{"id":35062,"date":"2023-08-31T16:01:00","date_gmt":"2023-08-31T14:01:00","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=35062"},"modified":"2023-08-31T16:01:00","modified_gmt":"2023-08-31T14:01:00","slug":"pokemon-and-rinascente-present-a-new-exclusive-takeover-in-the-eternal-city","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/pokemon-and-rinascente-present-a-new-exclusive-takeover-in-the-eternal-city\/","title":{"rendered":"Pok\u00e9mon and Rinascente present a new exclusive takeover in the eternal city"},"content":{"rendered":"<h3>The Pok\u00e9mon Company International is partnering with Rinascente for a new and exciting store takeover at their flagship location in Rome, until October 2<sup>nd<\/sup> 2023<\/h3>\n<p><em>&nbsp;<\/em>Pok\u00e9mon\u2019s latest immersive collaboration features a window takeover in the balconies of the store atrium, including a branded pop-up space in the exhibition area on floor -1 of Rinascente in Via del Tritone\u2014just a few steps away from the Trevi Fountain and Piazza di Spagna in the heart of Rome.<\/p>\n<p>The exciting back-to-school takeover that brings Pok\u00e9mon to the Italian capital will surprise fans of all ages with a special tribute to the Eternal City.<\/p>\n<p>Pok\u00e9mon will be the focus of a full-store takeover\u2014with installations in the seven store windows showcasing the Pok\u00e9mon Trading Card Game (TCG), video games for the Nintendo Switch system, and toys, all visible along the Via del Tritone. Inside the store, the exhibition area\u2014a 350-square-meter space located on floor -1 that\u2019s dedicated to events, exhibitions, and designs\u2014is hosting this unique installation. It\u2019s Pok\u00e9mon\u2019s tribute to the Eternal City, with unique photo opportunities and a wide variety of Pok\u00e9mon products available to browse and purchase. The latest Pok\u00e9mon video games for the Nintendo Switch system and Pok\u00e9mon TCG products are available, as well as the latest Pok\u00e9mon toys, including the squeezable Pikachu and Gengar Squishmallows plush from Jazwares, distributed by ReiToys.<\/p>\n<p>Italian streetwear designers Dolly Noire will feature their exclusive apparel adorned with Kanto-region Pok\u00e9mon, including T-shirts, hoodies, and accessories. Back to School (Seven), Mattel Mega Construx, mugs (Abysse), 3D backpacks (CyP), and kids\u2019 apparel and accessories (Difuzed) will also be available.<\/p>\n<p>There\u2019s lots more for Pok\u00e9mon Trainers to enjoy at the flagship store, with tables where you can challenge your friends to Pok\u00e9mon Trading Card Game matches and Nintendo Switch systems available to play the latest Pok\u00e9mon video games\u2014<em>Pok\u00e9mon Scarlet<\/em> and <em>Pok\u00e9mon Violet<\/em>, launched in November 2022<em>.<\/em><\/p>\n<p>The space will also include a special celebration of the magnificent 60-meter stretch of the ancient aqueduct featured in the exhibition area, with a 3D sculpture of the arches and a surprising underwater Pok\u00e9mon life scenery.<\/p>\n<p>Pok\u00e9mon fans will also be treated to a special visit from Pikachu, who will be making an appearance at the store takeover on&nbsp; September 9-10, 2023. Pikachu will be available for a meet and greet with guests, and will pay special homage to the city\u2014when in Rome, do as the Romans do.<\/p>\n<p><strong>Mathieu Galante, Director of Licensing at The Pok\u00e9mon Company International,<\/strong> commented: <em>\u201cPok\u00e9mon is delighted to continue our partnership with Rinascente, with this latest immersive experience at its prestigious flagship store in Rome. There are a great many fans of Pok\u00e9mon in Italy, and to be able to engage with them through such fun and exciting experiences is something we will always strive for.\u201d<\/em><\/p>\n<p class=\"jetpack-slideshow-noscript robots-nocontent\">This slideshow requires JavaScript.<\/p><div id=\"gallery-35062-1-slideshow\" class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" data-trans=\"fade\" data-autostart=\"1\" data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/pokemon01.jpg&quot;,&quot;id&quot;:&quot;35063&quot;,&quot;title&quot;:&quot;pokemon01&quot;,&quot;alt&quot;:&quot;pokemon01&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/pokemon02.jpg&quot;,&quot;id&quot;:&quot;35065&quot;,&quot;title&quot;:&quot;pokemon02&quot;,&quot;alt&quot;:&quot;pokemon02&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/pokemon03.jpg&quot;,&quot;id&quot;:&quot;35067&quot;,&quot;title&quot;:&quot;pokemon03&quot;,&quot;alt&quot;:&quot;pokemon03&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Pok\u00e9mon Company International is partnering with Rinascente for a new and exciting store takeover at their flagship location in Rome, until October 2nd 2023 &nbsp;Pok\u00e9mon\u2019s latest immersive collaboration features a window takeover in the balconies of the store atrium, including a branded pop-up space in the exhibition area on floor -1 of Rinascente in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":35069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[2,1147,1119,1150,1151],"class_list":["post-35062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-animation-characters","tag-collaboration","tag-licensing-en","tag-pokemon-en","tag-rinascente-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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