{"id":30206,"date":"2022-07-15T17:56:15","date_gmt":"2022-07-15T15:56:15","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=30206"},"modified":"2022-07-18T16:31:08","modified_gmt":"2022-07-18T14:31:08","slug":"brand-licensing-europe-announces-content-programme-packed-with-keynotes-catwalks-competitions-and-more","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-announces-content-programme-packed-with-keynotes-catwalks-competitions-and-more\/","title":{"rendered":"Brand Licensing Europe announces content programme packed with keynotes, catwalks, competitions and more"},"content":{"rendered":"<h3><strong>BLE \u2013 20-22 September 2022, ExCeL London \u2013 <\/strong><a href=\"https:\/\/www.brandlicensing.eu\/en\/home.html\"><strong>registration open now<\/strong><\/a><\/h3>\n<p>Featuring daily keynotes, forward-looking panel sessions, retail focused education, 10 catwalk shows, two License This! finals, exclusive content for first timers at the show and newcomers to the industry, Europe\u2019s leading event for licensing and brand extension reveals a vibrant, inspiring yet practical <a href=\"https:\/\/ble22.mapyourshow.com\/8_0\/explore\/session-fulllist.cfm?nav=1#\/\">content programme<\/a> with something for everyone to further their learning about the opportunity that brand licensing presents.<\/p>\n<p>Day one and two keynotes have now been unveiled with <strong>Mattel President and COO Richard Dickson<\/strong> taking centre stage on Tuesday 20 September with \u2018<strong>Barbie x Fashion\u2019<\/strong>, followed by<strong> \u2018Leaders panel: building a post-pandemic retail &amp; licensing strategy\u2019 <\/strong>on Wednesday 21 September when industry leaders will air expectations, hopes and fears for the future of retail, and give insight into long-term opportunities for licensing. Moderated by&nbsp; Ben Roberts (EMEA Content Director, License Global), panellists confirmed for the second keynote include Marianne James (VP EMEA and Asia Licensed Consumer Products,&nbsp;Hasbro), Daniel Avener, (CEO, MDR Brand Management) and Jalil Rahman (Director of Brand Partnerships &amp; Licensing,&nbsp;Liberty). The third keynote will be announced imminently.<\/p>\n<p>Also highlighting what\u2019s in store for licensing at retail is \u2018<strong>Forecasting the future of retail through consumer trends<\/strong>\u2019. Participants include Francesca Lisle (Lisle Licensing), Hannah Craggs (TrendBible) and Abi Wilson (Buying &amp; Design Manager- Celebrations, Sainsbury\u2019s).<\/p>\n<p><strong>New for 2022<\/strong>: The BLE team will hold <strong>orientation sessions<\/strong> and <strong>show tours<\/strong> at 9:30am on the first two days to help attendees navigate the show floor and make sure they don\u2019t miss any content that\u2019s specifically relevant to them.<\/p>\n<p><strong>New for 2022<\/strong>: <a href=\"https:\/\/www.brandlicensing.eu\/en\/learn-brand-licensing\/license-competition.html\">Kelvyn Gardner License This!<\/a> final pitching will take place over two days, with the Product Design category decided at 11am on Tuesday 20 September, and the Character &amp; Animation and Brand &amp; Design trophies awarded at 10:30am on Thursday 22 September.<\/p>\n<p>\u201cBLE exists to support everyone working in and with the European licensing industry to do better business and identify new opportunities, and that means providing retailers, manufacturers and brand owners with meaningful content, introductions and meetings to drive their businesses forward,\u201d said <strong>Anna Knight, SVP Licensing, Informa Markets<\/strong>.<\/p>\n<p>\u201cIt\u2019s brilliant to be able offer so much new and diverse content to this year\u2019s visitors, in person or online, from our new orientation sessions for first timers, inspiring daily keynotes, and category-specific educational panels on sports and LBE, to hosting 10 fantastic catwalk sessions.\u201d<\/p>\n<p><strong>Content programme to date <\/strong>\u2013 all seminar sessions and keynotes are free to attend and take place in the License Global theatre on the show floor. More sessions and speakers to follow.<\/p>\n<p><strong>Tuesday 20 September \u2013<\/strong><\/p>\n<p>9.30 \u2013 10.00am&nbsp;&nbsp;&nbsp; <strong>Brand Licensing Europe 2022 Orientation <\/strong><\/p>\n<p>Tips on how to navigate the show floor for new attendees flying solo or previous attendees eager to see what\u2019s new at BLE this year.<\/p>\n<p>10.00 \u2013 11.00am <strong>Brand Licensing Europe 2022 Show Tour<\/strong><\/p>\n<p>A guided tour of BLE 22 including the different exhibit zones, activations and where to grab a coffee or take a well-earned break.<\/p>\n<p>10.30 \u2013 10.30am&nbsp; <strong>Brand Designs<\/strong><\/p>\n<p>Marking the launch of the first Brands Untapped 100, co-founder Billy Langsworthy chairs a panel exploring the creative strategies and design thinking that goes into crafting authentic, successful brand extensions.