{"id":29201,"date":"2022-03-31T12:50:36","date_gmt":"2022-03-31T10:50:36","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=29201"},"modified":"2022-03-31T12:51:11","modified_gmt":"2022-03-31T10:51:11","slug":"licensing-expo-previews-the-2022-licensing-u-agenda","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/licensing-expo-previews-the-2022-licensing-u-agenda\/","title":{"rendered":"Licensing Expo Previews the 2022 Licensing U Agenda"},"content":{"rendered":"<h3><a href=\"https:\/\/www.licensingexpo.com\/en\/home.html\"><strong>Licensing Expo<\/strong><\/a> today revealed the 2022 Licensing U content agenda, developed and produced by trade association <a href=\"https:\/\/licensinginternational.org\/\"><strong>Licensing International<\/strong><\/a> to provide industry newcomers and those looking to advance their knowledge of licensing with elementary and trend-focused education on what they need to know about the $292-billion licensing industry<\/h3>\n<p>Passes for Licensing U will become available on April 11. Those wishing to access the content must be <a href=\"https:\/\/registration.gesevent.com\/survey\/3302xsjq3rwy4\">registered to attend<\/a> Licensing Expo and indicate their interest in the program <a href=\"https:\/\/www.licensingexpo.com\/en\/agenda\/whats-on\/reg-interest.html\">here<\/a> to be notified once the platform opens.<\/p>\n<p>For the first time, <strong>Licensing U<\/strong> content will be available both live and on-demand, enhancing the value of the experience for all attendees and exhibitors. First presented in-person at Licensing Expo on May 24-26, participants who have secured a Licensing U pass can enjoy the live sessions followed by Q&amp;As and follow-ups in person with speakers. They can also benefit from a show floor tour with Licensing International to help them identify key trends and new brands, plus enjoy drinks reception at the Licensing International booth.&nbsp;<\/p>\n<p>The on-demand content will become accessible via the online platform from May 26 to enable participants greater flexibility to engage with and revisit content at a time that best suits their schedule and prioritize meetings during the live event.<\/p>\n<p>Sessions for the 2022 edition are strategically developed to advance the <strong>$292 billion global licensing<\/strong>&nbsp;<strong>industry<\/strong>, including:<\/p>\n<p><u>Tuesday, May 24:<\/u><\/p>\n<ul>\n<li><strong><u>9:30-10:00 am: Back to Basics<\/u><\/strong><\/li>\n<\/ul>\n<p>Learn everything you need to know about licensing if you&#8217;re new to the industry. This session answers all your questions about licensors, licensees, agents, and agreements.&nbsp;<\/p>\n<ul>\n<li><strong><u>10:15-11:00 am:<\/u><\/strong><u>&nbsp;<strong>The New Rules of Retail<\/strong><\/u><\/li>\n<\/ul>\n<p>Forget what you thought you knew about the style guide because fast-fashion retailers&#8217; desire for differentiation is all the rage. And by adapting your creative requirements, you can better respond to global and regional trends.&nbsp;&nbsp;<\/p>\n<ul>\n<li><strong><u>4:00-4:30 pm: Press Play on YouTube and TikTok<\/u><\/strong><\/li>\n<\/ul>\n<p>The days of relying solely on linear media are long gone. YouTube and TikTok are the new juggernauts, which means it&#8217;s crucial to understand&nbsp;how these digital platforms capture consumers&#8217; hearts and drive franchise development.&nbsp;<\/p>\n<p><u>Wednesday, May 25:<\/u><\/p>\n<ul>\n<li><strong><u>9:00-9:30 am: WTF is up with NFTs<\/u><\/strong><\/li>\n<\/ul>\n<p>Non-Fungible Tokens (NFTs)&nbsp;and the Metaverse are on everyone&#8217;s radar right now. But what exactly are they, and how can you take advantage of this new digital world?<\/p>\n<ul>\n<li><strong><u>2:00-2:30 pm: Information Overload<\/u><\/strong><\/li>\n<\/ul>\n<p>More research is available than ever before, which is why it&#8217;s critical for companies to&nbsp;use that information effectively. Learn what part data should play in your decision-making process without stifling radical creativity.<\/p>\n<ul>\n<li><strong><u>2:30-3:00 pm: The Lowdown on&nbsp;International Distribution Law<\/u><\/strong><\/li>\n<\/ul>\n<p>Product distribution in the US can be as broad or limited as the licensor permits, but the same can&#8217;t be said for the EU and the UK. Learn everything you need to know about global&nbsp;anti-competitive regulations and how to make the right commercial decisions for your business.&nbsp;<\/p>\n<p>&#8220;<em>The licensing industry must evolve at a rapid pace to stay in sync with the changing needs of consumers, making education and peer-to-peer deliberation more important than ever before<\/em>,\u201d said <strong>Maura Ragan, President of Licensing International<\/strong>. \u201c<em>We&#8217;ve never faced challenges quite like those experienced in the past few years, both as a collective industry and personally. This year&#8217;s edition of Licensing U will deliver expert-led, trend-focused education and will also serve as a creative outlet and a platform for much-needed conversation that we are proud to facilitate jointly with Licensing Expo<\/em>.&#8221;<\/p>\n<p>&#8220;<em>We&#8217;re in a trend-driven industry<\/em>,&#8221; said <strong>Anna Knight, SVP of the Global Licensing Group<\/strong>. &#8220;<em>As such, it\u2019s crucial for licensees and licensors alike to have a pulse on the latest trends that are shaping consumer behavior to inspire and drive business forward. Our attending and exhibiting communities rely on Licensing U every year to discover new ways to creatively address current challenges and dig deeper into exciting trends to better leverage brand extension as a strategic tool<\/em>.&#8221;&nbsp;&nbsp;<\/p>\n<p>The speaker line-up of industry experts will be revealed in advance of the online platform opening on April 11, at which point conference passes will become available.<\/p>\n<p>Licensing Expo&#8217;s continued momentum and an increasing number of exhibitors signing on daily have locked in registrations from thousands of sought-after retailers, licensees, and manufacturers. New and notable participants include <strong>American Eagle Outfitters<\/strong>, <strong>Target, Walmart, Zulily, Hot Topic, Mad Engine, Hallmark, Primark, Simba Dickie, Macy\u2019s, PacSun, Pyramid International, and many more.<\/strong><\/p>\n<p>Press can register for free credentials <a href=\"https:\/\/registration.gesevent.com\/survey\/2po5s81mrnsr1\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Licensing Expo today revealed the 2022 Licensing U content agenda, developed and produced by trade association Licensing International to provide industry newcomers and those looking to advance their knowledge of licensing with elementary and trend-focused education on what they need to know about the $292-billion licensing industry Passes for Licensing U will become available on [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-29201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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