In particular, Rousteing has sought out unconventional collaborators\u2014partnering with imaginative creators that share the designer\u2019s outlook and daring. Today, the house is happy to announce the latest of those collaborations: a limited-edition Balmain partnership with Pok\u00e9mon<\/strong>.<\/p>\n Surprising as the pairing may be, it does make perfect sense\u2014for Balmain and Pok\u00e9mon share an uncommonly bold and adventurous outlook. Like Balmain, Pok\u00e9mon sets itself apart by its constant evolution and embrace of new technologies, while always buzzing with a uniquely addictive energy and color. In addition, just as Balmain is celebrated for its always-growing Balmain Army, Pok\u00e9mon celebrates its millions of \u201cTrainers\u201d around the world who are always ready to embark on journeys in the hopes of collecting, training, and battling an ever-increasing number of Pok\u00e9mon.<\/p>\n \u201cPok\u00e9mon\u2019s bright pop aesthetic and captivating creatures have always appealed to me<\/em>,\u201d notes Olivier Rousteing. \u201cToday, they make me think of an earlier, simpler time, when we all shared a rosy vision of all the positive changes that we were certain that digital innovations would make possible. And that\u2019s a key reason why I\u2019m so happy to partner with Pok\u00e9mon on this collection\u2014because, right now, we could all use a reminder of those past moments of hope and optimism<\/em>\u201d.<\/p>\n \u201cBalmain is an iconic fashion house that continues to capture the world\u2019s attention with its inspired designs and elevated creativity<\/em>,\u201d comments Kenji Okubo, President of The Pok\u00e9mon Company international<\/strong>. \u201cPok\u00e9mon has been a key driver of the cultural zeitgeist for more than 25 years and the key to our success has been our ability to drive innovation. In Balmain we found a partner that shares our values and alongside them we have been able to create something truly special that crosses the physical and digital worlds with fashion<\/em>\u201d.<\/p>\n Much of the new Balmain x Pok\u00e9mon collection plays with new spins on familiar Balmain signatures, including the house\u2019s familiar slouched hoodies and sleek sneakers, as well as its mesmerizing Labyrinth pattern. The Labyrinth\u2014a maze-inspired motif that was originally designed by Pierre Balmain over 50 years ago\u2014makes very clear its chameleon-like adaptability, as it pops up in several different iterations across the collaboration\u2019s many offerings. There are also several new takes on iconic designs that were first introduced on Balmain\u2019s Paris Fashion Week runways\u2014with each offering slightly adjusted to reflect the Pok\u00e9mon aesthetic, while never veering away from the famously exacting standards of Balmain\u2019s ateliers.<\/p>\n Olivier Rousteing and his Balmain design team have also been inspired by Pok\u00e9mon\u2019s bold colors and bright iconography. Sweats, jackets and oversized tops and bottoms cleverly channel the bold graphic treatment that one immediately recognizes as Pok\u00e9mon \u2014 and many of the accessories are inventive hybrids of Balmain\u2019s signature bags and Pok\u00e9mon illustrations.<\/p>\n And, of course, a Balmain x Pok\u00e9mon partnership could not be complete without the inclusion of a compelling digital adventure. That\u2019s why this collaboration offers an additional, one-of-a-kind ingredient, created in partnership between Balmain and SharpEnd. From September 5th<\/sup> , 15 distinct Balmain x Pok\u00e9mon NFC-enabled badges will be available for in-person purchase at nine different Balmain boutiques in America, Europe, and Asia as well as at Balmain\u2019s retail partner Stadium Goods in Chicago. Those special badges will permit exclusive access to an exceptional Balmain x Pok\u00e9mon experience, filled with a range of digital content and extraordinary prizes, including VIP tickets to the upcoming Balmain Festival during Paris Fashion Week and immediate access to the Balmain Fashion set in Pok\u00e9mon UNITE.<\/p>\n
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