{"id":3221,"date":"2016-07-14T18:25:52","date_gmt":"2016-07-14T16:25:52","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/perfetti-van-melle-tra-i-vincitori-dei-japan-brand-license-awards-con-il-marchio-frisk\/"},"modified":"2017-04-07T15:24:28","modified_gmt":"2017-04-07T13:24:28","slug":"frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/","title":{"rendered":"Frisk\u00ae granted Japan Brand License Award in the \u201cNew Face Licensed Brand\u201d category"},"content":{"rendered":"<p><strong>Perfetti van Melle is pleased to have Frisk\u00ae among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th \u2013 July 1st in Tokyo<\/strong>.<\/p>\n<p>The Frisk\u00ae brand is synonym for a strong refreshing mint, a true mental energizer. It has been the leading mint brand in Japan for years, where it enjoys a brand awareness of 97%. In 2015, Perfetti van Melle\u2019s licensing division prepared Frisk\u00ae to develop a premium licensing program for young and trendy urban professionals in Japan. Master Licensee Sanrio Far East represents the brand for licensing and Frisk\u00ae was successfully presented at the Tokyo licensing show last July 2015. To support premium product development, a fresh and minimalist style guide has been developed by a European fashion design agency. It offers a unique style interpretation of this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.<br \/>\nAlthough Frisk\u00ae competed with many brands in the category of \u201cNew Face Licensed Brand 2015\u201d the members of the committee selected it, highlighting: \u201cFrisk\u00ae has given a strong impact on licensing market by starting the licensing program in Japan. FRISK\u00ae is superior in a topicality degree and FRISK\u00ae&#8217;s future success is greatly anticipated&#8221;.<\/p>\n<p>Frisk\u00ae has already signed on several key categories such as personal care, apparel and accessories and the new signings include: Yamaki (apparel), Wego (apparel and accessories), Dic Corporation (technical sportswear), Suzuran (face masks), Race (lip care products), Doshisha (bath and body care). Several others are in the pipeline and will be revealed soon.<\/p>\n<p>\u201cFrisk\u00ae is a very powerful brand with a huge equity of strong instant refreshment that makes you feel confident to overcome the everyday hurdles in front of you. This image offers a wide array of possibilities to create original products with a strong identity or to team up with brands that wish to put this characteristic forward.\u201d says <strong>Christine Cool, Licensing Area Manager at Perfetti Van Melle<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perfetti van Melle is pleased to have Frisk\u00ae among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th \u2013 July 1st in Tokyo. The Frisk\u00ae brand is synonym for a strong refreshing mint, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frisk\u00ae granted Japan Brand License Award in the \u201cNew Face Licensed Brand\u201d category - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frisk\u00ae granted Japan Brand License Award in the \u201cNew Face Licensed Brand\u201d category - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Perfetti van Melle is pleased to have Frisk\u00ae among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th \u2013 July 1st in Tokyo. The Frisk\u00ae brand is synonym for a strong refreshing mint, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-14T16:25:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-07T13:24:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/140716120703FRISK_award_Japan_186x110.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"186\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/\",\"name\":\"Frisk\u00ae granted Japan Brand License Award in the \u201cNew Face Licensed Brand\u201d category - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/140716120703FRISK_award_Japan_186x110.jpg\",\"datePublished\":\"2016-07-14T16:25:52+00:00\",\"dateModified\":\"2017-04-07T13:24:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/140716120703FRISK_award_Japan_186x110.jpg\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/140716120703FRISK_award_Japan_186x110.jpg\",\"width\":186,\"height\":110},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Frisk\u00ae granted Japan Brand License Award in the \u201cNew Face Licensed Brand\u201d category\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454\",\"name\":\"Giulia Rastelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g\",\"caption\":\"Giulia Rastelli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Frisk\u00ae granted Japan Brand License Award in the \u201cNew Face Licensed Brand\u201d category - Licensing Italia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/","og_locale":"en_US","og_type":"article","og_title":"Frisk\u00ae granted Japan Brand License Award in the \u201cNew Face Licensed Brand\u201d category - Licensing Italia","og_description":"Perfetti van Melle is pleased to have Frisk\u00ae among the winners of the Japan Brand License Award which took place on the occasion of the 6th Licensing Japan International Trade Show for Character and Brands Business, celebrated last June 29th \u2013 July 1st in Tokyo. The Frisk\u00ae brand is synonym for a strong refreshing mint, [&hellip;]","og_url":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2016-07-14T16:25:52+00:00","article_modified_time":"2017-04-07T13:24:28+00:00","og_image":[{"width":186,"height":110,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/140716120703FRISK_award_Japan_186x110.jpg","type":"image\/jpeg"}],"author":"Giulia Rastelli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Giulia Rastelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/","url":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/","name":"Frisk\u00ae granted Japan Brand License Award in the \u201cNew Face Licensed Brand\u201d category - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/140716120703FRISK_award_Japan_186x110.jpg","datePublished":"2016-07-14T16:25:52+00:00","dateModified":"2017-04-07T13:24:28+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454"},"breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/140716120703FRISK_award_Japan_186x110.jpg","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/140716120703FRISK_award_Japan_186x110.jpg","width":186,"height":110},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/frisk-granted-japan-brand-license-award-the-new-face-licensed-brand-category\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Frisk\u00ae granted Japan Brand License Award in the \u201cNew Face Licensed Brand\u201d category"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/a136b7f2cbe3fdcddd1aaa0a7d24e454","name":"Giulia Rastelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d074de754fe3a8b78e5780f44e066141?s=96&d=mm&r=g","caption":"Giulia Rastelli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/140716120703FRISK_award_Japan_186x110.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-PX","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/3221"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=3221"}],"version-history":[{"count":0,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/3221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/2217"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=3221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=3221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=3221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}