Prior to taking maternity leave, Laura held the position of event manager, Brand Licensing Europe, where she was integral in growing the trade show\u2019s retail proposition, successfully attracting an increasing number of high-quality European retailers to attend the event each year.<\/p>\n
In her new role as Head of Retail, Licensing, Laura will work across the business\u2019s global event portfolio, including Licensing Expo, the European and North American Brand & Licensing Innovation Summits and Brand Licensing Europe, to continue to deliver incredible content and meaningful meetings for retailers and exhibitors.<\/p>\n
\u201cThe new Head of Retail role reflects the continued investment from Informa Markets to focus on driving retail attendance at our industry-leading licensing events<\/em>,\u201d said Anna Knight, VP, Licensing<\/strong>.<\/p>\n \u201cWe know from talking to our customers that meeting and engaging with retailers is a huge priority for them, hence our introduction of many new initiatives over the last few years, including the Retail Mentoring Programme, Retail Trends Lounge with exclusive content sessions, VIP matchmaking concierge service, category specific show features (publishing, heritage and interiors and gaming) and the focus on location based experiences planned for Licensing Expo 2022<\/em>.<\/p>\n \u201cEqually, retailers also rely on our events to facilitate introductions between them and brand owners. As BLE event manager, Laura nurtured incredible relationships with key retailers, and I know she\u2019ll continue to deliver ROI for them and our exhibitors and partners<\/em>.\u201d<\/p>\n Laura Freedman-Dagg<\/strong> added, \u201cIt\u2019s brilliant to be back working with the Global Licensing Group. I loved developing the BLE retail proposition, and to be able to recreate that globally across our other event brands will be fantastic<\/em>. <\/p>\n \u201cOne thing I\u2019ve learnt over the years is that the retail buying calendar isn\u2019t homogenous so it\u2019s important that the whole portfolio of Global Licensing Group events can deliver value when \u2013 and where \u2013 it\u2019s needed. Not only do we have world-class events already scheduled in the calendar, but we also have the reach and flexibility to innovate and introduce new, creative solutions. Our ethos has always been to stay close to our customers (retailers and exhibitors) so that we can understand what the market needs from us and act quickly to deliver it. This role will allow to us to do this even more effectively<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Global Licensing Group has appointed Laura Freedman-Dagg to the newly created role Head of Retail, Licensing Prior to taking maternity leave, Laura held the position of event manager, Brand Licensing Europe, where she was integral in growing the trade show\u2019s retail proposition, successfully attracting an increasing number of high-quality European retailers to attend the event […]<\/p>\n","protected":false},"author":8,"featured_media":28900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-28932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"\n