<\/p>\n<p>11:00 \u2013 11:40am&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Kelvyn Gardner License This! Competition Finale \u2013 Product Design Category<\/strong><\/p>\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>Two months after applications opened, one winner will be selected from the finalists live in London.<\/p>\n<p>1.00 \u2013 1.45pm &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>DAY ONE<\/strong> <strong>KEYNOTE:&nbsp; Barbie x Fashion<\/strong><\/p>\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>Speaker: <strong>Richard Dickson,<\/strong><strong>&nbsp;President and COO, Mattel<\/strong><\/p>\n<p>3.15-4.00pm&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Sports Panel<\/strong><\/p>\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>Moderated by SGLP MD Simon Gresswell<\/p>\n<p>4.15 \u2013 5.00pm&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Can the Licensing Process be Rebuilt?<\/strong><\/p>\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>From supply chain challenges to the need for faster speed to market, does the licensing process need to be reviewed?<\/p>\n<p>Panellists include Susan Bolsover (MD\/Founder, Lightbulb Licensing), Emily Fawcett (Head of Global Licensing, Abysse Corp), Steve Manners (Head of Marketing, Licensing International)<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Wednesday 21 September \u2013<\/strong><\/p>\n<p>9.30 \u2013 10.15am&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Forecasting the Future of Retail through Consumer Trends<\/strong><\/p>\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>Discussion on emerging and future consumer behaviours and how they influence the retail space.<\/p>\n<p>&nbsp;<\/p>\n<p>Participants: Francesca Lisle (Director, Lisle Licensing), Hannah Craggs (Head of Subscription, TrendBible), Abi Wilson (Buying &amp; Design Manager- Celebrations, Sainsbury\u2019s)<\/p>\n<p>9.30 \u2013 10.00am&nbsp;&nbsp;&nbsp; <strong>Brand Licensing Europe 2022 Orientation<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><\/p>\n<p>10.00 \u2013 11.00am <strong>Brand Licensing Europe 2022 Show Tour<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>1.00\u2013 1.45pm&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>DAY TWO KEYNOTE: Leaders Panel: Building a Post-Pandemic Retail &amp; Licensing Strategy<\/strong><\/p>\n<p>Industry leaders will air expectations, hopes and fears for a post-Covid future for retail, giving insight into long-term opportunities for licensing.<\/p>\n<p>Participants include Ben Roberts (EMEA Content Director, License Global), Marianne James (VP EMEA and Asia Licensed Consumer Products,&nbsp;Hasbro), Daniel Avener, (CEO, MDR Brand Management)&nbsp; and Jalil Rahman (Director of Brand Partnerships &amp; Licensing,&nbsp;Liberty)<\/p>\n<p>2.30-3.15pm&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Location Based Experiences Panel<\/strong><\/p>\n<p>4.15 \u2013 5.00pm &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Following the Money: How the New Age of Consumers Spends <\/strong><\/p>\n<p>Discussion on Gen Z and Millennials &#8211; where you can find them, what they want &#8211; and provide an understanding on how they engage with brands in new and more meaningful ways.<\/p>\n<p>Participants include Gary Pope (CEO and Co-Founder at Kids Industries), Sian Rider (Strategy Director, KidsKnowBest) and Allana Holmes (Brand &amp; Sales Director, Hunter Price).<\/p>\n<p><strong>Thursday 22 September <\/strong><\/p>\n<p>9.30-10.00am&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Sustainability Case Study \u2013 Hasbro<\/strong><\/p>\n<p>Catrina O\u2019Brien (Head of Retail EurAsia &#8211; Licensing Consumer Products, Hasbro) and Helena Mansell-Stopher (Founder &amp; CEO, Products of Change)<\/p>\n<p>10.30 \u2013 12.00pm&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Kelvyn Gardner License This! Competition Finale \u2013 Character &amp; Animation and Brand &amp; Design Categories<\/strong><\/p>\n<p>Be part of the exciting conclusion to the License This! competition as our finalists battle it out to win the final two category trophies.<\/p>\n<p>1.00-1.45pm &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <strong>Day 3 Keynote to be announced soon<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BLE \u2013 20-22 September 2022, ExCeL London \u2013 registration open now Featuring daily keynotes, forward-looking panel sessions, retail focused education, 10 catwalk shows, two License This! finals, exclusive content for first timers at the show and newcomers to the industry, Europe\u2019s leading event for licensing and brand extension reveals a vibrant, inspiring yet practical content [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[],"class_list":["post-30206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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