{"id":29742,"date":"2022-05-24T15:37:54","date_gmt":"2022-05-24T13:37:54","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=29742"},"modified":"2022-05-24T17:22:45","modified_gmt":"2022-05-24T15:22:45","slug":"licensing-international-excellence-awards-winners-unveiled","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/licensing-international-excellence-awards-winners-unveiled\/","title":{"rendered":"Licensing International Excellence Awards Winners Unveiled"},"content":{"rendered":"<h3>The winners of the 2022 Licensing International Excellence Awards were unveiled last night in a ceremony that brought together industry executives from around the world to celebrate the best of the global licensing industry<\/h3>\n<p>The 25 award winners were selected from 165 finalists from around the world. More than 800 entries were received, narrowed down by an expert global judging panel and voted on by members of the licensing industry at large.<\/p>\n<p>This year\u2019s Excellence Awards were hosted by Cakewalk Entertainment founder and CEO George Leon. The awards were presented by Alifish, InSpirit Designs, Jazwares, and participants in Licensing International\u2019s Accelerator Program, including Bedrock Collectibles, Holy Joe, LIBREX, Park Star Media, and Somos Arte. &nbsp;<\/p>\n<p>The awards honor innovation and creativity in the way brands use licensing to further their goals, how licensees develop and bring those products to market, and how retailers creatively spotlight licenses on their shelves. This year\u2019s ceremony saw the return of the Best Location-Based Entertainment award, recognizing innovation across location-based brand extensions following significant lockdowns. Gamepath Entertainment took home the LBE trophy for the Monopoly Lifesized immersive experience in London.<\/p>\n<p>\u201c<em>It\u2019s inspiring to see the quality of work produced by the licensing industry and it was incredible to be able to celebrate those successes together in person<\/em>,\u201d says <strong>Maura Regan, President of Licensing International<\/strong>. \u201c<em>The Licensing International Excellence Awards are a testament to the power of brands and to the power of licensing to launch products and programs with lasting appeal<\/em>.\u201d<\/p>\n<p>Here are the 2022 Licensing International Excellence Awards winners:<\/p>\n<p><strong>BEST LICENSED PRODUCTS<\/strong><\/p>\n<p><strong>Apparel or Accessory for a Corporate Brand \u2013 <\/strong>BMW M Motorsport line by Puma<\/p>\n<p><strong>Apparel or Accessory for an Entertainment Property \u2013 <\/strong>The Legend of Zelda line by BlackMilk<\/p>\n<p><strong>Appliances, Housewares, Electronics for a Corporate Brand \u2013 <\/strong>Xbox fridge by Ukonic<\/p>\n<p><strong>Appliances, Housewares, Electronics for an Entertainment Property \u2013 <\/strong>Sesame Street collaboration by Tonies<\/p>\n<p><strong>Digital: Apps, Software, Video Games, NFTs \u2013<\/strong> Forever 21 Shop City experience by Virtual Brand Group<\/p>\n<p><strong>Food or Beverage for a Corporate Brand \u2013<\/strong> Louvre ice cream by H\u00e4agen-Dazs<\/p>\n<p><strong>Food or Beverage for an Entertainment Property \u2013 <\/strong>Harry Potter mooncakes by Awfully Chocolate<\/p>\n<p><strong>Health and Beauty Aids \u2013 <\/strong>Friends bath &amp; beauty line by Mad Beauty<\/p>\n<p><strong>Home D\u00e9cor \u2013 <\/strong>LEGO wooden home d\u00e9cor by Room Copenhagen<\/p>\n<p><strong>Publishing, Social Expression \u2013 <\/strong>The Beatles advent calendar by Eaglemoss<\/p>\n<p><strong>Toys, Games, Novelties (ages 0-8) \u2013 <\/strong>Batman Batcave playset by Spin Master<\/p>\n<p><strong>Toys, Games, Novelties (ages 8+) \u2013 <\/strong>adidas Originals Superstar model by LEGO<\/p>\n<p>&nbsp;<\/p>\n<p><strong>BEST LICENSED BRANDS <\/strong><\/p>\n<p><strong>Corporate Brand \u2013 <\/strong>BMW by BMW Group &nbsp;<\/p>\n<p><strong>Entertainment, Character, Toy Brand (Animated) \u2013 <\/strong>CoComelon by Moonbug Entertainment &nbsp;<\/p>\n<p><strong>Food, Beverage, Restaurant \u2013 <\/strong>Coca-Cola, Hi-C &amp; Sprite by The Coca-Cola Company<\/p>\n<p><strong>Lifestyle: Art, Design, Celebrity, Fashion \u2013 <\/strong>Amy Winehouse by MDR Brand Management<\/p>\n<p><strong>Live Action Entertainment \u2013 <\/strong>Ghostbusters by Sony Pictures &nbsp;<br \/>\n<strong>Museum, Art, Design \u2013 <\/strong>V&amp;A by The Victoria and Albert Museum &nbsp;<\/p>\n<p><strong>Sports, Collegiate \u2013 <\/strong>Formula 1 by CAA Global<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>OTHER AWARDS <\/strong><\/p>\n<p><strong>Best Licensing Agency \u2013 <\/strong>Beanstalk &nbsp;<\/p>\n<p><strong>Best Licensed Collaboration \u2013 <\/strong>The Simpsons x Balenciaga &nbsp;<\/p>\n<p><strong>Best Licensed Promotion \u2013 <\/strong>Rovio &amp; Born Licensing for GEICO\u2019s \u201cAngry Bird Problem?\u201d &nbsp;<\/p>\n<p><strong>Best Location-Based Entertainment \u2013 <\/strong>Monopoly Lifesized by Gamepath Entertainment &nbsp;<\/p>\n<p><strong>Best Retailer (Corporate, Lifestyle, Fashion, Sports Initiative) \u2013 <\/strong>BoxLunch for McDonald\u2019s &nbsp;<\/p>\n<p><strong>Best Retailer (Entertainment, Character Brand) \u2013 <\/strong>Bloomingdale\u2019s for Space Jam: A New Legacy &nbsp;<strong>&nbsp;<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The winners of the 2022 Licensing International Excellence Awards were unveiled last night in a ceremony that brought together industry executives from around the world to celebrate the best of the global licensing industry The 25 award winners were selected from 165 finalists from around the world. More than 800 entries were received, narrowed down [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":27960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-29742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Licensing International Excellence Awards Winners Unveiled - Licensing Italia<\/title>\n<meta name=\"description\" content=\"The winners of the 2022 Licensing International Excellence Awards were unveiled last night\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/licensing-international-excellence-awards-winners-unveiled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licensing International Excellence Awards Winners Unveiled - 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