{"id":32313,"date":"2022-12-05T16:38:44","date_gmt":"2022-12-05T15:38:44","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=32313"},"modified":"2022-12-05T16:38:44","modified_gmt":"2022-12-05T15:38:44","slug":"mr-men-little-miss-announce-their-latest-partnership-with-ecover","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/","title":{"rendered":"Mr. Men Little Miss announce their latest partnership with Ecover"},"content":{"rendered":"

Yesterday, <\/strong>Ecover<\/strong><\/a> unveiled a bespoke character with her own story book, Little Miss Waste Less,<\/strong> to inspire generations to reduce their impact on the planet by wasting less.<\/h3>\n

Her story features a line-up of familiar Mr. Men Little Miss characters as they learn how to reduce their plastic waste by refilling and reusing.<\/p>\n

The creation of the character \u2013 who represents the Earth <\/strong>with her blue body and green ponytail \u2013 comes as the overwhelming majority of parents are actively looking to implement positive sustainable habits due to their children showing environmental concerns.<\/p>\n

With parents seeking a way to educate their little ones on how to protect the planet without worrying them<\/strong>, Ecover chose to rely on Mr. Men Little Miss; loved and trusted by families for over three generations.<\/p>\n

Mr Men. Little Miss has been the face of a number of brand campaigns, from FMCG companies to banks and airports. With over 90 characters, each with their unique personality trait, the Mr. Men and Little Misses are the perfect way to convey and communicate a brand\u2019s message. This was highlighted by new partnerships in 2022, starting the year off with a collaboration with Lenor <\/strong>on a limited edition of Unstoppable in-wash scent boosters<\/strong>, where three fragrances were matched to the characters\u2019 personalities. This summer Rimmel London<\/strong> launched a range of 12 colours of their best-selling 60 Seconds Super Shine nail polish,<\/strong> each paired with the bright and colorful Mr. Men Little Miss characters. The personality of the characters led each campaign through product, marketing and in-store.<\/p>\n

The partnership with Ecover will continue into 2023, alongside long-standing partners Haliborange and Heathrow Airport with more to be announced. <\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, Ecover unveiled a bespoke character with her own story book, Little Miss Waste Less, to inspire generations to reduce their impact on the planet by wasting less. Her story features a line-up of familiar Mr. Men Little Miss characters as they learn how to reduce their plastic waste by refilling and reusing. The creation […]<\/p>\n","protected":false},"author":6,"featured_media":32314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[2],"class_list":["post-32313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-animation-characters"],"acf":[],"yoast_head":"\nMr. Men Little Miss announce their latest partnership with Ecover - Licensing Italia<\/title>\n<meta name=\"description\" content=\"Ecover unveiled a bespoke character with her own story book, Little Miss Waste Less, to inspire generations to reduce their impact\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr. Men Little Miss announce their latest partnership with Ecover - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Ecover unveiled a bespoke character with her own story book, Little Miss Waste Less, to inspire generations to reduce their impact\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-05T15:38:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2022\/12\/MMnews_dec2022.png\" \/>\n\t<meta property=\"og:image:width\" content=\"885\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maura Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maura Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/\",\"name\":\"Mr. Men Little Miss announce their latest partnership with Ecover - Licensing Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2022\/12\/MMnews_dec2022.png\",\"datePublished\":\"2022-12-05T15:38:44+00:00\",\"dateModified\":\"2022-12-05T15:38:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145\"},\"description\":\"Ecover unveiled a bespoke character with her own story book, Little Miss Waste Less, to inspire generations to reduce their impact\",\"breadcrumb\":{\"@id\":\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#primaryimage\",\"url\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2022\/12\/MMnews_dec2022.png\",\"contentUrl\":\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2022\/12\/MMnews_dec2022.png\",\"width\":885,\"height\":400,\"caption\":\"MMnews_dec2022\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.licensingitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mr. Men Little Miss announce their latest partnership with Ecover\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#website\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/\",\"name\":\"Licensing Italia\",\"description\":\"Official Licensing International Rapresentation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145\",\"name\":\"Maura Rastelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g\",\"caption\":\"Maura Rastelli\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mr. Men Little Miss announce their latest partnership with Ecover - Licensing Italia","description":"Ecover unveiled a bespoke character with her own story book, Little Miss Waste Less, to inspire generations to reduce their impact","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/","og_locale":"en_US","og_type":"article","og_title":"Mr. Men Little Miss announce their latest partnership with Ecover - Licensing Italia","og_description":"Ecover unveiled a bespoke character with her own story book, Little Miss Waste Less, to inspire generations to reduce their impact","og_url":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/","og_site_name":"Licensing Italia","article_publisher":"https:\/\/www.facebook.com\/Licensingitalia\/","article_published_time":"2022-12-05T15:38:44+00:00","og_image":[{"width":885,"height":400,"url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2022\/12\/MMnews_dec2022.png","type":"image\/png"}],"author":"Maura Rastelli","twitter_card":"summary_large_image","twitter_creator":"@LicensingItalia","twitter_site":"@LicensingItalia","twitter_misc":{"Written by":"Maura Rastelli","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/","url":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/","name":"Mr. Men Little Miss announce their latest partnership with Ecover - Licensing Italia","isPartOf":{"@id":"https:\/\/www.licensingitalia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#primaryimage"},"image":{"@id":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#primaryimage"},"thumbnailUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2022\/12\/MMnews_dec2022.png","datePublished":"2022-12-05T15:38:44+00:00","dateModified":"2022-12-05T15:38:44+00:00","author":{"@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145"},"description":"Ecover unveiled a bespoke character with her own story book, Little Miss Waste Less, to inspire generations to reduce their impact","breadcrumb":{"@id":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#primaryimage","url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2022\/12\/MMnews_dec2022.png","contentUrl":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2022\/12\/MMnews_dec2022.png","width":885,"height":400,"caption":"MMnews_dec2022"},{"@type":"BreadcrumbList","@id":"https:\/\/www.licensingitalia.it\/en\/mr-men-little-miss-announce-their-latest-partnership-with-ecover\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.licensingitalia.it\/en\/"},{"@type":"ListItem","position":2,"name":"Mr. Men Little Miss announce their latest partnership with Ecover"}]},{"@type":"WebSite","@id":"https:\/\/www.licensingitalia.it\/en\/#website","url":"https:\/\/www.licensingitalia.it\/en\/","name":"Licensing Italia","description":"Official Licensing International Rapresentation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.licensingitalia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/2872b4c1e19b040ac58cb534fdb89145","name":"Maura Rastelli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.licensingitalia.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3390a6c53d8a579c0558e034c4087336?s=96&d=mm&r=g","caption":"Maura Rastelli"}}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2022\/12\/MMnews_dec2022.png","jetpack_shortlink":"https:\/\/wp.me\/p8RrWN-8pb","_links":{"self":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/32313"}],"collection":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/comments?post=32313"}],"version-history":[{"count":1,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/32313\/revisions"}],"predecessor-version":[{"id":32316,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/posts\/32313\/revisions\/32316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media\/32314"}],"wp:attachment":[{"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/media?parent=32313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/categories?post=32313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.licensingitalia.it\/en\/wp-json\/wp\/v2\/tags?post=32313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}