{"id":3192,"date":"2016-06-15T18:06:33","date_gmt":"2016-06-15T16:06:33","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/miffy-sbarca-in-germania\/"},"modified":"2017-04-07T12:19:08","modified_gmt":"2017-04-07T10:19:08","slug":"miffy-heading-to-germany","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/","title":{"rendered":"MIFFY heading to Germany"},"content":{"rendered":"<p>Mercis bv has appointed m4e AG to represent the classic Dick Bruna character and evergreen brand MIFFY in the German-speaking territories.<\/p>\n<p>H\u00f6henkirchen\/Munich, June 14, 2016: The German brand management and media company m4e AG will represent all rights of the classic brand \u201cMiffy\u201d in the German-speaking territories. m4e signed an agreement with the brand\u2019s licensor and owner Mercis bv and will help to establish the internationally renowned brand in the German-speaking markets, building on the high but unexploited potential of \u201cMiffy\u201d in these territories.<\/p>\n<p>\u201cWe have made the strategic decision to position this classic brand in Germany into more of a lifestyle and infant\/toddler brand\u201d explains Jo Daris, Head of Operations at m4e. According to Daris, the brand is attractive to multiple age groups, ranging from infant to adult fashion \u2013 with young mothers being gate keepers and multipliers at the same time.<\/p>\n<p>m4e and Mercis already have a long-time trustful partnership regarding TV sales of the various \u201cMiffy\u201d series that successfully aires in more than 70 countries. m4e\u2019s subsidiary Telescreen B.V. also produced \u201cMiffy the Movie\u201d and the classic TV-series for Mercis.<\/p>\n<p>The little white and charming bunny-rabbit named Miffy was created by Dutch author and illustrator Dick Bruna in 1955 and became a huge worldwide licensing success. More than 85 million books have been sold worldwide in more than 50 languages, several TV series and specials as well as an animated family feature film have been produced and broadcast worldwide. The latest addition is the CGI-animated TV series \u201cMiffy\u2019s Adventures. Big and Small\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercis bv has appointed m4e AG to represent the classic Dick Bruna character and evergreen brand MIFFY in the German-speaking territories. H\u00f6henkirchen\/Munich, June 14, 2016: The German brand management and media company m4e AG will represent all rights of the classic brand \u201cMiffy\u201d in the German-speaking territories. m4e signed an agreement with the brand\u2019s licensor [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-3192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIFFY heading to Germany - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIFFY heading to Germany - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Mercis bv has appointed m4e AG to represent the classic Dick Bruna character and evergreen brand MIFFY in the German-speaking territories. H\u00f6henkirchen\/Munich, June 14, 2016: The German brand management and media company m4e AG will represent all rights of the classic brand \u201cMiffy\u201d in the German-speaking territories. m4e signed an agreement with the brand\u2019s licensor [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-15T16:06:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-07T10:19:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/160616060623m4e_210x110.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"210\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/\",\"name\":\"MIFFY heading to Germany - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/160616060623m4e_210x110.jpg\",\"datePublished\":\"2016-06-15T16:06:33+00:00\",\"dateModified\":\"2017-04-07T10:19:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/160616060623m4e_210x110.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/160616060623m4e_210x110.jpg\",\"width\":210,\"height\":110},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MIFFY heading to Germany\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\",\"name\":\"Giulia Rastelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"caption\":\"Giulia Rastelli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MIFFY heading to Germany - Licensing Italia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/","og_locale":"en_US","og_type":"article","og_title":"MIFFY heading to Germany - Licensing Italia","og_description":"Mercis bv has appointed m4e AG to represent the classic Dick Bruna character and evergreen brand MIFFY in the German-speaking territories. H\u00f6henkirchen\/Munich, June 14, 2016: The German brand management and media company m4e AG will represent all rights of the classic brand \u201cMiffy\u201d in the German-speaking territories. m4e signed an agreement with the brand\u2019s licensor [&hellip;]","og_url":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2016-06-15T16:06:33+00:00","article_modified_time":"2017-04-07T10:19:08+00:00","og_image":[{"width":210,"height":110,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/160616060623m4e_210x110.jpg","type":"image\/jpeg"}],"author":"Giulia Rastelli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Giulia Rastelli","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/","url":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/","name":"MIFFY heading to Germany - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/160616060623m4e_210x110.jpg","datePublished":"2016-06-15T16:06:33+00:00","dateModified":"2017-04-07T10:19:08+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454"},"breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/160616060623m4e_210x110.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/160616060623m4e_210x110.jpg","width":210,"height":110},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/miffy-heading-to-germany\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"MIFFY heading to Germany"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454","name":"Giulia Rastelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","caption":"Giulia Rastelli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/03\/160616060623m4e_210x110.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-Pu","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/3192"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":0,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/2112"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}