{"id":36931,"date":"2024-02-05T12:04:04","date_gmt":"2024-02-05T11:04:04","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=36931"},"modified":"2024-02-05T14:12:40","modified_gmt":"2024-02-05T13:12:40","slug":"spielwarenmesse-consolidates-its-position-as-sole-global-industry-event","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/spielwarenmesse-consolidates-its-position-as-sole-global-industry-event\/","title":{"rendered":"Spielwarenmesse consolidates its position as sole global industry event"},"content":{"rendered":"<p>The <strong>Spielwarenmesse<\/strong> has succeeded in asserting its unique leading role in the global market.&nbsp;Between 30 January and 3 February, the entire industry came together at the Nuremberg Exhibition Centre for its sole global event of the year. 2,354 exhibitors from 68 countries \u2013 an increase of 10% over the previous year \u2013 took the opportunity to publicise their trends and new ideas. Alongside the product innovations, a multitude of different networking opportunities and stimulating ideas on the lead theme of Kidults awaited the 57,000 visitors from 125 nations who gathered there.&nbsp;<\/p>\n<p><em>\u201cThe Spielwarenmesse is the one constant to rely on in the current era of the regional and national toy shows working to find their new rhythm<\/em>,\u201d was the view of <strong>Helena Perheentupa<\/strong> of US company<strong> Wyncor.<\/strong> As a consequence, the importance of the trade event continues to rise. 97% of the exhibitors (2023: 95%) considered participation in Nuremberg to be important or very important. <em>\u201cAs the leading trade fair, the Spielwarenmesse is the place where everyone from all over the world meets. You won&#8217;t find these opportunities anywhere else,<\/em>\u201d declares<strong> Ram Ronen of PMI Trading &amp; Enterprise.<\/strong> For the Vice President, the fair is the ideal opportunity to meet up with existing customers and to generate new contacts. <em>\u201cWe were able to welcome customers, potential customers and press representatives from all over the world \u2013 from New Zealand, Asia, Europe, and the USA to South America \u2013 to our stand,\u201d<\/em> adds<strong> Paul Heinz Bruder<\/strong>, CEO of<strong> Bruder Spielwaren<\/strong>. Andrea Herre of Spin Master International rates visitor quality very highly, too: <em>\u201cWe had all the relevant decision-makers and key accounts meeting us at our stand.\u201d<\/em> <strong>Christian Ulrich<\/strong>, Spokesperson of the Executive Board at Spielwarenmesse eG, notes that China, one of the most important consumer markets, was able to re-establish its very high pre-pandemic levels. In addition, central Asian countries (such as Kazakhstan) and Ukraine have acquired a dynamism that compensates to some extent for Russia\u2019s absence. The USA, too, which was already showing high potential last year, is among the top 10 countries for visitors.<\/p>\n<p>Overall, more than 90% of exhibitors were satisfied with their participation. <em>\u201cThe Spielwarenmesse is the centre of the toy universe!\u201d explains <strong>Jennifer McIver<\/strong> of the<strong> Wishbone Design Studio<\/strong>.<\/em> \u201c<em>We can show our novelties to so many countries all in one place. And we discover the latest trends here, too<\/em>.\u201d With its key focal themes, the Spielwarenmesse has once again proved itself to be the initiating force for the sector. <em>\u201cWe were particularly interested by the Kidults focus, which we seized on with enthusiasm where new ideas were concerned,<\/em>\u201d says Fischertechnik MD <strong>Thomas Bu\u00dfhart.<\/strong> With its special area \u2018Life\u2019s a Playground \u2013 Toys for Kidsters, Kidults &amp; Co.\u2019, an international study and expert talks, the Spielwarenmesse highlighted adults as a target group, offering promising new suggestions for the trade. <em>\u201cRenowned exhibitors such as Mattel took up the Kidults theme in a big way. And the market figures from market research company Circana also demonstrate that we\u2019ve picked up on the spirit of the age,\u201d<\/em> emphasises <strong>Christian Ulrich.&nbsp;<\/strong><\/p>\n<p>In addition, the large number of events taking place during the Spielwarenmesse underlines its global relevance: both the Disney Group\u2019s breakfast, which takes place every year, and that of Circana have grown from being European to worldwide events. Licences, moreover, are becoming ever more prominent. The partnerships with the global association Licensing International and with BRANDmate \u2013 the B2B event for partnerships, collaboration and licensing \u2013 have thus continued to expand.