{"id":29548,"date":"2022-05-05T21:00:57","date_gmt":"2022-05-05T19:00:57","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=29548"},"modified":"2022-05-20T10:57:59","modified_gmt":"2022-05-20T08:57:59","slug":"paramount-and-vaynermedia-to-deliver-licensing-expo-opening-keynote","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/paramount-and-vaynermedia-to-deliver-licensing-expo-opening-keynote\/","title":{"rendered":"Paramount and VaynerMedia to deliver Licensing Expo Opening Keynote"},"content":{"rendered":"

Licensing Expo<\/strong><\/a>, produced in partnership with industry trade association Licensing International<\/strong><\/a>, today revealed Paramount and VaynerMedia, two of the world\u2019s largest and respected brands in the entertainment and NFT industries, will be delivering the Opening Day Keynote<\/h3>\n

Slated for May 24, 2022, at the Mandalay Bay Convention Center<\/strong>, this highly anticipated panel brings together the most respected visionaries in the industry for trend-driven presentations.<\/p>\n

Pam Kaufman<\/strong>, President of Consumer Products and Experiences for Paramount<\/strong>, and Gary Vaynerchuk<\/strong>, Chairman of VaynerX<\/strong>, the CEO of VaynerMedia and the Creator and CEO of VeeFriends<\/strong>, are gearing up to discuss the opportunities that lie ahead for the $292-billion licensing industry. The pair will arm the audience with key takeaways and take a peek into how our connected world will impact the business of brand licensing. Spurred by continued technological advancement and creativity, the world is more connected than ever, presenting immense opportunities to elevate how and where brands reach consumers. <\/p>\n

\u201cBrand extension and the burgeoning digital space are a perfect match; there are so many opportunities for IP owners to engage with consumers in ways we couldn\u2019t even have fathomed a few years ago, like NFTs<\/em>,\u201d said Anna Knight, SVP of the Global Licensing Group, organizer of Licensing Expo<\/strong>. \u201cTechnology is a game-changer for the licensing industry, catalyzing new ways for brand owners across categories to meet consumers across the globe on whatever platform they\u2019re on and create new revenue streams<\/em>.”<\/p>\n

Knight<\/strong> continued, \u201cWe are so excited to share the news that Gary and Pam, two of the world\u2019s most respected experts in their fields, will address the Licensing Expo community to discuss what\u2019s next for our dynamic industry \u2013 this will be a once-in-a-lifetime opportunity that you won\u2019t want to miss<\/em>.\u201d <\/p>\n

\u201cWe are thrilled to share this keynote presentation with the licensing community<\/em>,\u201d said Maura Regan, President of Licensing International. <\/strong>\u201cEducation is part of our ongoing work to foster the growth and expansion of licensing around the world, and also a cornerstone of Licensing Expo. Pam and Gary are innovators in their fields and their expertise and insights will inspire the Licensing Expo audience, driving the business forward<\/em>.\u201d <\/p>\n

Details on the Opening keynote panel:<\/u> <\/p>\n

The Power of Possibilities: What\u2019s Ahead for Licensing<\/strong><\/a><\/p>\n

Located in the Licensing U Theater on May 24 from 2-3 p.m.<\/strong><\/p>\n

Consumers today are more connected than ever, which means there are endless possibilities available to the IP owners, creators, licensees, and retailers that want to engage with them. Join Paramount\u2019s Pam Kaufman and VaynerMedia\u2019s Gary Vaynerchuk as they explore the most effective ways to meet consumers where they are (everywhere they are).<\/em><\/p>\n

Following the Opening keynote address, executives from Falcon\u2019s Beyond, Robert L. Ward, Moonbug, and Bay Laurel Advisors (moderator) will deliver the 2nd<\/sup> Day Keynote on May 25 in a panel held from 12\u20131 p.m. The expert-led discussion will explore \u201cFrom Dream to Reality: The Power of Brand Licensing for Location-Based Entertainment.\u201d <\/p>\n

\u201cLicensing opens so many opportunities across categories for IP owners, retailers, and manufacturers alike to reach new audiences, a recurring theme throughout this year\u2019s keynote presentations<\/em>,\u201d added Knight<\/strong>. \u201cPeople are looking to experience again, and location-based experiences (LBE) and digital collectibles, for example, are becoming increasingly popular no matter what industry you\u2019re in<\/em>.\u201d<\/p>\n

Pam Kaufman,<\/strong> President of Consumer Products and Experiences for Paramount<\/strong>, oversees the global Consumer Products business, representing well over $5.5 billion in worldwide retail revenue, and Experiences including Gaming, Broadway, Themed Entertainment, VidCon and Live Tours. Pam has oversight of worldwide product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales and consumer insights. Pam also oversees the company\u2019s NFT creations, in a collaborative cross-functional effort driven by Consumer Products. Receiving many awards and accolades throughout her career, Pam was honored with the Wonder Women Mentorship Award, Women in Toys, 2019; Women of Inspiration, Delivering Good, 2018; Women to Watch, Multichannel News, 2015 and Entertainment Marketer of the Year, Advertising Age, 2003.<\/p>\n

Gary Vaynerchuk, Chairman of VaynerX<\/strong>, the CEO of VaynerMedia and the Creator and CEO of VeeFriends<\/strong>, is considered one of the leading global minds on what\u2019s next in culture, relevance and the internet. Known as \u201cGaryVee,\u201d he is described as one of the most forward thinkers in business \u2013 he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it\u2019s emerging artists, eSports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels and hosts a podcast \u2018The GaryVee Audio Experience<\/a>,\u2019 which ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought-after public speakers.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Licensing Expo, produced in partnership with industry trade association Licensing International, today revealed Paramount and VaynerMedia, two of the world\u2019s largest and respected brands in the entertainment and NFT industries, will be delivering the Opening Day Keynote Slated for May 24, 2022, at the Mandalay Bay Convention Center, this highly anticipated panel brings together the most respected […]<\/p>\n","protected":false},"author":8,"featured_media":28291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-29548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"\nParamount and VaynerMedia to deliver Licensing Expo Opening Keynote - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Licensing Expo, today revealed Paramount and VaynerMedia will be delivering the Opening Day Keynote\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/paramount-and-vaynermedia-to-deliver-licensing-expo-opening-keynote\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paramount and VaynerMedia to deliver Licensing Expo Opening Keynote - 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