The Estate of Humphrey Bogart, one of the most legendary actors of all time, has signed a representation agreement with Beanstalk, a global licensing agency headquartered in New York.<\/p>\n
Beanstalk is proud to announce Bogart as the inaugural client of the agency\u2019s newest service, Icon Representation, which represents the personality rights of legendary icons for use in advertising, promotions, and long-term brand associations.<\/p>\n
An Academy Award winner for Best Actor in The African Queen<\/i> and beloved for his roles in such classic films as Casablanca<\/i>, The<\/i> Maltese Falcon,<\/i> The Big Sleep,<\/i> Key Largo,<\/i> Sabrina<\/i> and The Caine Mutiny<\/i>, Bogart is ranked number one by the American Film Institute in their \u201cGreatest Screen Legends of All Time\u201d list.<\/p>\n
\u201cWe are thrilled to be representing Humphrey Bogart,\u201d said Allison Ames, President and CEO of Beanstalk. \u201cIn addition to being one of the biggest movie stars and style icons in the world, he was regarded as a man of character and class.\u201d<\/p>\n
Humphrey Bogart applied the same passion and dedication that made him a great actor to several other pursuits. He was a U.S. Navy veteran who won numerous sailing races while captaining his beloved Santana <\/i>boat. Bogart was also a scratch golfer and an expert chess player who once played a leading American chess grandmaster to a draw.<\/p>\n
The actor\u2019s marriage to Lauren Bacall created an international sensation and \u201cBogie and Bacall\u201d were Hollywood\u2019s first superstar celebrity couple. It was Lauren Bacall who coined the phrase \u201cRat Pack,\u201d describing Bogart and his famous friends, including Frank Sinatra, Cary Grant, Spencer Tracy, Judy Garland, and Katharine Hepburn, among others that made up the original group.<\/p>\n
In response to the partnership, Robbert de Klerk, who manages the Humphrey Bogart Estate together with Stephen Bogart, son of Humphrey Bogart and Lauren Bacall, expressed, \u201cWe’ve always admired the great work done by Beanstalk. And now, with Martin Cribbs creating a division that is the perfect bridge between celebrity estates and advertising agencies, we jumped at the chance for the Bogart Estate to become a Beanstalk client.\u201d Martin Cribbs recently joined Beanstalk to spearhead the agency\u2019s newest Icon Representation service.<\/p>\n
The partnership between Beanstalk and the Humphrey Bogart Estate will aim to extend the personality rights of the Hollywood icon into strategic categories and develop long-term brand associations. In the words of Bogart in Casablanca<\/i>, this is certainly \u201cthe beginning of a beautiful friendship.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The Estate of Humphrey Bogart, one of the most legendary actors of all time, has signed a representation agreement with Beanstalk, a global licensing agency headquartered in New York. Beanstalk is proud to announce Bogart as the inaugural client of the agency\u2019s newest service, Icon Representation, which represents the personality rights of legendary icons for […]<\/p>\n","protected":false},"author":8,"featured_media":2208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[424],"class_list":["post-3217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-celebrities-music-en"],"acf":[],"yoast_head":"\n