<em> \u201cThe LicenseTalks were a perfect opportunity for us to generate new knowledge,\u201d<\/em> says<strong> Maria Gunderson<\/strong> from the Flops startup company. The LicenseLounge brought together everyone who is anyone. Licensors such as&nbsp;Paramount, NBCUniversal and Warner Bros.&nbsp;were represented. <em>\u201cAt the Spielwarenmesse, all the stakeholders are there,<\/em>\u201d underlines <strong>Martina Vierk\u00f6tter of Haba<\/strong>, for whom winning the ToyAward in the Baby &amp; Infant category was the icing on the cake. <em>\u201cIt\u2019s a great place to have conversations, it put a noticeable wind into our sails and generated various spontaneous meetings.\u201d<\/em> Winning the ToyAward in the Teenagers &amp; Adults field brought many visitors to the Fizz Creations stand, too. \u201cWe\u2019re very fortunate to be part of this incredible trade fair,\u201d says<strong> Caroline Hedges.<\/strong>&nbsp;<\/p>\n<p>Exhibitors\u2019 opinions of the supporting programme were every bit as positive as their views on the range of services. For the second RedNight on the Thursday evening, over 100 exhibitors invited interested trade fair visitors directly to their stands. \u201cPersonal discussions with customers, networking at the RedNight, which is still in its infancy, and the inspiring atmosphere are all important elements,\u201d thinks<strong> Waltraud Maria<\/strong> Iden of the Iden Group. Vedes Board Director <strong>Julia Graeber<\/strong> was another who spoke in praise of the positive atmosphere: \u201c<em>The Spielwarenmesse is a lively platform for intense discussion \u2013 a true class reunion that reflects the warmth and sense of belonging in our industry.<\/em>\u201d Across all five days of the fair, small and mid-sized retailers were as heavily represented as the leading retail groups \u2013 which included firms such as Auchan, Amazon, Costco, M\u00fcller, Target, Smyths Toys and Walmart.<\/p>\n<p>The degree of personal contact and the networking nature of the fair provided the Spielwarenmesse with opportunities for communication and relationship-building for a wide range of target groups. Those with an interest in games were able to cultivate key contacts on the Friday at the second edition of the Internationale Spieleerfindermesse \u2013 Game Inventors Convention. Similarly successful was the second <strong>OPEN DAY<\/strong> on the Saturday, for which 3,200 consumers flooded into the model railways hall. \u201cWith its diversity, its wide-ranging supporting programme and its unique service, the Spielwarenmesse showed again this year that it continues to be the international meeting point for the sector. The \u2018Spirit of Play\u2019 was in evidence everywhere,\u201d concludes <strong>Florian Sieber,<\/strong> CEO of the <strong>Simba Dickie Group.<\/strong><\/p>\n<p class=\"jetpack-slideshow-noscript robots-nocontent\">This slideshow requires JavaScript.<\/p><div id=\"gallery-36931-1-slideshow\" class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" data-trans=\"fade\" data-autostart=\"1\" data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/spielw.jpg&quot;,&quot;id&quot;:&quot;36934&quot;,&quot;title&quot;:&quot;Franz Schneider GmbH \\u0026amp; Co. KG \\\/ rolly toys \\u0026amp; Ferbedo&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Franz Schneider GmbH \\u0026amp; Co. KG \\\/ rolly toys \\u0026amp; Ferbedo&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/spiel-2.jpg&quot;,&quot;id&quot;:&quot;36938&quot;,&quot;title&quot;:&quot;Internationaler Gemeinschaftsstand Ukraine&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Internationaler Gemeinschaftsstand Ukraine&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/www.licensingitalia.it\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/spiel-3.jpg&quot;,&quot;id&quot;:&quot;36936&quot;,&quot;title&quot;:&quot;Vorstand der Spielwarenmesse eG&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;v.l.n.r.: Vorstand\\\/Executive Board: Florian Hess, Christian Ulrich (Sprecher des Vorstands), Jens Pfl\\u00fcger&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Spielwarenmesse has succeeded in asserting its unique leading role in the global market.&nbsp;Between 30 January and 3 February, the entire industry came together at the Nuremberg Exhibition Centre for its sole global event of the year. 2,354 exhibitors from 68 countries \u2013 an increase of 10% over the previous year \u2013 took the opportunity [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":36932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[1214,448],"class_list":["post-36931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-spielwarenmesse-en","tag-toy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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