be highlighting three of its hottest prospects for 2022: Gris\u00f9, MeteoHeroes and The Gruffalo Mondo TV Group, Toon2Tango and ZDF Enterprises are jointly co-producing a new series, based on the classic […]<\/p>\n","protected":false},"author":8,"featured_media":17100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-27562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"\nJoin Mondo, a little dragon, superhero kids and a classic tale at digital BLE - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Mondo TV: at the digital edition of BLE it will be highlighting three of its hottest prospects for 2022: Gris\u00f9, MeteoHeroes and The Gruffalo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/join-mondo-a-little-dragon-superhero-kids-and-a-classic-tale-at-digital-ble\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Join Mondo, a little dragon, superhero kids and a classic tale at digital BLE - 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