{"id":30043,"date":"2022-06-29T09:00:34","date_gmt":"2022-06-29T07:00:34","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=30043"},"modified":"2022-06-28T16:07:41","modified_gmt":"2022-06-28T14:07:41","slug":"ble-announces-barbie-x-fashion-day-one-keynote-delivered-by-mattel-president-and-coo-richard-dickson","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/ble-announces-barbie-x-fashion-day-one-keynote-delivered-by-mattel-president-and-coo-richard-dickson\/","title":{"rendered":"BLE announces \u2018Barbie x Fashion\u2019 day one keynote delivered by Mattel President and COO Richard Dickson"},"content":{"rendered":"

Barbie \u2013 the ultimate fashion collaborator, pop culture icon, muse, social media influencer, diversity and inclusion advocate and licensing legend \u2013 will be the star of BLE\u2019s day one keynote, \u2018Barbie x Fashion\u2019, delivered by Mattel President and COO Richard Dickson<\/strong><\/h3>\n

For more than six decades, as the world\u2019s first fashion doll, Barbie has modelled the aspirations of generations and left her well-heeled footprint on pop culture. Today, as the most diverse line of dolls on the planet Barbie is also a powerful voice for empowerment, self-expression, and inclusion. And consumers can\u2019t get enough. Today, Barbie is the number one toy property in the world and an influential multiplier in everything from fashion to social media and entertainment.<\/p>\n

\u201cBarbie is one of the world\u2019s greatest fashion and licensing icons, collaborating with everyone from Balmain, Karl Largerfeld, Moschino and Diane von Furstenberg, to M.A.C. and River Island<\/em>,\u201d said Informa Markets SVP of Licensing Anna Knight<\/strong>.<\/p>\n

\u201cAnd, like all fashion icons, she has evolved, disrupted, inspired and led from the front – she is the perfect star to take centre stage during BLE\u2019s fashion themed year and it\u2019s no surprise she was labelled \u2018The forever icon\u2019 by Italian Vogue. Thank you, Mattel and Richard Dickson \u2013 we can\u2019t wait for your keynote at BLE in September.<\/em>\u201d<\/p>\n

During his Barbie x Fashion keynote, taking place at 1pm on Tuesday 20 September<\/strong>, Richard Dickson, Mattel President and Chief Operating Officer, will take BLE visitors on a rollercoaster ride, looking at Barbie\u2019s amazing legacy to date and heralding the remarkable runway that lies ahead.<\/p>\n

Brand Licensing Europe is Europe\u2019s leading trade event and takes place from 20-22 September 2022 at ExCeL London. Registration is free and open<\/a> now.<\/p>\n

Richard Dickson first joined Mattel in 2000 and, in his role, he leads Mattel\u2019s portfolio of global brands, overseeing innovation strategy, design and development, and brand marketing. He also oversees franchise management, which includes licensing and merchandising, episodic content, live events, and digital gaming.<\/p>\n

During his time at Mattel, Richard Dickson has grown some of the world\u2019s most powerful and purpose-driven brands, including Barbie \u2013 the most diverse line of fashion dolls \u2013 and Hot Wheels. In 2021, Barbie was the #1 toy property globally, Hot Wheels was the #1 vehicle property globally, and Fisher-Price was the #1 Infant, Toddler, and Preschool property globally, per The NPD Group.*<\/p>\n","protected":false},"excerpt":{"rendered":"

Barbie \u2013 the ultimate fashion collaborator, pop culture icon, muse, social media influencer, diversity and inclusion advocate and licensing legend \u2013 will be the star of BLE\u2019s day one keynote, \u2018Barbie x Fashion\u2019, delivered by Mattel President and COO Richard Dickson For more than six decades, as the world\u2019s first fashion doll, Barbie has modelled […]<\/p>\n","protected":false},"author":8,"featured_media":29899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[2],"class_list":["post-30043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-animation-characters"],"acf":[],"yoast_head":"\nBLE announces \u2018Barbie x Fashion\u2019 day one keynote delivered by Mattel President and COO Richard Dickson - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Barbie will be the star of BLE\u2019s day one keynote, \u2018Barbie x Fashion\u2019, delivered by Mattel President and COO Richard Dickson\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/ble-announces-barbie-x-fashion-day-one-keynote-delivered-by-mattel-president-and-coo-richard-dickson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLE announces \u2018Barbie x Fashion\u2019 day one keynote delivered by Mattel President and COO Richard Dickson - 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