{"id":37885,"date":"2024-04-09T15:13:35","date_gmt":"2024-04-09T13:13:35","guid":{"rendered":"https:\/\/www.licensingitalia.it\/?p=37885"},"modified":"2024-04-09T15:13:35","modified_gmt":"2024-04-09T13:13:35","slug":"wondery-chief-brand-officer-nicole-blake-and-podcaster-guy-raz-host-of-how-i-built-this-and-wow-in-the-world-to-keynote-licensing-expo","status":"publish","type":"post","link":"https:\/\/www.licensingitalia.it\/en\/wondery-chief-brand-officer-nicole-blake-and-podcaster-guy-raz-host-of-how-i-built-this-and-wow-in-the-world-to-keynote-licensing-expo\/","title":{"rendered":"Wondery Chief Brand Officer Nicole Blake and Podcaster Guy Raz, Host of How I Built This and Wow in the World, to Keynote Licensing Expo"},"content":{"rendered":"

Licensing Expo<\/strong><\/a>,<\/strong> the world\u2019s leading event dedicated to licensing, brand extension and collaborations, today announces its second keynote featuring Wondery Chief Brand Officer Nicole Blake to discuss franchise development opportunities from podcast intellectual properties (IP) alongside acclaimed How I Built This <\/em>and Wow in the World <\/em>co-creator and host, Guy Raz, as podcasts signal the next hotbed for brand extensions.<\/p>\n

The keynote, to be held Wednesday, May 22, \u201cIs Podcasting Where the Next Hit Franchise Will Come From? Sounds Like It.\u201d, will explore how Wondery Kids, along with Raz and the rest of the team, are evolving Wow in the World<\/em>, a top kids\u2019 and family series created by Tinkercast, from a podcast into a global lifestyle brand. Blake, a franchise development veteran known for spearheading growth for global juggernauts like Harry Potter<\/em> and Thomas & Friends,<\/em> will examine how Wondery is blazing trails by applying a Hollywood-style approach to franchise building and Consumer Products to develop podcast IP.<\/p>\n

\"Guy
Guy Raz and Nicole Blake<\/figcaption><\/figure>\n

Raz, renowned for in-depth interviews of hundreds of inventors and CEOs on the top-rated podcast How I Built This<\/em>, and a co-founder of Tinkercast<\/a>\u2014named \u201cMost Innovative Company\u201d in 2024 by Fast Company\u2014 provides unique insights into how companies can create a culture of innovation and wow-worthy stories about how Wow in the World<\/em>, the #1 podcast for kids and their grown-ups, is going from podcast to play. How I Built This<\/em> features interviews with entrepreneurs as they share the origin stories of some of the world\u2019s biggest companies and most iconic brands.<\/p>\n

Amanda Cioletti, Vice President Content and Strategy, Informa Markets Global Licensing Group <\/strong>notes, \u201cLicensing Expo is the global stage to highlight the multifaceted business of licensing and one of the areas we have identified for discovery and growth is from the podcasting space. Wow in the World\u2019s<\/em> origin story is a fantastic example of the endless opportunities audio-based properties have in the consumer product space, as Blake and Raz, each respectively celebrated for their industry leading perspectives and expertise, challenge us to think about licensing in a fresh way \u2013 like from podcasting.\u201d<\/p>\n

\u201cWe are incredibly excited to be working with some of the best companies in the industry to grow podcasts like Wow in the World <\/em>into true lifestyle programs with touchpoints across audio, live events, consumer products and more,\u201d said Nicole Blake<\/strong>. \u201cWe believe podcasts hold as much potential for franchise building as traditional Hollywood IP and are thrilled that the licensing industry is eager to explore audio-first IPs\u2019 untapped opportunities with us.\u201d<\/p>\n

\u201cOur kid and grown-up listeners are so committed to what we do and are constantly looking for deeper ways to connect with Wow in the World. <\/em>Creating products that align with our values and our audiences\u2019 was a natural step for us to take and we couldn\u2019t ask for better partners than the experts at Wondery Kids as we enter the Consumer Products space,\u201d said Raz.<\/strong><\/p>\n

Entertainment brand giants such as Nickelodeon, Disney, Moonbug and more continue to invest in the podcast space. The global podcasting market, valued at $2.22 billion,<\/a> is estimated to grow significantly over the next few years, making it the perfect fit for the business of brand licensing and consumer products. <\/p>\n

Licensing Expo will take place May 21-23 at the Mandalay Bay Convention Center in Las Vegas, NV. For more information or to register to attend or exhibit at Licensing Expo 2024, visit LicensingExpo.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Licensing Expo, the world\u2019s leading event dedicated to licensing, brand extension and collaborations, today announces its second keynote featuring Wondery Chief Brand Officer Nicole Blake to discuss franchise development opportunities from podcast intellectual properties (IP) alongside acclaimed How I Built This and Wow in the World co-creator and host, Guy Raz, as podcasts signal the […]<\/p>\n","protected":false},"author":5,"featured_media":31281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[408],"tags":[1049],"class_list":["post-37885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-licensing-expo"],"acf":[],"yoast_head":"\nWondery Chief Brand Officer Nicole Blake and Podcaster Guy Raz, Host of How I Built This and Wow in the World, to Keynote Licensing Expo - 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