{"id":30037,"date":"2022-06-28T16:01:36","date_gmt":"2022-06-28T14:01:36","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=30037"},"modified":"2022-06-28T16:01:36","modified_gmt":"2022-06-28T14:01:36","slug":"trend-driven-content-agenda-confirmed-for-north-american-edition-of-the-brand-licensing-innovation-summit-blis","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/trend-driven-content-agenda-confirmed-for-north-american-edition-of-the-brand-licensing-innovation-summit-blis\/","title":{"rendered":"Trend-Driven Content Agenda Confirmed for North American Edition of the Brand & Licensing Innovation Summit (B&LIS)"},"content":{"rendered":"

Following Licensing Expo\u2019s celebrated return to in-person this past May, which welcomed a record number of retailers, the Global Licensing Group shifts focus to the Brand & Licensing Innovation Summit (B&LIS) North America<\/strong><\/a> to deliver thought leadership on trends as well as forecasts, retailer insights, spotlights on growth categories, and deep dives into digital and content innovation<\/h3>\n

B&LIS North America trails the successful European launch held last year and is confirmed to make its debut November 8-9 at Convene in New York City. The in-person conference is designed to connect senior-level brand licensing leaders and decision-makers for a two-day conference focusing on the future of consumer products, the changing retail landscape, and the importance of transformation. <\/p>\n

More than 200 licensing, manufacturing, and retail executives will gather at B&LIS for a content-rich agenda structured to incite peer-to-peer dialogue and inspire action to propel the $300+ billion global licensing industry forward.<\/p>\n

\u201cThe licensing and retail industries are undergoing disruptive change, from navigating supply chain challenges, the rising cost of living impacting consumer spend, to unprecedented levels of content consumption<\/em>,\u201d said Anna Knight, SVP of the Global Licensing Group at Informa Markets<\/strong>. \u201cThere is so much to discuss amongst the industry as societal behaviors continue to shift and B&LIS is the perfect platform to do this. While it\u2019s an exciting time that presents a huge amount of opportunity for the licensing industry, adapting to these changes comes with challenges that require cross-industry discussion. With B&LIS, we\u2019re initiating this much-needed conversation and providing a platform to bring new approaches into play that will shape how people view, shop for, and engage with brands<\/em>.\u201d  <\/p>\n

Knight<\/strong> added, \u201cWe look forward to re-convening the industry at B&LIS in New York following a well-attended and productive Licensing Expo held last month in Las Vegas, where thousands met in person for the first time since 2019 to renew relationships with customers, sign new partners, and discover the hottest new IPs. Our large-scale trade shows are designed to facilitate deal-making and trend discovery and are perfectly complemented by the thought-leadership-driven nature of B&LIS. The licensing industry\u2019s leading change-makers have the opportunity to apply their learnings from Licensing Expo at B&LIS for two days of trend-driven education, discussion, and debate that will inspire the next new ideas and creative approaches to brand extension strategies<\/em>.\u201d<\/p>\n

Content for the 2022 edition is highly curated to reflect the industry\u2019s leading challenges and explore new growth opportunities. The focus of the conference sessions, workshops, breakout sessions, and networking opportunities will touch on major issues impacting business today and into 2023. Themes of the agenda include:<\/p>\n