{"id":27777,"date":"2021-11-25T12:05:09","date_gmt":"2021-11-25T11:05:09","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=27777"},"modified":"2021-11-25T12:05:09","modified_gmt":"2021-11-25T11:05:09","slug":"ble-reconnects-european-licensing-industry-as-attendees-participate-in-thousands-of-in-person-meetings","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ble-reconnects-european-licensing-industry-as-attendees-participate-in-thousands-of-in-person-meetings\/","title":{"rendered":"BLE reconnects European licensing industry as attendees participate in thousands of in person meetings"},"content":{"rendered":"<h3>Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in 2,669 pre-booked meetings and many hundreds more arranged spontaneously during the three-day show, resulting in one exhibitor hailing the event a \u2018triumphant return\u2019<\/h3>\n<p>BLE was back in person after more than two years away to reconnect thousands of retailers, manufacturers and designers with over 150 exhibiting companies and a marked increase in retailer attendees compared to 2019 (11 per cent to 15 per cent).<\/p>\n<p><strong>Jeremy Orriss, director of licensing, Difuzed, said: <\/strong><\/p>\n<p><em>\u201cI<\/em><em> am not often pleasantly surprised, but BLE 2021 managed to do just that. As productively busy as ever, great retailer presence and a few welcome covid safe hugs. Even I have to admit the quality of attendee was probably the best for a long while and I\u2019m looking forward to a \u201cnormal\u201d BLE 2022 in September next year.\u201d<\/em><\/p>\n<p><strong>Philippe Glorieux, head of marketing and communications, IMPS The Smurfs, added: <\/strong><\/p>\n<p><em>\u201cWhat a pleasure to get together live! We were all really happy to be able to look each other in the eyes and no longer through a screen &#8230;Congratulations to the entire Informa team for having braved all the complications and for having masterfully organised this beautiful BLE 2021 opus. Many excellent meetings with partners who were there to reconnect with the real business, the one of human beings who want to collaborate and create new adventures together! As they say in Smurf world &#8230; fewer than 300 sleep before the next BLE! I can&#8217;t wait!\u201d<\/em><\/p>\n<p><strong>Laura Nevanlinna, CEO, Ferly: <\/strong><\/p>\n<p><em>\u201cBLE 2021 to me felt almost like a homecoming; a return to the community most of us hadn\u2019t had the chance of spending time with for almost two years. And it was great to be back. The quality of the meetings was excellent, the ad hoc conversations at our stand and in the halls inspiring and really, simply seeing the fun, interesting licensed products at the stands of other exhibitors made the week more than worthwhile!\u201d<\/em><\/p>\n<p>Two packed keynotes saw Team GB and Olympic gold medallists Tom Daley and Charlotte Worthington talk emotionally about their journey to success in Toko, and ViacomCBS Consumer Products present a fascinating and humbling report on diversity and dolls. The BLE Sustainability Activation in partnership with Products of Change was consistently busy, the Battersea &amp; Guide Dogs for the Blind dogs regularly patted, and the two costume character parades left everyone smiling.<\/p>\n<p><strong>BLE 21 networking continues online <\/strong><\/p>\n<p>A further 870 (and rising) meetings have now been booked on the <a href=\"https:\/\/www.brandlicensing.eu\/\">BLE platform<\/a> for the follow up online event, which takes place 30 November and 1 December. Attendees unable to attend BLE in person, and those who did attend but want to book overflow meetings, will be able to connect with most of the in person exhibitors as well as 53 <a href=\"https:\/\/ble21.mapyourshow.com\/8_0\/explore\/index.cfm?list=virtualonlyexhibitors\">online-only exhibitors<\/a>, including Mattel, The Pok\u00e9mon Company, Playmobil, ITV Studios, Bavaria Media, Brigitte Bardot, Edutainment Licensing, Metrostar, Mondo TV, Princess Sam, and more.<\/p>\n<p>The event\u2019s online content programme will expand BLE\u2019s \u2018What\u2019s Next\u2019 theme including three online-only \u2018In Conversation\u2019 sessions with senior executives from ViacomCBS Consumer Products; a sustainability panel with Products of Change, and Licensing U, alongside the option to watch recordings of the Team GB and ViacomCBS live keynotes, five \u2018What\u2019s Next at Retail\u2019 sessions and the Kelvyn Gardner License This! final which took place at the show. All of this content will be available to watch on demand for free until 28 February 2022.<\/p>\n<p><strong>&nbsp;<\/strong>Online-only content includes:<\/p>\n<p><strong>&nbsp;<\/strong><strong>\u2018D&amp;I In Conversation\u2019 sessions with ViacomCBS executives<\/strong><\/p>\n<ul>\n<li>Diversity in the Workplace&nbsp;<\/li>\n<li>Diversity in Content<\/li>\n<li>Diversity in Products<\/li>\n<\/ul>\n<p><strong>Brands for Social Change: <\/strong>Join Products of Change as they talk to Yellow Octopus, Newlife, Preloved Kilo and George at Asda to discuss how they are diverting clothes from landfill and building a fully circular fashion industry.<\/p>\n<p><strong>Licensing U: <\/strong>Featuring 14 presentations across three tracks &#8211; Basics, Spotlights and Tactics &amp; Strategies \u2013 Licensing U is a one-stop-shop education programme about the $292bn licensing industry for newcomers and experienced professionals.<a href=\"https:\/\/www.brandlicensing.eu\/\">Tickets start at \u00a3145 if purchased ahead of the event, or \u00a3160 in the platform, and can be purchased when registering for BLE.<\/a> (Licensing International members can enjoy a 10% discount).<\/p>\n<p><strong>Anna Knight, VP licensing, Informa Markets, said:<\/strong><\/p>\n<p><em>\u201cWhat can I say? A massive thank you to everyone who not only made it possible for BLE to return in person this year, but who delivered a top-quality event that delivered on its promise to reconnect the European licensing industry for three days of incredible networking and content. We couldn\u2019t be prouder or more delighted with the feedback we\u2019ve received from exhibitors, visitors and partners. <\/em><\/p>\n<p><em>\u201cNext stop BLE online on Tuesday 30 November and Wednesday 1 December. This is the last real opportunity for the European licensing industry to connect en masse in 2021, so book those meetings now. And then next year we\u2019ll be travelling over to Vegas for Licensing Expo and finally \u2013 just 10 months from now \u2013 BLE 2022, which will take place 20-22 September at ExCeL London. Despite the sore feet, we can\u2019t wait.\u201d<\/em><\/p>\n<p><strong>Maura Regan, president, Licensing International: <\/strong><\/p>\n<p><em>\u201cWe and our members were particularly enthused about the quality of the meetings we had during BLE. Everyone was there to do serious business. At the same time, people were so excited just to be back together again, and the good cheer at the Opening Night drinks and throughout the Expo was invigorating. We&#8217;re looking forward to the virtual BLE for those who weren&#8217;t able to make it to London, and to the outstanding Licensing U educational programme that we&#8217;ve prepared.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in 2,669 pre-booked meetings and many hundreds more arranged spontaneously during the three-day show, resulting in one exhibitor hailing the event a \u2018triumphant return\u2019 BLE was back in person after more than two years away to reconnect thousands of retailers, manufacturers [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":24289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-27777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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