{"id":3303,"date":"2016-10-19T18:07:06","date_gmt":"2016-10-19T16:07:06","guid":{"rendered":"https:\/\/www.licensingitalia.it\/\/brand-licensing-europe-2016-superati-tutti-record\/"},"modified":"2017-04-07T17:16:38","modified_gmt":"2017-04-07T15:16:38","slug":"brand-licensing-europe-2016-breaks-all-records","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-2016-breaks-all-records\/","title":{"rendered":"Brand Licensing Europe 2016 breaks all records"},"content":{"rendered":"<p><strong>Last week\u2019s Brand Licensing Europe, which took place from 11 \u2013 13 October 2016 at Olympia, London, has surpassed its targets with a record breaking show<\/strong>. Now in its 18th year, BLE is the largest and most prestigious licensing event in Europe, and is organised by UBM and sponsored by the International Licensing Industry Merchandisers\u2019 Association (LIMA).<\/p>\n<p><strong>BLE 2016 show stats at a glance<\/strong>:<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8% increase in gross square meterage, making it the largest show to date.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Over 250 exhibitors, of which 63 were new.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Overall visitor attendance of more than 7,500 &#8211; a 5% increase on 2015 visitor numbers.*<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13% increase in attendance from retailers.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Attendees from 81 countries.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Biggest-ever character parade featuring more than 80 famous faces.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Largest Retail Mentoring Programme to date with 50 retailers participating in the scheme, the only one of its kind in the UK, including The \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Entertainer, Marks &amp; Spencer and Sainsbury\u2019s.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Over 1,700 meetings took place as part of the inaugural Matchmaking Service.<\/p>\n<p><strong>Highlights during the three days included<\/strong>:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand new Matchmaking Service, which resulted in 200,000 online user profile views and \u00a31m of business generated from one user alone.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Over 2,500 properties on display and available to license, plus a guest appearance from David Hasselhoff to promote his multi-year agreement \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0with Prominent Brand+Talent to develop his brand across numerous categories.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New Product Showcase walk-through installation, bringing licensing to life with a display of licensed products through the years.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New format educational sessions, including roundtables hosted by LIMA and a standing room only panel debate hosted by Pink Key Consulting.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sports licensing keynote with insights from Rugby Football Union, FIFA and the NBA.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The launch of the Retail Licensing Club which will bring retailers together at exclusive events throughout the year for networking and licensing \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0industry updates.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The final of the License This! competition which saw unlicensed property Let The Thoughts Be With You chosen as the winner by a panel of \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0judges including senior licensing representatives from Marks &amp; Spencer, The Natural History Museum, Nickelodeon and Jazwares.<br \/>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The launch of Licensing Expo China and the announcement of an exclusive strategic partnership between UBM, LIMA and Alifish to harness the \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0potential of the Chinese licensing market.<\/p>\n<p><strong>Anna Knight, BLE Brand Directo<\/strong>r, said \u201cWe couldn\u2019t be happier with the success of this year\u2019s show. The show remained busy and buzzing throughout with a record number of European licensing professionals in attendance. We specifically set out to increase the number of retailers attending and have seen a significant jump this year with the help of our Retail Mentoring Programme, new and improved Retail Lounge and Retail Licensing Club launch. We are also very excited by the results of the new Matchmaking Service and the increased footfall to our Brands &amp; Lifestyle Zone, both of which have generated a significant amount of new business for visitors and exhibitors alike. The whole team is now looking forward to building on this success and planning next year\u2019s event.\u201d<\/p>\n<p><strong>Brand Licensing Europe 2017 takes place from 10 \u2013 12 October 2017 at Olympia, London<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2611\" src=\"https:\/\/www.licensingitalia.it\/\/wp-content\/uploads\/2017\/04\/BLE-2016.jpg\" alt=\"\" width=\"200\" height=\"300\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week\u2019s Brand Licensing Europe, which took place from 11 \u2013 13 October 2016 at Olympia, London, has surpassed its targets with a record breaking show. Now in its 18th year, BLE is the largest and most prestigious licensing event in Europe, and is organised by UBM and sponsored by the International Licensing Industry Merchandisers\u2019 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-3303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Licensing Europe 2016 breaks all records - Licensing Italia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-2016-breaks-all-records\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Licensing Europe 2016 breaks all records - Licensing Italia\" \/>\n<meta property=\"og:description\" content=\"Last week\u2019s Brand Licensing Europe, which took place from 11 \u2013 13 October 2016 at Olympia, London, has surpassed its targets with a record breaking show. Now in its 18th year, BLE is the largest and most prestigious licensing event in Europe, and is organised by UBM and sponsored by the International Licensing Industry Merchandisers\u2019 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-2016-breaks-all-records\/\" \/>\n<meta property=\"og:site_name\" content=\"Licensing Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Licensingitalia\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-19T16:07:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-07T15:16:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.licensingitalia.it\/wp-content\/uploads\/2017\/04\/191016061049BLE2016Logo210x110.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"210\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia Rastelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:site\" content=\"@LicensingItalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia Rastelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-2016-breaks-all-records\/\",\"url\":\"https:\/\/www.licensingitalia.it\/en\/brand-licensing-europe-2016-breaks-all-records\/\",\"name\":\"Brand Licensing Europe 2016 breaks all records - 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